Tuesday, March 2, 2022
Radio One Swaps Frequencies in Charlotte; Sports Talk WFNZ Gets Full Market FM Signal. Charlotte sports talk WFNZ-AM is getting a full-market FM signal as Radio One swaps FM frequencies between WFNZ and hip hop/R&B “92.7 The Block.” WFNZ is now
heard on WFNZ-FM at 92.7 (in addition to WFNZ-AM at 610) and “The Block” airs on FM translator W273DA at 102.5. Radio One Charlotte/Richmond regional VP Marsha Landess says, “Charlotte has continued to grow as a great sports city and Sports Radio WFNZ will continue to grow with it! Now on a more powerful FM signal, with continued live and local talent, we will be able to superserve more of our listeners and clients with broader market coverage on the FM dial.”
Audacy Unveils New Audacy Digital Audience Network. In an effort to present advertisers with a “high-performing audience solution,” Audacy launches the Audacy Digital Audience Network, “an addressable aggregate of over 60 million listeners that other audio platforms and streaming platforms do not reach.” Audacy says that each month, it connects with 200 million fans across its broadcast and digital assets. Over
60 million of these listeners can be found on ADAN across its streaming content, on the Audacy app and on its podcasts. Through this, ADAN can target precise audiences at scale and deliver high-performing digital audio media strategies for Audacy’s advertising partners.” The company says it “continues to provide exclusive content across news, sports, talk, music and podcasts that its listeners seek and trust as a daily habit. ADAN audiences skew more affluent, are more likely to be college educated and are more diverse – collectively bringing the highest value consumers to advertisers. ADAN provides an unduplicated reach to listeners that other audio platforms do not deliver.” Components of the Audience Network include over 230 of Audacy’s broadcast brands and thousands of podcasts. Exclusive stations, curated music stations from Audacy brands, talent and influencers and digital streams of MLB play-by-play broadcasts via flagship partnerships are also included in ADAN.
WWO Blog: AM/FM Radio, Print, and Podcast Ads Lead in Attentiveness. The Cumulus Media | Westwood One Audio Active Group releases a new Media Attentiveness and Ad Skipping Report that incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms. Cumulus EVP of marketing and Westwood One president Suzanne
Grimes says, “Our new Media Attentiveness and Ad Skipping Report demonstrates that AM/FM radio leads all media in advertising attentiveness with the lowest levels of ad skipping. Consumers also devote very high levels of concentration to podcasts since listeners actively seek them out to learn something new, which justifies premium CPMs for podcasts.” Some of the highlights of the report include: 1) Attention grows in importance among marketers and agencies: Nearly half of advertisers have discussed consumer attentiveness as a metric. Two out of three say it is important for measuring media investments; 2) Traditional media ads have greater engagement compared to digital ads: AM/FM radio, print, and podcast ads lead in attentiveness. Consumers skip social and digital ads the most; 3) Social media disconnect: Agencies/marketers overestimate consumer concentration of social media. Two consumer studies reveal social media has the lowest attentiveness of media platforms; 4) AM/FM radio CPMs should be a premium to Pandora and Spotify: Pandora/Spotify audio impressions are not the same as AM/FM radio impressions. The greater proportion of spoken word content on AM/FM radio generates much higher levels of concentration and attentiveness. The information and personalities of AM/FM radio satisfy consumer needs for information and connection. See the full blog post here.
KLIF-AM, Dallas Adds ‘Markley, van Camp & Robbins’ Show. The Compass Media Networks nationally syndicated news/talk program “Markley, van Camp and Robbins” is added to the program lineup at Cumulus Media’s KLIF-AM, Dallas in the 12:00 noon to
2:00 pm slot. KLIF-AM program director Bruce Collins says, “These guys were just what we were looking for to add to KLIF’s lineup, news and information and a whole lot of laughs and fun. They understand entertaining radio.” The program stars Jamie Markley, David van Camp, and Scott Robbins. Van Camp says, I’m excited and honored to be on the legendary KLIF. Having spent several years in the Metroplex, being on that station means a lot to me. Many thanks to Bruce Collins, who’s been a great partner and supporter of the show from the beginning.”
Todd Starnes Speaks at CPAC 2022. Nationally syndicated talk radio host and best-
selling author Todd Starnes was a featured speaker at last weekend’s CPAC 2022 in Orlando. In addition to appearing on the conference’s agenda, Starnes broadcast his national radio show from the CPAC radio row during which he interviewed former President Donald Trump and South Dakota Governor Kristi Noem (pictured here with Starnes).
KYW, Philadelphia Honors 2022 GameChangers. Pictured above are the recipients of the 2022 GameChangers honors from Audacy’s all-news KYW, Philadelphia. The annual GameChangers recognize people making a difference in communities of color around the Philadelphia region. This year’s honorees were recognized at a ceremony at Audacy’s Philadelphia headquarters on February 27. KYW Newsradio community impact reporter Racquel Williams, who has been highlighting the GameChangers honorees throughout February, hosted the ceremony. The 2022 recipients were nominated by members of the audience and selected by a panel of previous honorees. Audacy Philadelphia SVP and market manager David Yadgaroff says, “KYW Newsradio shines light on the stories of people from all backgrounds doing amazing things in our communities who might not otherwise get the recognition they deserve. That’s part of our mission 365 days a year, and we’re proud to award these meaningful honors to these outstanding community leaders during Black History Month.”
Cumulus Media’s WJR, Detroit Helps Raise $1.74 million for Salvation Army. Detroit
news/talk WJR-AM helped raise more than $1.74 million for The Salvation Army of Metro Detroit during a 27-hour radio fundraiser that took place on February 24 and 25. The Cumulus Media station presented the 35th Annual Bed & Bread Club Radiothon as station personalities including Paul W. Smith (pictured here), Sean Baligian, Kevin Dietz, Lloyd Jackson, Chris Renwick, Mitch Albom, Ken Brown, Steve Courtney, Kevin O’Neill and Guy Gordon broadcast from The Salvation Army Eastern Michigan Divisional Headquarters in Southfield, Michigan.
Norm Lewis to Perform at BFoA’s Golden Mike Award Dinner and Ceremony. The Broadcasters Foundation of America announces that this year’s entertainment for the Golden Mike Award Gala will be Broadway, film, and TV star Norm Lewis. Following a one-year hiatus due to the pandemic, the BFOA Golden Mike Award Dinner and
Ceremony returns this year on Monday, March 14 at the Plaza Hotel in New York City. The annual event is the biggest fundraiser for the Broadcasters Foundation, whose sole mission is to provide financial aid to broadcasters in acute need from critical illness, accident, or serious misfortune. This year’s BFOA Golden Mike Award honoree will be Hilton Howell, Jr., chairman of the board and CEO of Gray Television and Atlantic American Corporation. The Lifetime Achievement Award honors a broadcaster who has made invaluable contributions to the television and radio industries. This year, it will be presented to renowned sportscaster Lesley Visser.
TALKERS News Notes. A new podcast starring Dennis Prager and Julie Hartman is joining the Salem Podcast Network. After reading Prager’s book, Still the Best Hope, Hartman – a senior at Harvard University – realized she actually held many
conservative beliefs. She reached out to Prager, who was so impressed with her that he invited her on to his national talk show. Not long after, she sat in for him for all three hours of the show. Now, the two are launching a weekly podcast titled, “Dennis and Julie.” She says, “Finding Dennis’ work changed my life. I discovered the historic significance of the American value system and just how much our society today has come to be guided by the wrong principles. I hope that Dennis and I can make the world more understandable to our audience and impart to our listeners — especially those my age — how important it is to resist the far-left push that comes at them every day. I’m honored to work with Dennis and I’m grateful to Salem for trusting me with this opportunity.”…..CNN debuts three new podcasts. 
“Breaking News Alerts” – previously only available to smart speaker listeners – this audio version of CNN’s breaking news alerts offer podcast listeners a more contextualized understanding of breaking news. “Tug of War” takes listeners to the most volatile corners of the world to document some of the greatest power struggles of our time – a mission that now feels more relevant than ever – and offers historical, political, and social context for the Russia-Ukraine conflict. “Diversifying” – hosted by Delyanne Barros – presents insightful discussions about how the financial system can work for us, instead of against us. It creates a space for people who have traditionally been left out of conversations around personal finance, and who are often faced with the challenge of balancing cultural expectations against their own financial needs…..ESPN Audio says that the 2021 Share of Ear from Edison Research finds that ESPN Audio
accounts for over half of all sports listening, at 53%, marking a nine percentage point increase in the same category from 2020. ESPN Audio was also shown to account for 63% of the digital sports listening space and 47% of the terrestrial sports audio space, both up a significant 8% points from 2020, respectively…..SiriusXM announces that Hope Solo, the World Cup champion and Olympic gold medalist goalkeeper, will launch a new and original SiriusXM podcast, “Hope Solo Speaks,” that debuts across all podcast platforms March 2. Solo will discuss a variety of topics on her mind, including her relentless fight for women’s rights and gender equality, motherhood and family, changing trends in sports and much more. Solo will be joined on episodes of the podcast by guests from various walks of life including world-class athletes, artists, and influencers for candid conversations on their experiences, passions and topics of the day.
Russia’s Attack on Ukraine, COVID-19, State of the Union, Midterms/Trump & the GOP, UN Climate Report, and Sacramento Murder-Suicide Among Top News/Talk Stories Yesterday (2/28). Russia’s continued attacks on the Ukraine and the rest of the world’s response; the rate of COVID-19 cases in the U.S. and relaxing mask mandates; tonight’s State of the Union address by President Joe Biden; the battle for control of Congress in the November midterm elections and Donald Trump’s influence over the GOP; the dire warning on the effects of climate change from the Intergovernmental Panel on Climate Change; and the murder of three children and their chaperone by the children’s father in a Sacramento church were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
