Podtrac announces that it is launching its newest ranker – The Podcast Global Industry Ranking of Top Publishers and Networks – of which it says, “For the first time, the global reach of top podcast publishers and networks is being made publicly available for advertisers, agencies, and the industry at large. And
while traditional podcast metrics and rankers have focused on the RSS distribution of podcasts, Podtrac’s new Global ranking also includes the viewership of podcasts on YouTube – another industry first.” The company adds, “By encompassing YouTube viewership alongside traditional metrics, the industry gains an improved framework for capturing podcast engagement across platforms and borders. It provides advertisers, agencies, and industry stakeholders with the reach and influence of the key podcast players.”
