July 2022 PPM Ratings Takeaways – Part Two
July 2022 PPM Data – Information for the July 2022 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.
Nielsen Audio’s July 2022 sweep covered June 23 – July 20.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are June 2022 – July 2022 (6+).
WASHINGTON, DC
News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” flat at 4.1, seventh to eighth
News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 6.9 – 7.5, +.6, third to fourth
Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Nationals) 3.7 – 2.6, -1.1, #10 to #14
Public Radio News/Talk: American University-owned WAMU 10.2 – 10.1, -.1, #1
Pacifica’s public radio news/talk-jazz hybrid KPFW .7 – .6, -.1, #19 to #20
Number One 6+: public radio news/talk WAMU, seventh month in succession, 10.2 – 10.1, -.1
Largest 6+ June 2022 – July 2022 Increase: contemporary Christian WGTS (+1.0)
Largest 6+ June 2022 – July 2022 Decrease: sports talk WJFK-FM (-1.1)
BOSTON
News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 3.4 – 3.5, +.1, #11 to #10
News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.8 – 4.3, -.5, sixth to seventh
Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” 7.3 – 5.8, -1.5, second to fourth
Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 3.4 – 3.5, +.1, #11 to #10
Public Radio News/Talk: Boston University’s WBUR 3.3 – 3.9, +.6, #13 to #8
WGBH Educational Foundation-owned WGBH 2.2 – 2.3, +.1, #16 to #17
Number One 6+: Beasley Media Group classic hits-oldies WROR, second straight month, 8.3 – 8.7, +.4
Largest 6+ June 2022 – July 2022 Increase: CHR WXKS-FM (+1.2)
Largest 6+ June 2022 – July 2022 Decrease: sports talk WBZ-FM (-1.5)
MIAMI
News/Talk: None in the top twenty
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Dade County School Board-owned WLRN 2.3 – 2.6, +.3, steady at #15
Number One 6+: Cox Media Group urban AC WHQT, first month, 8.7 – 9.3, +.6
Largest 6+ June 2022 – July 2022 Increase: classic hits-oldies WMXJ (+.9)
Largest 6+ June 2022 – July 2022 Decrease: adult contemporary WFEZ (-.9)
SEATTLE
News/Talk: Bonneville-owned KIRO-FM “97.3 FM” 7.3 – 6.7, -.6, #1
News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 3.3 – 3.1, -.2, repeats at #14
Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Mariners) 4.6 – 5.8, +1.2, seventh to second
Public Radio News/Talk: Northwest Public Radio’s KUOW 5.1 – 5.4, +.3, fourth to fifth
Number One 6+: news/talk KIRO-FM, third straight month, 7.3 – 6.7, -.6
Largest 6+ June 2022 – July 2022 Increase: sports talk KIRO-AM (+1.2)
Largest 6+ June 2022 – July 2022 Decrease: jazz KNKX (-1.0)
DETROIT
News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 3.5 – 3.1, -.4, locked at #13
News: Audacy-owned WWJ News Radio 950” (Pistons) unchanged at 4.5, tenth to ninth
Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Tigers) 5.9 – 5.5, -.4, fourth to fifth
Public Radio News/Talk: University of Michigan-owned WUOM steady at 2.1, remains at #19
Number One 6+: Audacy classic hits-oldies WOMC, seventh consecutive month, 7.3 – 8.0, +.7
Largest 6+ June 2022 – July 2022 Increase: classic rock WCSX (+1.0)
Largest 6+ June 2022 – July 2022 Decrease: CHR WKQI (-1.0)
PHOENIX
News/Talk: iHeartMedia’s KFYI “News Talk 550” 5.0 – 4.8, -.2, fourth to fifth
Bonneville-owned KTAR-FM “News 92.3 FM” 2.6 – 2.7, +.1, #15 to #17
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Maricopa County Community College-owned KJZZ 5.8 – 5.4, -.4, repeats in third-place
Number One 6+: iHeartMedia adult contemporary KESZ, fourth month in a row, 6.6 – 6.8, +.2
Largest 6+ June 2022 – July 2022 Increase: country KMLE (+1.1)
Largest 6+ June 2022 – July 2022 Decrease: classic hits-oldies KOAI (-1.5)
MINNEAPOLIS
News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Twins) 4.1 – 4.4, +.3, #12 to #10
Hubbard Broadcasting-owned KTMY “My Talk 107.1” 3.5 – 3.3, -.2, continues at #13
iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.9 – 3.2, +.3, remains at #14
News: None in the top twenty
Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” 5.3 – 5.0, -.3, stays in ninth-place
Public Radio News/Talk: Minnesota Public Radio’s KNOW 5.9 – 6.3, +.4, seventh to fifth
Number One 6+: iHeartMedia classic hits-oldies KQQL, first month, 7.3 – 7.6, +.3
Largest 6+ June 2022 – July 2022 Increase: adult contemporary WGVX (+.9)
Largest 6+ June 2022 – July 2022 Decrease: classic rock KQRS (-.8)
SAN DIEGO
News/Talk: iHeartMedia’s KOGO “News Radio 600” 3.2 – 3.4, +.2, #12 to #10
News: None in the top twenty
Sports Talk: Audacy-owned KWFN “97.3 The Fan” (Padres) 2.3 – 1.8, -.5, #16 to #18
Public Radio News/Talk: San Diego State University’s KPBS 6.0 – 5.4, -.6, third to fourth
Number One 6+: Local Media San Diego adult hits KFBG, fourth consecutive month, 6.6 – 9.8, +3.2
Largest 6+ June 2022 – July 2022 Increase: adult hits KFBG KYXY (+3.2)*
Largest 6+ June 2022 – July 2022 Decrease: classic hits-oldies KXSN (-.8)
*Represents the largest June 2022 – July 2022 increase (6+) of any station from these 12 PPM-markets – as well as the previous 12-PPM markets
TAMPA
News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” steady at 4.7, seventh to sixth
iHeartMedia-owned WFLA “News Radio 970” 3.2 – 2.9, -.3, #12 to #13
News: None in the top twenty
Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” (Rays) 2.1 – 1.8, -.3, locked at #19
Public Radio News/Talk: University of South Florida’s WUSF 3.2 – 2.8, -.4, #12 to #14
Number One 6+: Cox Media Group adult contemporary WDUV, eleventh month in succession, 7.6 – 8.2, +.6
Largest 6+ June 2022 – July 2022 Increase: rock WXTB (+.7)
Largest 6+ June 2022 – July 2022 Decrease (Tie): classic hits-oldies WXGL and adult contemporary WWRM (-1.1)
DENVER
News/Talk: KHOW “Talk Radio 630” 2.3 – 2.4, +.1, #18 to #16 and iHeartMedia cluster-mate KOA “News Radio 850” (Colorado Rockies) 2.5 – 2.4, -.1, remains at #16
News: None in the top twenty
Sports Talk: Bonneville’s KKFN “104.3 The Fan” 2.5 – 2.6, +.1, #16 to #15
Public Radio News/Talk: Colorado Public Radio-owned KCFR 3.8 – 4.0, +.2, tenth to ninth
Number One 6+: Bonneville country KYGO, second month in a row, 5.7 – 7.6, +1.9
Largest 6+ June 2022 – July 2022 Increase: country KYGO (+1.9)
Largest 6+ June 2022 – July 2022 Decrease: triple A KBCO (-.9)
BALTIMORE
News/Talk: Hearst Television’s WBAL News Radio 1090” (Orioles) 2.3 – 3.4, +1.1, #14 to #10
WCBM Maryland-owned WCBM “Talk Radio AM 680” 2.5 – 2.0, -.5, #12 to #15
News: None in the top twenty
Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 3.0 – 3.4, +.4, remains at #10
Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.4 – 3.6, +.2, continues in ninth-place
Number One 6+: Audacy adult contemporary WLIF, first month, 8.6 – 8.7, +.1
Largest 6+ June 2022 – July 2022 Increase: news/talk WBAL (+1.1)
Largest 6+ June 2022 – July 2022 Decrease: urban AC WWIN-FM (-1.0)
ST. LOUIS
News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 4.7 – 5.3, +.6, repeats at #10 and cluster-mate KFTK “Talk 97.1 FM” 1.9 – 1.8, -.1, #16 to #17
iHeartMedia-owned KTLK-FM “104.9 The Patriot” 1.0 – 1.2, +.2, #19 to #18
News: None in the top twenty
Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” 4.3 – 4.1, -.2, continues at #11
Public Radio News/Talk: University of Missouri-owned KWMU 2.5 – 3.0, +.5, locked at #14
Number One 6+: Hubbard Broadcasting rock KSHE, seventh month in a row, 10.0 – 9.3, -.7
Largest 6+ June 2022 – July 2022 Increase: alternative KPNT (+1.6)
Largest 6+ June 2022 – July 2022 Decrease: country KSD-FM (-1.9)**
**Represents the largest June 2022 – July 2022 decrease (6+) of any station from these 12 PPM-markets
Up next: July 2022 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.
Email Mike Kinosian at Mike.Kinosian@gmail.com
WFAN And Yankees Extend Their Partnership. A multi-year extension is announced between Audacy New York sports talk WFAN-FM & WFAN-AM and MLB’s American League East New York Yankees. English-language broadcasts will continue to be heard on WFAN and streamed digitally on the Audacy app for those within the team’s
broadcast territory. WFAN will also continue to produce the Spanish-language broadcasts for local radio affiliates, as well as for the Audacy app. Audacy New York market president Chris Oliviero declares, “The New York Yankees are the city’s premier sports franchise and WFAN is the city’s premier sports platform. Together, we form a potent combination for fans and client partners. [This – 2022] is our 21st consecutive season of broadcasting the ‘Bronx Bombers.’ We look forward to continuing to have the honor of being the soundtrack to more memorable and historic pinstripe moments.” New York Yankees chief operating officer Lonn Trost notes, “The Yankees are excited to extend our longstanding relationship with WFAN and Audacy. WFAN has been our flagship station for over two decades, and we look forward to fans continuing to enjoy Yankees baseball over its airways and on the Audacy app.” From 2002 to 2014, Yankees games were heard on WFAN’s sister station, all-news WCBS-AM (currently the flagship of the New York Mets); WFAN has served as the Yankees flagship since 2014. John Sterling, (class of 2022 Radio Hall of Fame inductee) Suzyn Waldman and Sweeny Murti are the English-language broadcasters, while Spanish-language broadcasts will be handled by Rickie Ricardo, Francisco Rivera and Rene Luna. As part of Audacy’s MLB partnership, WFAN and the Yankees will produce co-branded podcasts.
Marketron Releases Political Advertising Toolbox. Per BIA Advisory Services, political advertising will raise $8.6 billion for local media companies. Marketron’s collection of online resources combines all the political advertising content the company has developed at a single location for companies interested in increasing their share of political advertising. Marketron senior vice president/client success Christian Kligora opines that, “Political advertising is an important category for local media. It’s much different than any other and that requires a unique approach. We’ve been developing content on the topic all year long with a focus on how to support media sellers. Bringing it together in one spot makes it easier to learn from and access.” Each resource will reportedly provide media salespeople with tips, strategies, and insights for political advertising. Included are specialized considerations such as the “overall trends in the advertising ecosystem; the need to reach different demographics; the objective of persuading people to vote; and the regulatory compliance requirements” for how media companies price/offer inventory to candidates.
Inquirer columnist Mike Sielski co-hosting weekend shows with Glenn Macnow. McDonald will partner with Macnow on Sundays (10:00 am – 1:00 pm), while Sielski joins Macnow in the same time slot each Saturday. According to Macnow, “I have a comfort level with Jody. He’s the guy I broke in with [and] the guy our listeners heard me with from 28 years ago. Working with Jody is like an old pair of shoes – it’s easy and I like it. The Saturday show will now be me and the best damn sports columnist in town, Mike Sielski.” … Former Baltimore Ravens defensive back Rod Woodson will join play-
talk outlet. Program director Chase McCabe confirms to The Tennessean that “Sports Radio 102.5 The Game” decided to part ways with McFarland, who formerly worked at Cumulus Media’s cross-town/similarly-formatted WGFX “104.5 The Zone.” McCabe, Willy Daunic, and Derrick Mason continue in middays on “The Game.” … Effective August 22,
Cheddar News Washington bureau chief Megan Pratz will join NPR as political editor. In addition, NPR promotes congressional correspondent Sue Davis to political correspondent and interim congressional correspondent Dierdre Walsh gets to remove “interim” from the title. … Skyview Networks’ sports talk program “OutKick 360” picks up three Withers Broadcasting-owned affiliates: KYRK, Marble Hill, Missouri; WGKY, Wickliffe, Kentucky; and WFRX, West Frankfort, Illinois. Skyview Networks is the exclusive distributor, affiliate sales representative and network sales partner of Jonathan Hutton, Chad Withrow & Paul Kuharsky-hosted “OutKick 360.”