Monday Memo: Yes, You Need More Cume. “It’s a never-ending problem” because budgets are tight, and with new-tech competitors chipping-away at AM/FM Time Spent Listening. In this week’s column, consultant Holland Cooke outlines three specific goals for on-air promotion; but cautions that “the only people who hear it are already listening.” Read it here.
Pending Business: The Aftermath of Ian. Radio sales pro Steve Lapa has been affected by natural disasters numerous times during his career – including the long list of hurricanes that have impacted Florida in recent decades. In today’s column, he offers five takeaways for radio sellers working in markets affected by Ian, as well as those who may face a similar situation in the future. Read it here.
Morning Host Chris Stigall Re-Ups with Salem’s ‘The Answer’ in Philly. WNTP-AM, Philadelphia “AM 990 The Answer” morning host Chris Stigall signs a multi-year extension to continue with the Salem Media Group news/talk station. The host of “Philadelphia’s Morning Answer with Chris Stigall” says, “It’s been the highlight of my career to call Philadelphia morning radio my professional home for 12 years now. It’s so gratifying to work with principled, faith-first broadcast partners in Salem Media Group who genuinely respect their audience, their clients, and their broadcasters. Thank you to Salem Media, our sponsors and the smartest audience in all of radio for allowing me the privilege to continue hosting your morning show for years to come. All glory and honor to God!” Salem Philadelphia general manager Lorenzo Caldara adds, “Since the day Chris began with Philadelphia’s ‘AM 990 The Answer,’ he has engaged Philadelphians in intelligent and relevant conversation that has served to entertain and stimulate much thought in the minds of our audience. He has secured such an attentive audience that can’t wait to listen and call in to him everyday Monday through Friday.”
‘Smart Money Happy Hour’ Podcast Debuts at #1. The latest podcast from the Ramsey Network, “Smart Money Happy Hour,” debuted last week at #1 in Apple Business, #1 in Spotify Business and #19 in all Apple podcasts. Ramsey Network says the “Smart Money Happy Hour” is a mix of solid advice and snark from two friends who also happen to be money experts. Co-host Rachel Cruze says, “People will talk about almost anything these days, except money. These conversations shouldn’t be awkward or boring, but rather give listeners a sense of relief that they aren’t alone in their money journey – whatever circumstance or stage of life they’re in.” Co-host George Kamel adds, “The show is a good balance of real-life humor mixed in with money advice listeners can relate to. We’re willing to go there, have those conversations, and be that friend for you.” “Smart Money Happy Hour” topics include: Is Convenience Worth Being Broke? The TV Network That Brainwashed Us All; How to Leave a Royal Legacy for Your Family; and Can the Middle Class Still Afford to Go to Disney?
SRN’s Mike Gallagher Raises Funds for Hurricane Ian Relief. Pictured above in front of what’s left of a Venice, Florida car dealer’s lot is Salem Radio Network personality Mike Gallagher broadcasting live. In the wake of Hurricane Ian’s devastation in Florida and the Carolinas, Gallagher is broadcasting from disaster sites today (10/3) and is raising funds to help people impacted by the huge storm. Gallagher is partnering with Christian non-profit relief organization Food for the Poor to rush hurricane emergency kits and hurricane flood relief kits to impacted areas. Gallagher says, “This is what radio does best: opening the hearts and wallets of listeners to help fellow Americans they will likely never meet.”
TALKERS News Notes. A new deal between FOX Sports Radio and LaVar Arrington’s Up On Game Presents and Brinx.TV provides for distribution of programming across both platforms. The sports platform Brinx.TV is operated by John Brenkus – host of “Sports Science.” As part of the agreement, “The NIL House” will be the first joint property to be distributed by the Up On Game Presents podcast feed (available on iHeartRadio and everywhere podcasts are heard) and Brinx.TV. The venture launches today (10/3) at 3:00 pm ET. Arrington says, “We are thrilled to be partnering with a pioneer like John Brenkus and Brinx.TV. This relationship will dramatically expedite our slate of programming and positively impact the sports entertainment industry.”…..Cumulus Media’s news/talk KMJ-AM/FM, Fresno recently teamed with local agriculture company Gar Bennett to raise money for the Central California Food Bank for the 2022 Feeding Families Fund Drive. Gar Bennett Inc. matched every donation with 50 cents on the dollar as the effort raised $656,000 to fight hunger in the Central Valley. Cumulus Media Fresno VP and market manager Patty Hixson says, “I’m overwhelmed by the support of our community. We can always count on the generosity of our KMJ listeners! A special thanks to Karen and Greg Musson of Gar Bennett, Farm Credit and Amazon for their massive contributions and to our talented on-air team for their hard work on this important effort.”
Russia-Ukraine War, Hurricane Ian Aftermath, Economy/Financial Markets, Mar-a-Lago Documents Case, Brazilian Elections, and Indonesia Soccer Riot Among Top News/Talk Stories Over the Weekend. The move by Vladimir Putin to attempt to annex parts of Ukraine as he calls up more troops in Russia’s war against its neighbor; the aftermath of Hurricane Ian’s destruction of the Fort Myers-Naples region; inflation and the bear market that’s pushed the world’s financial markets to lows not seen since 2009; the battle between former President Donald Trump’s lawyers and the Department of Justice over the Mar-a-Lago records case; conservative Brazil president Jair Bolsonaro forces runoff election with opponent Luiz Inacio Lula da Silva; and the soccer riot in Indonesia that left 125 dead were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.