Industry News

Talent Agent Don Buchwald Dies at 88

DonBuchwaldAs originally reported by TMZ, well-known talent agent Don Buchwald died this past Monday (7/22) of natural causes at his Massachusetts home, where he was “surrounded by loved ones.” Buchwald formed his bi-coastal agency Don Buchwald & Associates in 1977 with five associates. The firm employs 130 employees who work across many platforms of entertainment and media. His most notable client, of course, was/is Howard Stern, as well as Stern’s longtime co-host, Robin Quivers. According to TMZ – Buchwald represented Stern personally, “while also acting as his manager and publicist. Stern was Don’s single personally-handled client and Howard referred to ‘super-agent Don Buchwald’ over the years on the radio. Buchwald was instrumental in helping Stern land a megadeal at SiriusXM worth an estimated $90 million a year.” Creator of SiriusXM’s Howard Stern Channels, Sabean Media president Tim Sabean posted on X, “I lost my closest pal today. You left an iconic legacy. I miss you with all my heart and soul. RIP my dear friend.” In a similar post, former SiriusXM SVP of sports programming Steve Cohen notes, “RIP my dear Don from Bensonhurst. An incredible friend, mentor and philanthropist. When I was down, you lifted me up. You made me smarter, wiser and taught me to be a deep thinker. Deepest condolences to the Buchwald family.” When Buchwald and Stern first met, they sat down in Buchwald’s office and talked for an hour. In a 2018 interview, Stern told The New York Times, “He turned to me and said, ‘You know, your career could be as big as Johnny Carson’s.’ I thought this guy might be a little bit nuts. But he believed in me from the very beginning, more than I believed in myself.” Having had no interest in being in the spotlight, Buchwald was quoted in that aforementioned article, “I’m not a particularly boastful person.” Don Buchwald was 88 years old.

Industry Views

TRUE CRIME: What Would You Do?

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imWHAT WOULD YOU DO? A very good major market DJ murders his wife and injures her lover upon catching them in the marital bed. An 11-year-old girl was in the house – a witness. The murderer is convicted (second-degree murder/“situational crime”) sent to prison, does his time and is released after a few years for good behavior while incarcerated.

Upon release, the convicted murderer is hired as an on-air talent by at least three publicly held companies, with properties licensed by the federal government and heavily staffed with women employees. “Hey, he’s a good jock!” He works continuously from the time of his release until he retires about 18 years later in 1991.

Within the past decade, major market on-air talent have been fired, chastised, suspended or forced to mumble meaningless public apologies for posting tacky memes, joking about sports sideliner Erin Andrews (at the same time TMZ reporters were making the very same jokes about her on FOX), questioning team owners’ judgements, or posting “inappropriate” remarks on all forms of social media. Entire businesses have been lost because of silly off-air comments by talk hosts or DJs. Dr. Laura is an amazingly great talent.

Many of the job security issues faced by today’s on-air talent are the result of social media posts they made a few years ago – or sometimes things they said a few decades ago. Worse, people in all professions get in trouble for expressions uttered outside of the parameters of their actual jobs. A joke about the boss, a compliment about the attractiveness of a co-worker or mocking a product – in very few words – could easily destroy a career.

Considering this oh-so-touchy environment, would the murderer be hired today, or even allowed in a radio station’s lobby?  No, “Humble” Harve Miller, the murderer, would not be hired today by the very same companies that hired him a relatively few short decades ago.

Based on today’s standards, the CEOs of the companies that did hire Humble Harve should be immediately fired or at least forced to issue written public apologies and be deprived of their bonuses or suffer a claw back of their retirement packages. Immediately. My god! An 11-year-old murder witness! 

Too much? Too late, you say. Not practical? Agree!! Those actions would be just as overwrought as firing or shaming a host about their Erin Andrews joke or meme posted on X.

How likely do you think one of my proudest hires, Dr. Ruth Westheimer, would have a chance to become the number one radio personality in New York City today?

Perspective: memes, jokes, asides, and minor league slander only become big deals when the paranoid company stops time and puts out a public apology. The apology inevitably, not the incident, reaches a much larger audience. The public awareness brought about by the apology or employee firing actually causes damage to all involved.

Walter Sabo has helped some of the largest media companies in the world increase share of audience. Clients have included Conde Nast, SiriusXM, ABC, Gannett, RKO General, American Tower, TuneIn and more. The company he founded, HITVIEWS was the first to identify and monetize online influencers as revealed at the TALKERS New Media Seminar in 2008. His Talk Media Network show, “Sterling On Sunday,” generates significant audience share for stations such as WPHT, Philadelphia; KMBZ-FM, Kansas City; KMOX, St Louis; and KFBK, Sacramento. You can learn about the show at www.waltersterlingshow.com or email Walter at walter@sabomedia.com.