RTDNA Study: Radio News Content Holds Steady
The latest RTDNA/Newhouse School at Syracuse University Survey is out and the researchers say that “radio news content held broadly steady in 2025, with 76.7% of surveyed stations reporting they run local news – up 6.2 points and marking a third consecutive year of growth.” Other key findings from the survey 
include: 1) Commercial stations produce news at a notably higher rate than non-commercial stations (65.7% versus 62.6%), though the commercial figure fell nearly 10 points from last year while non-commercial stations edged up slightly; 2) Locally owned stations are now nearly 40% more likely to air news than non-locally owned stations; 3) The typical (median) amount of weekday local news rose to 50 minutes, up 10 minutes from last year, though average minutes swung sharply depending on market size – major markets saw an enormous drop in average weekday minutes, which researchers attribute to unusual data the prior year rather than a real decline, while large and medium markets saw increases.
The study also found that more radio news managers planned to increase local news production in 2026 than actually increased it in 2025, a pattern consistent with prior years in which projected changes tend to outpace realized ones. Major-market stations anticipate the largest gains (31.6%), followed by medium, large and small markets.
This annual survey, conducted in the fourth quarter of 2025, drew responses from more than 1,100 television stations and nearly 600 radio stations, and is supported by the S. I. Newhouse School of Public Communications at Syracuse University and the Radio Television Digital News Association. See more about the report here.
carrying “America in the Morning,” the timing is intentional. That program concludes September 18. ‘America’s Morning News’ begins the following Monday. A weekend edition is also planned. Current “America in the Morning” producer Jeff McKay is joining “America’s Morning News” in the same capacity. The program is anchored by Rich Johnson. Talk Media Network founder Josh Leng states, “Stations shouldn’t have to replace a decades-long show on a few weeks’ notice, said Talk Media Network founder Josh Leng. “We are providing a smooth transition, with a strong brand for both mornings and weekend airplay.
My father recently called my attention to something hiding in plain sight. He was watching YouTube and noticed ads for StreamYard, Riverside, Sprizzy and other companies selling tools and services to people who want to produce, distribute, or promote their own media. “They are advertising on consumer venues!” he told me. That was the part that caught his attention.
fundraising with federal candidates and to candidate-party coordinated advertisements. Democratic candidates Sherrod Brown, Jon Ossoff, Roy Cooper and Kristen McDonald Rivet are arguing that the Media Bureau’s guidance is incorrect because Congress only intended the discounted rates to benefit candidates and their candidate committees.
increase in ROI since COVID but a worrying 11% erosion in advertising driven profits; 2) ROI is mistaken for business outcomes such as sales growth, profit growth, and customer growth. ROI is none of those things. It is simply a ratio of revenue/profit generated by ad spend; 3) Surprisingly, ROI and revenue/profit growth move in the opposite direction. Low profit growth produces high ROI. Strong profit growth results in lower ROI; and 4) Perception vs. reality: Marketers mistakenly believe ROI trumps budget in driving profit growth. The reality is budget is 9 times more critical than ROI in generating profit.
Markey was a columnist for the Chicago Sun-Times. Retired WGN news anchor Steve Bertrand – who was a regular on the “Kathy and Judy Show” – appeared on WGN’s morning show with Bob Sirott to break the news. O’ Malley addressed Markey’s passing in a post on the WGN website: “Over the years, Judy and I talked on the air several times about our support for medical aid in dying, a highly personal choice but one we felt should be available for those who chose it – and she did. With her family at her side, she peacefully ended her life at a MAID (medical aid in dying) facility in Switzerland.” Of Markey’s success on the radio, WGN notes how it all began: “On a hunch, on Super Bowl Sunday afternoon in 1989, WGN’s program director Lorna Gladstone decided to team Markey and O’Malley. No one could have anticipated they would be, as media critic Rob Feder aptly put it ‘lightning in a bottle.’ For the next two decades ‘The Girlfriends,’ as they came to be known, attracted a fiercely loyal following (of women and men) and dominated the midday ratings,” Feder wrote. “Their authentic chemistry transcended radio. No topic was off limits or too personal. Annual fan conventions and station-sponsored trips drew thousands.” 
Gen Z now consumes podcasts monthly, positioning the generation to become podcasting’s largest audience; 4) 57% of Americans both watch and listen to podcasts, underscoring the rise of the creator ecosystem across audio and video; 5) And while listeners embrace AI for behind-the-scenes production, they remain wary of AI replacing the human voice and connection at the heart of podcasting. Audacy says the takeaway from this report is that podcast advertising is shifting from buying reach to buying influence – with trust, expertise and community becoming the real currency. 
Mentoring and Inspiring Women in Radio, Inc announces that Tracy Walker, general sales manager at Connoisseur Media’s Saginaw, Michigan station group that includes news/talk WSGW-AM/FM, is the 2026 mentee selected for the Speak Up! Mentorship Program. MIW says that the program was developed in partnership with Media Staffing Network and the late Laurie Kahn. It’s a year-long mentorship created for a woman working in any department within a small to medium radio market.
(9/14). Khan most recently served as anchor at WPTV-TV, West Palm Beach. She’d also hosted shows on Newsmax and America’s News Voice Network. KCMO program director Pete Mundo says, “KCMO Talk Radio is making a strong commitment to Kansas City by continuing to invest in live, local programming. Miranda is a smart, engaging voice who brings years of media experience and deep Kansas City roots, and she knows how to connect with listeners and drive meaningful conversations. Her addition strengthens our commitment to delivering the news, opinions, and discussions that matter most to Kansas Citians every day. We are excited to welcome Miranda home to KC.”
more than 45 years. Beasley Philadelphia VP and market manager Paul Blake says, “Scott has brought tremendous knowledge, thoughtful leadership and a deep commitment to excellence to ‘The Fanatic.’ He understands what makes sports radio meaningful to its audience and has always been generous in sharing his insight with those around him. Scott was key in The Fanatic’s growth, and he helped position the station well for its next chapter. We are deeply grateful for Scott’s contributions and congratulate him on an outstanding career and a well-earned retirement.” During Masteller’s career he served with are ESPN Dallas, ESPN Radio, and WBAL, Baltimore, plus stops in Portland, Salt Lake City, and Lexington, Kentucky.
THANKS to all who offered feedback about my most recent column. 
WABC Radio brought together broadcasting legends, entertainers, civic leaders and political figures Friday night at Cipriani 42nd Street for its 9/11 & Freedom 250 Gala, commemorating 25 years since the September 11 attacks while also recognizing America’s 250th anniversary.
keep his interview with a Senate candidate off the air shows just how far this Administration’s campaign of censorship and control has gone. This is now the second time in a matter of months that a late-night host has disclosed they had to bury an interview because of FCC intimidation, and there is no way to know how many other editorial decisions across the country have quietly been shaped by this same pressure. No host, local affiliate, or network should have to weigh federal retaliation before booking a guest for a newsworthy interview. Any attempt to pressure broadcasters into self-censorship undermines both press freedom and the public’s right to hear from candidates in their communities seeking public office.
up $1.6 billion (+0.9%) from the firm’s April 2026 estimate of $184.5 billion and approximately 9% year over year from 2025. BIA predicts that 6.5% of that ad spend will go to over-the-air radio and digital radio – about $12.2 billion. BIA says the increase is driven primarily by higher political ad spending heading into the midterms, along with continued strength in mobile.
while playing venues such as the Bitter End and TV shows like “Midnight Special,” the band has gained a multi-generational fan base over the past six years due in large part to exposure on talk radio. Talk show hosts have been attracted to Gunhill Road’s engaging themes, sharp lyrics, and provocative YouTube videos that tackle the hottest issues of the day. These include the rise of idiocy, scourge of scammers, threat of censorship, dangers of AI, noise of politics, cruelty to animals, aging, and more. Since 2020, more than 1,500 talk shows, stations, and networks have aired Gunhill Road songs in whole or part, extracted segments for bumpers, and interviewed a member about its provocative messaging.
Now, Papa will rejoin Lund daily from 12:00 noon to 1:00 pm for “Lunch with Papa” – part of Lund’s 10:00 am to 2:00 pm show. Additionally, Papa will present “Niners Updates With Greg Papa” twice weekly that will air during KNBR’s morning drive and afternoon drive shows. Cumulus regional VP Larry Blumhagen says, “Greg Papa is a Bay Area icon in sports broadcasting. His name and voice are synonymous with sports in this market. That connection is even stronger when speaking about the San Francisco 49ers. We are excited to have Greg back on air sharing his insights about all things Niners, and more!” Papa comments, “I’m thrilled to be back on ‘The Sports Leader’ and even more thrilled to be working with my good friend John Lund again. Let’s do this!”
Vikings. The host of the program will be WSCR-FM, Chicago personality David Haugh and will feature a panel of NFL experts including former Bears coach Dave Wannstedt, former Packers kicker Mason Crosby, former Lions (and Packers) offensive lineman T.J. Lang and former Vikings linebacker Chad Greenway. It will aur Sunday mornings on WSCR-FM; WXYT-FM, Detroit; WSSP-FM, Milwaukee; and WCCO-AM, Minneapolis. In addition to the Sunday morning broadcasts, video episodes will drop early on YouTube every Friday evening. Audacy sports format VP Mitch Rosen says, “The NFC North features some of the most passionate fanbases and intense rivalries in all of football. By combining David Haugh’s signature hosting with the firsthand perspective of four iconic division figures, ‘Inside the North’ delivers unmatched context and insider access to these markets every single week.”