Monday Memo: Podcasting? Don’t Tweet Like Trump
By Holland Cooke
Consultant
X – which most people I hear still call “Twitter” – is a great way to attract new ears.
Tips:
— Write a stack of Tweets for each episode, and post at intervals, so you’re not further-down readers’ feeds then they are scrolling.
— Use # and @ to attract those with affinity to your subject and/or guest.
And don’t Tweet like Trump
4 reasons why:
— Relentless negativity gets old quickly. We all know, and seek to avoid, someone whose glass is ALWAYS half-empty. Don’t be him or her.
— Bellicose braggadocio gets old even quicker. And “I,” “I,” “I,” “me,” “me,” “me” emulates an unfortunate talk radio caricature podcasters want to avoid.
— Millennials – heavy podcast consumers — are repelled by acrimony and seek consensus.
— Once it’s out there, you can’t take it back… even if you delete-the-Tweet. The Library of Congress archives all Tweets, and they’re not the only ones. Those who don’t wish you well may have screen-grabbed what you posted… something politicians learn the hard way when their words show up on opponents’ campaign commercials. And we’ve all read radio trade press reports of DJs and talkers who’ve been fired for social media faux pas.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
Twitter. In the 2024 Infinite Dial, 19% of the total population in the U.S. are using X – a 30% drop. Edison says, “While The Infinite Dial has recorded many incremental changes over its long history, a 30% change in any metric year-over-year is incredibly rare and noteworthy, acknowledging that in 2022 and 2023 the survey referred to the service as ‘Twitter’ and in 2024 it referred to the service as ‘X (formerly known as Twitter).’ Keep in mind this is not a measure of subscribers or Twitter/X accounts, but a measure of people who say they are ‘currently ever’ using the service. In addition to this overall usage drop, Twitter/X saw declines in monthly and weekly usage.” 
his CBS Sports Radio-syndicated program will cease its video simulcast with CBS Sports and that simulcast will move to X (formerly Twitter) soon. Rome had nothing but praise for CBS Sports and added that the video simulcast will disappear for a period before resurfacing on X at a date yet to be determined. There are no reported changes coming to the radio program itself. 
Survey says nearly half of all Americans over 13, nearly 135 million, listen to spoken word formats. The growth curve boasts an eye opening 52% jump in time spent listening at home.
video saying it violates its community guidelines that “prohibit linking to content containing manifestos from individuals who have committed violent attacks.” Crowder issued a notice on X regarding the removal of the content, saying, “YOU determine what matters. YOU determine the content. Not YouTube, not the rest of BigTech, not their lackies, and not a gaggle of sponsors who don’t have the b***s to stand behind the kind of content you actually want to see.” According to a report by Newsweek, “The Metro Nashville Police Department has not confirmed that the screenshots shared by Crowder are Hale’s manifesto. A department spokesperson told Newsweek Monday that police were ‘unable to confirm the authenticity of what has been released, although we are looking into that at this very moment.’” 