The third of four rounds of ratings data from Nielsen Audio’s March 2024 PPM survey has been released for: Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. The survey period covered February 29 – March 27. TALKERS managing editor Mike Kinosian presents his “Ratings Takeaways” from these 12 markets. Even though Alpha Media Portland news/talk KXL-FM drops four-tenths (6.9 – 6.5, 6+), it retains its #2 ranking. Meanwhile, iHeartMedia’s similarly-formatted KEX-AM adds three-tenths for a second straight month (1.2 – 1.5 – 1.8, 6+) and returns to the top 20 (#21 – #20). In San Antonio, iHeartMedia news/talk WOAI has its second successive downward trend (3.0 – 2.7 – 2.6, 6+), but continues at #14. At the same time, cross-town Alpha Media news/talk KTSA is off four-tenths (2.3 – 1.9, 6+), slipping from #16 – #17. Anchored in the runner-up slot, Salt Lake City news/talk KSL-AM & FM is a combined +3.1 since the “Holiday” 2023 report (3.6 – 5.5 – 6.4 – 6.7, 6+). The Bonneville property widens its lead over iHeartMedia’s KNRS-AM & FM, which is down a cumulative nine-tenths since January (3.5 – 3.1 – 2.6, 6+), tumbling from #13 to #17. Not only does iHeartMedia Cincinnati news/talk WLW notch a robust February – March +1.1 (10.2 – 11.3, 6+), it has the distinction of being the only spoken-word station from this group of 12 markets to rank first (#2 – #1, 6+). Steady in fifth-place, co-owned WKRC is trending 6.1 – 6.1 – 6.0 (January – February – March, 6+). Progressing from seventh to fifth, iHeartMedia Orlando’s WTKS notches its third straight positive trend for a combined +2.8 (3.1 – 4.3 – 5.0 – 5.9, 6+). In that same period, cross-town Cox Media Group’s WDBO is a repetitive 3.1 – 3.5 – 3.1 – 3.5, #13 to #12, 6+). See Mike Kinosian’s complete “Ratings Takeaways” from this group of markets here.
The third of four rounds of ratings data from Nielsen Audio’s March 2024 PPM survey has been released for: Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. The survey period covered February 29 – March 27. TALKERS managing editor Mike Kinosian presents his “Ratings Takeaways” from these 12 markets. Even though Alpha Media Portland news/talk KXL-FM drops four-tenths (6.9 – 6.5, 6+), it retains its #2 ranking. Meanwhile, iHeartMedia’s similarly-formatted KEX-AM adds three-tenths for a second straight month (1.2 – 1.5 – 1.8, 6+) and returns to the top 20 (#21 – #20). In San Antonio, iHeartMedia news/talk WOAI has its second successive downward trend (3.0 – 2.7 – 2.6, 6+), but continues at #14. At the same time, cross-town Alpha Media news/talk KTSA is off four-tenths (2.3 – 1.9, 6+), slipping from #16 – #17. Anchored in the runner-up slot, Salt Lake City news/talk KSL-AM & FM is a combined +3.1 since the “Holiday” 2023 report (3.6 – 5.5 – 6.4 – 6.7, 6+). The Bonneville property widens its lead over iHeartMedia’s KNRS-AM & FM, which is down a cumulative nine-tenths since January (3.5 – 3.1 – 2.6, 6+), tumbling from #13 to #17. Not only does iHeartMedia Cincinnati news/talk WLW notch a robust February – March +1.1 (10.2 – 11.3, 6+), it has the distinction of being the only spoken-word station from this group of 12 markets to rank first (#2 – #1, 6+). Steady in fifth-place, co-owned WKRC is trending 6.1 – 6.1 – 6.0 (January – February – March, 6+). Progressing from seventh to fifth, iHeartMedia Orlando’s WTKS notches its third straight positive trend for a combined +2.8 (3.1 – 4.3 – 5.0 – 5.9, 6+). In that same period, cross-town Cox Media Group’s WDBO is a repetitive 3.1 – 3.5 – 3.1 – 3.5, #13 to #12, 6+). See Mike Kinosian’s complete “Ratings Takeaways” from this group of markets here.