October 2022 PPM Ratings Takeaways – Part Three
October 2022 PPM Data – Information for the October 2022 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.
Nielsen Audio’s October 2022 sweep covered September 15 – October 12.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are September 2022 – October 2022 (6+).
Note: The NHL season began October 7; NHL and NFL flagships are noted where applicable.
PORTLAND
News/Talk: Alpha Media’s KXL “FM 101 News” 8.4 – 7.3, -1.1, repeats in fourth-place
iHeartMedia-owned KEX “News Radio 1190” 3.5 – 3.9, +.4, tenth to ninth
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Oregon Public Broadcasting’s KOPB steady at 8.8, second to first and KOPB’s internet stream flat at 1.4 remains at #20
Number One 6+: public radio news/talk KOPB, first month, unchanged at 8.8
Largest 6+ September 2022 – October 2022 Increase: regional Mexican KRYP (+1.7)
Largest 6+ September 2022 – October 2022 Decrease: classic hits-oldies KLTH (-2.1)*
*Represents the largest September 2022 – October 2022 decrease (6+) of any station from these 12 PPM-markets, as well as the previous 24 PPM-markets
CHARLOTTE
News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 4.5 – 4.6, +.1, tenth to ninth
News: None in the top twenty
Sports Talk: Radio One’s WFNZ-FM “Sports Radio 92.7” 1.4 – 2.8, +1.4, #17 to #15
Beasley Media Group-owned WSOC-HD3 “Fox Sports Charlotte” .2 – .3, +.1, #21 to #20
Public Radio News/Talk: University Radio Foundation’s WFAE 4.8 – 4.2, -.6, ninth to tenth
South Carolina Educational Television Commission-owned WNSC .4 – .6, +.2, repeats at #18
Number One 6+: Beasley Media Group urban AC WBAV, second straight month, 7.4 – 7.0, -.4
Largest 6+ September 2022 – October 2022 Increase: sports talk WFNZ (+1.4)
Largest 6+ September 2022 – October 2022 Decrease: classic rock WRFX (-1.0)
SAN ANTONIO
News/Talk: iHeartMedia’s WOAI “News Radio 1200” 3.9 – 3.6, -.3, repeats in tenth-place
Alpha Media-owned KTSA “Stay Connected” 3.4 – 3.3, -.1, #11 to #12
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Texas Public Radio’s KSTX 2.1 – 2.2, +.1, steady at #16
Number One 6+: Cox Media Group classic hits-oldies KONO-FM, ninth straight month, 9.7 – 9.5, -.2
Largest 6+ September 2022 – October 2022 Increase: country KAJA (+.5)
Largest 6+ September 2022 – October 2022 Decrease: hot AC KSMG (-.8)
SACRAMENTO
News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 8.9 – 10.8, +1.9, first and cluster-mate KSTE-AM “Talk 650” 4.5 – 4.1, -.4, repeats in sixth-place
News: None in the top twenty
Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” .9 – 1.1, +.2, #21 to #20
Public Radio News/Talk: Capital Public Radio-owned KXJZ 4.1 – 3.3, -.8, #7 to #12
Number One 6+: news/talk KFBK-AM & KFBK-FM, second successive month, 8.9 – 10.8, +1.9
Largest 6+ September 2022 – October 2022 Increase: news/talk KFBK-AM & KFBK-FM (+1.9)
Largest 6+ September 2022 – October 2022 Decrease: public radio news/talk KXJZ (-.8)
PITTSBURGH
News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” flat at 2.8, anchored at #13
News: None in the top twenty
Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 6.0 – 6.6, +.6, repeats in fourth-place
Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA steady at 3.7, #12 to #11
Number One 6+: iHeartMedia rock WDVE, third straight month, unchanged at 10.5
Largest 6+ September 2022 – October 2022 Increase: country WPGB (+1.2)
Largest 6+ September 2022 – October 2022 Decrease: country WDSY (-1.3)
SALT LAKE CITY
News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 11.6 – 12.3, +.7, first
Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 6.7 – 7.3, +.6, repeats in the runner-up slot
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: University of Utah’s KUER 3.7 – 2.9, -.8, #10 to #13
Number One 6+: news/talk KNRS-AM & KNRS-FM, ninth month in succession, 11.6 – 12.3, +.7
Largest 6+ September 2022 – October 2022 Increase: news/talk KNRS-AM & KNRS-FM (+.7)
Largest 6+ September 2022 – October 2022 Decrease: rock KBER (-.9)
LAS VEGAS
News/Talk: Beasley Media Group-owned KDWN “The Talk Of Las Vegas” flat at 2.4, #16 to #19
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: None in the top twenty
Number One 6+: Lotus Spanish adult hits KWID, second month in a row, 7.1 – 5.8, -1.3
Largest 6+ September 2022 – October 2022 Increase: rhythmic CHR KVEG (+.7)
Largest 6+ September 2022 – October 2022 Decrease: regional Mexican KQRT (-1.4)
Note: KDWN is being acquired by Audacy.
ORLANDO
News/Talk: Cox Media Group-owned WDBO “Orlando’s News Talk” 5.0 – 6.0, +1.0, eighth to fifth
iHeartMedia’s WTKS “Real Radio 104.1” 5.9 – 5.6, -.3, fifth to sixth
iHeartMedia-owned WFLF “Orlando News Radio” 1.0 – 1.3, +.3, remains at #19
News: None in the top twenty
Sports Talk: iHeartMedia’s WYGM “96.9 The Game” .9 – 1.3, +.4, #20 to #19
Public Radio News/Talk: Community Connections-owned WMFE 2.8 – 3.4, +.6, #13 to #12
Number One 6+: Cox Media Group classic rock WMMO, third consecutive month, 8.5 – 8.0, -.5
Largest 6+ September 2022 – October 2022 Increase: Spanish tropical WPYO (+1.3)
Largest 6+ September 2022 – October 2022 Decrease: CHR WXXL (-.9)
CINCINNATI
News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” 11.1 – 9.8, -1.3, #1 and cluster-mate WKRC “55 KRC The Talk Station” 3.9 – 3.4, -.5, repeats in tenth-place
News: None in the top twenty
Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) 1.0 – 1.7, +.7, #19 to #18
Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.4 – 5.1, +.7, steady at #7
Number One 6+: news/talk WLW, eighth month in a row, 11.1 – 9.8, -1.3
Largest 6+ September 2022 – October 2022 Increase: classic hits-oldies WGRR (+1.6)
Largest 6+ September 2022 – October 2022 Decrease: news/talk WLW (-1.3)
CLEVELAND
News/Talk: iHeartMedia’s WTAM “News Radio 1100” 7.8 – 8.7, +.9, third to first
News: None in the top twenty
Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 4.8 – 5.3, +.5, repeats in ninth-place and WKRK’s internet stream flat at 1.2, stays at #15
Public Radio News/Talk: Kent State University-owned WKSU 3.6 – 3.8, +.2, continues at #12
Number One 6+: news/talk WTAM, first month, 7.8 – 8.7, +.9
Largest 6+ September 2022 – October 2022 Increase: news/talk WTAM (+.9)
Largest 6+ September 2022 – October 2022 Decrease: country WGAR (-.6)
KANSAS CITY
News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.1 – 3.8, -.3, eighth to tenth and cluster-mate KMBZ-AM “Talk 980 AM” flat at 1.2, #21 to #19
News: None in the top twenty
Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 3.0 – 2.4, -.6, #14 to #15
Public Radio News/Talk: University of Missouri-owned KCUR 4.0 – 4.1, +.1, ninth to seventh
Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, seventh straight month, 8.3 – 9.2, +.9
Largest 6+ September 2022 – October 2022 Increase: classic hits-oldies KCMO-FM (+.9)
Largest 6+ September 2022 – October 2022 Decrease: urban contemporary KPRS (-.9)
COLUMBUS
News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.7 – 7.5, +.8, fourth to third
News: None in the top twenty
Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 9.4 – 10.2, +.8, first
Public Radio News/Talk: Ohio State University’s WOSU 7.9 – 6.6, -1.3, third to fifth
Number One 6+: sports talk WBNS-FM, second consecutive month, 9.4 – 10.2, +.8
Largest 6+ September 2022 – October 2022 Increase: country WCOL (+2.4)**
Largest 6+ September 2022 – October 2022 Decrease: public radio news/talk WOSU (-1.3)
**Represents the largest September 2022 – October 2022 increase (6+) of any station from these 12 PPM-markets, as well as the previous 24 PPM-markets
Up next: October 2022 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.
Email Mike Kinosian at Mike.Kinosian@gmail.com.