50-year veteran radio broadcaster Brad Hildebrand, owner/operator of KSLQ-FM 104.5 – a St Louis area signal – tells TALKERS he has flipped the hot AC station to an all-podcast format (1/1) operating under the brand name “Podcastrr.” The format consists of an aggregation of already-existing podcasts with the special feature of giving listeners and clients the opportunity to produce, host, launch and promote their own paid podcasts on the platform. Licensed to Washington, MO, KSLQ’s 104.5 signal covers St. Charles County, Franklin County, Warren County, western St. Louis County and northwestern Jefferson County. It streams worldwide at podcastrr.fm and podcastrr.com. Hildebrand, a man described by Michael Harrison as “iconoclastic and independent,” tells TALKERS, “I’m tired of reading Inside Radio about how some guy who started a podcast biz 14 months ago just got $46 million from some Fortune 500 company. And yet radio stations with huge audiences are being bought up for practically nothing by EMF so they can put the same programming on the 2000th station.” Speaking in the third person Hildebrand adds, “So Brad goes against what all the radio experts – the same ones who just got laid off at Beasley and Audacy – told him and flips Q to Podcastrr. And on day three of the new format sees his steaming numbers triple what they were with music.” Hildebrand can be reached at 314-280-8880 or Brad@KSLQ.com. Click the link for more information about Podcastrr.
