By Mike Kinosian
TALKERS magazine
Managing Editor
Ever since Arbitron (now Nielsen Audio) instituted the Portable People Meter as ratings currency in 2007, the “Holiday” ratings period has been a veritable goldmine for stations employing the wall-to-wall Christmas music programming strategy.
Adult contemporary comprises the overwhelming majority of those outlets.
Usually substantial, however, is the negative impact on many other formats in “Holiday” sweeps.
With that in mind, let’s review how all-news stations have performed in the last four “Holiday” survey periods.
The 2020 presidential election was held on November 3, thus exactly one month prior to the start of that year’s “Holiday” sweep (December 3). It should additionally be remembered that the COVID pandemic was roughly entering its tenth month. Eerily, the final day of that survey period was January 6, 2021, the day of domestic terrorism/insurrection at the U.S. Capitol.
Over the course of the “Holiday” 2023 ratings period (December 7, 2023 – January 3, 2024), all-news operations again battled for listenership in the ongoing annual all-Christmas music environment. Ostensibly working in their favor, however, was that the 2024 presidential campaign was waging and the previous president was embroiled in a record number of legal cases/charges/indictments.
The following chart summarizes ratings performances of all-news stations in the four most recent “Holiday” sweeps.
2020 2021 2022 2023
“Holiday” 6+ Share 3.70 3.32 3.50 2.88
December – “Holiday” Increase 35% 40% 30% 5%
December – “Holiday” Decrease 50% 50% 65% 85%
December – “Holiday” Flat 15% 10% 5% 10%
Average December – “Holiday” Increase +.31 +.22 +.28 +.40
Average December – “Holiday” Decrease -.68 -.21 -.29 -.40
“Holiday” 6+ Market Rank #10.40 #12.15 #10.55 #13.20
- The typical (6+) high-water mark logged by an all-news facility was 2020’s 70, more than eight-tenths of a share better than 2023’s 2.88
- Four of ten (40%) all-news stations improved December 2021 – “Holiday” 2021 (6+)
- On the other hand, 85% of these formatted stations witnessed (6+) December 2023 – “Holiday” 2023 erosion
- Note the virtual identical average increases/average decreases for all-news outlets in the last three “Holiday” sweeps
- It was customary for an all-news facility to rank tenth in “Holiday” 2020 (#10.40), but thirteenthin “Holiday” 2023 (#13.20)
“Holiday” 2023 6+ Share (Highest to Lowest)
WTOP & WTLP, Washington 6.3
KCBS-AM & KFRC, San Francisco 5.7
WBBM-AM & WCFS, Chicago 4.9
KYW, Philadelphia 4.7
WBZ-AM, Boston 4.7
KCBS-AM & KFRC, San Jose 4.5
WWJ, Detroit 4.3
WINS-FM, New York 3.9
WINS-FM, Long Island 3.3
KNX-FM, Los Angeles 2.5
WCBS-AM, Long Island 2.5
KNWN, Seattle 2.3
WINS-FM, Middlesex 1.8
WCBS-AM, New York 1.6
KRLD-AM, Dallas 1.4
WTOP & WTLP, Baltimore 1.0
WCBS-AM, Middlesex 1.0
WDCH, Baltimore .8
WRAL-HD3, Raleigh .2
WNOH, Norfolk .2
“Holiday” 2023 6+ Fluctuation from December 2023
WCBS-AM, Long Island 2.5 +.4
WWJ, Detroit 4.3 Flat
WDCH, Baltimore .8 Flat
KCBS-AM & KFRC, San Jose 4.5 -1.2
WINS-FM, Long Island 3.3 -1.1
KCBS-AM & KFRC, San Francisco 5.7 -.7
WTOP & WTLP, Washington 6.3 -.6
KYW, Philadelphia 4.7 -.5
KRLD-AM, Dallas 1.4 -.4
WBZ-AM, Boston 4.7 -.4
WBBM-AM & WCFS, Chicago 4.9 -.3
KNWN, Seattle 2.3 -.3
WCBS-AM, Middlesex 1.0 -.3
WINS-FM, New York 3.9 -.2
KNX-FM, Los Angeles 2.5 -.2
WINS-FM, Middlesex 1.8 -.2
WCBS-AM, New York 1.6 -.1
WTOP & WTLP, Baltimore 1.0 -.1
WRAL-HD3, Raleigh .2 -.1
WNOH, Norfolk .2 -.1
- WCBS-AM’s four-tenths uptick in Long Island represents the only all-news December 2023 – “Holiday” 2023 increase (6+).
“Holiday” 2023 By Market Rank
KCBS-AM & KFRC, San Francisco 5.7 #3
WBBM-AM & WCFS, Chicago 4.9 #4
WTOP & WTLP, Washington 6.3 #4
KCBS-AM & KFRC, San Jose 4.5 #4
WBZ-AM, Boston 4.7 #5
KYW, Philadelphia 4.7 #6
WINS-FM, New York 3.9 #9
WWJ, Detroit 4.3 #9
WINS-FM, Long Island 3.3 #9
KNX-FM, Los Angeles 2.5 #12
WCBS-AM, Long Island 2.5 #12
WINS-FM, Middlesex 1.8 #13
WCBS-AM, Middlesex 1.0 #18
WCBS-AM, New York 1.6 #19
KNWN, Seattle 2.3 #20
WTOP & WTLP, Baltimore 1.0 #20
WDCH, Baltimore .8 #22
WRAL-HD3, Raleigh .2 #24
WNOH, Norfolk .2 #24
KRLD-AM, Dallas 1.4 #27
- Forty-five percent (45%) of all-news stations ranked in the top ten (“Holiday” 2023, 6+).
“Holiday” 2022 6+ Share (Highest to Lowest)
WTOP & WTLP, Washington 7.8
KCBS-AM & KFRC, San Jose 7.0
KCBS-AM & KFRC, San Francisco 6.7
KYW, Philadelphia 6.2
KNWN, Seattle 5.5
WBBM-AM & WCFS, Chicago 4.8
WBZ-AM, Boston 4.8
WINS-FM, New York 4.6
WWJ, Detroit 4.5
WCBS-AM, Long Island 3.8
WINS-FM, Long Island 3.0
KNX-FM, Los Angeles 2.5
KRLD-AM, Dallas 2.2
WCBS-AM, New York 2.0
WINS-FM, Middlesex 1.7
WCBS-AM, Middlesex 1.2
WNOH, Norfolk .8
WDCH, Baltimore .6
WRAL-HD3, Raleigh .2
WYTS, Columbus .1
“Holiday” 2022 6+ Fluctuation from December 2022
WINS-FM, New York 4.6 +.4
KYW, Philadelphia 6.2 +.4
WCBS-AM, Long Island 3.8 +.4
KNWN, Seattle 5.5 +.3
WBZ-AM, Boston 4.8 +.1
WINS-FM, Long Island 3.0 +.1
WYTS, Columbus .1 Flat
WTOP & WTLP, Washington 7.8 -.8
KCBS-AM & KFRC, San Francisco 6.7 -.7
WNOH, Norfolk .8 -.7
KNX-FM, Los Angeles 2.5 -.4
KRLD-AM, Dallas 2.2 -.3
WCBS-AM, New York 2.0 -.2
WBBM-AM & WCFS, Chicago 4.8 -.1
WWJ, Detroit 4.5 -.1
WDCH, Baltimore .6 -.1
WRAL-HD3, Raleigh .2 -.1
KCBS-AM & KFRC, San Jose 7.0 -.1
WINS-FM, Middlesex 1.7 -.1
WCBS-AM, Middlesex 1.2 -.1
“Holiday” 2022 By Market Rank
KCBS-AM & KFRC, San Francisco 6.7 #2
KCBS-AM & KFRC, San Jose 7.0 #2
WTOP & WTLP, Washington 7.8 #3
KYW, Philadelphia 6.2 #3
KNWN, Seattle 5.5 #3
WBBM-AM & WCFS, Chicago 4.8 #4
WINS-FM, New York 4.6 #5
WBZ-AM, Boston 4.8 #6
WWJ, Detroit 4.5 #7
WCBS-AM, Long Island 3.8 #7
WINS-FM, Long Island 3.0 #10
KNX-FM, Los Angeles 2.5 #12
WINS-FM, Middlesex 1.7 #14
WRAL-HD3, Raleigh .2 #16
WCBS-AM, New York 2.0 #17
WCBS-AM, Middlesex 1.2 #18
KRLD-AM, Dallas 2.2 #20
WDCH, Baltimore .6 #20
WNOH, Norfolk .8 #20
WYTS, Columbus .1 #22
- One of every two (50%) all-news facilities finished in the top ten (“Holiday” 2022, 6+).
“Holiday” 2021 6+ Share (Highest to Lowest)
KCBS-AM & KFRC, San Francisco 6.7
WBZ-AM, Boston 6.5
WTOP & WTLP, Washington 6.4
WBBM-AM & WCFS, Chicago 5.6
KNWN, Seattle 5.5
KCBS-AM & KFRC, San Jose 5.4
WWJ, Detroit 5.0
KYW, Philadelphia 4.7
WINS, New York 4.4
WCBS-AM, Long Island 3.1
KNX-FM, Los Angeles 2.8
WINS, Long Island 2.7
WCBS-AM, New York 2.6
KRLD-AM, Dallas 1.6
WCBS-AM, Middlesex 1.6
WINS, Middlesex 1.1
WNOH, Norfolk .4
WDCH, Baltimore .1
WMMS-HD2, Cleveland .1
WYTS, Columbus .1
“Holiday” 2021 6+ Fluctuation from December 2021
WINS, New York 4.4 +.6
WCBS-AM, New York 2.6 +.4
KNX-FM, Los Angeles 2.8 +.2
KNWN, Seattle 5.5 +.2
KYW, Philadelphia 4.7 +.1
WINS, Middlesex 1.1 +.1
WCBS-AM, Middlesex 1.6 +.1
WNOH, Norfolk .4 +.1
KCBS-AM & KFRC, San Francisco 6.7 Flat
WYTS, Columbus .1 Flat
WTOP & WTLP, Washington 6.4 -.4
WBZ-AM, Boston 6.5 -.4
KRLD-AM, Dallas 1.6 -.3
WCBS-AM, Long Island 3.1 -.2
WDCH, Baltimore .1 -.2
KCBS-AM & KFRC, San Jose 5.4 -.2
WBBM-AM & WCFS, Chicago 5.6 -.1
WWJ, Detroit 5.0 -.1
WINS, Long Island 2.7 -.1
WMMS-HD2, Cleveland .1 -.1
“Holiday” 2021 By Market Rank
WBBM-AM & WCFS, Chicago 5.6 #3
KCBS-AM & KFRC, San Francisco 6.7 #3
WBZ-AM, Boston 6.5 #3
KNWN, Seattle 5.5 #3
WTOP & WTLP, Washington 6.4 #4
WWJ, Detroit 5.0 #4
KCBS-AM & KFRC, San Jose 5.4 #4
WINS, New York 4.4 #5
KYW, Philadelphia 4.7 #6
WCBS-AM, Long Island 3.1 #8
KNX-FM, Los Angeles 2.8 #11
WCBS-AM, New York 2.6 #13
WINS, Long Island 2.7 #13
WCBS-AM, Middlesex 1.6 #19
WMMS-HD2, Cleveland .1 #21
WYTS, Columbus .1 #20
WNOH, Norfolk .4 #22
WINS, Middlesex 1.1 #23
KRLD-AM, Dallas 1.6 #26
WDCH, Baltimore .1 #32
- Mirroring what happened in “Holiday” 2022, half the all-news facilities placed in the top ten (“Holiday” 2021, 6+).
“Holiday” 2020 6+ Share (Highest to Lowest)
KCBS-AM & KFRC, San Francisco 8.1
WTOP & WTLP, Washington 8.1
WBBM-AM & WCFS, Chicago 6.8
WBZ-AM, Boston 6.5
KCBS-AM & KFRC, San Jose 5.6
KYW, Philadelphia 5.4
KOMO, Seattle 4.6
WWJ, Detroit 4.5
WINS, New York 3.6
KNX, Los Angeles 3.2
WCBS-AM, Long Island 2.9
WCBS-AM, New York 2.7
WINS, Long Island 2.6
WCBS-AM, Middlesex 2.4
WBZ-AM, Providence 1.4
KRLD-AM, Dallas 1.3
WINS, Middlesex 1.2
WNOH, Norfolk 1.2
WDCH, Baltimore 0.8
WMMS-HD2, Cleveland 0.1
“Holiday” 2020 6+ Fluctuation from December 2020
KYW, Philadelphia 5.4 +.5
WBZ-AM, Providence 1.4 +.4
WINS, New York 3.6 +.3
WCBS-AM, Middlesex 2.4 +.3
WNOH, Norfolk 1.2 +.3
WCBS-AM, New York 2.7 +.2
WINS, Middlesex 1.2 +.2
WBBM-AM & WCFS, Chicago 6.8 Flat
KRLD-AM, Dallas 1.3 Flat
WMMS-HD2, Cleveland 0.1 Flat
WTOP & WTLP, Washington 8.1 -1.6
KCBS-AM & KFRC, San Jose 5.6 -1.4
KCBS-AM & KFRC, San Francisco 8.1 -1.0
KOMO, Seattle 4.6 -.7
WCBS-AM, Long Island 2.9 -.7
WWJ, Detroit 4.5 -.6
WBZ-AM, Boston 6.5 -.3
WINS, Long Island 2.6 -.3
KNX, Los Angeles 3.2 -.1
WDCH, Baltimore 0.8 -.1
“Holiday” 2020 By Market Rank
WBZ-AM, Boston 6.5 #2
WBBM-AM & WCFS, Chicago 6.8 #3
KCBS-AM & KFRC, San Francisco 8.1 #3
WTOP & WTLP, Washington 8.1 #3
KCBS-AM & KFRC, San Jose 5.6 #4
KYW, Philadelphia 5.4 #5
KOMO, Seattle 4.6 #6
WWJ, Detroit 4.5 #6
WINS, New York 3.6 #7
KNX, Los Angeles 3.2 #9
WCBS-AM, New York 2.7 #12
WCBS-AM, Long Island 2.9 #12
WNOH, Norfolk 1.2 #12
WINS, Long Island 2.6 #13
WBZ-AM, Providence 1.4 #13
WCBS-AM, Middlesex 2.4 #14
WMMS-HD2, Cleveland 0.1 #17
WDCH, Baltimore 0.8 #21
WINS, Middlesex 1.2 #22
KRLD-AM, Dallas 1.3 #24
All-News Composite Arranged By Market Rank
“Hol” 2020 “Hol” 2021 “Hol” 2022 “Hol” 2023
WINS-FM, New York 3.6 #7 4.4 #5 4.6 #5 3.9 #9
WCBS-AM, New York 2.7 #12 2.6 #13 2.0 #17 1.6 #19
KNX-FM, Los Angeles 3.2 #9 2.8 #11 2.5 #12 2.5 #12
WBBM-AM & WCFS, Chicago 6.8 #3 5.6 #3 4.8 #4 4.9 #4
KCBS-AM & KFRC, San Francisco 8.1 #3 6.7 #3 6.7 #2 5.7 #3
KRLD-AM, Dallas 1.3 #24 1.6 #26 2.2 #20 1.4 #27
WTOP & WTLP, Washington 8.1 #3 6.4 #4 7.8 #3 6.3 #4
KYW, Philadelphia 5.4 #5 4.7 #6 6.2 #3 4.7 #6
WBZ-AM, Boston 6.5 #2 6.5 #3 4.8 #6 4.7 #5
KNWN, Seattle 4.6 #6 5.5 #3 5.5 #3 2.3 #20
WWJ, Detroit 4.5 #6 5.0 #4 4.5 #7 4.3 #9
WINS-FM, Long Island 2.6 #13 2.7 #13 3.0 #10 3.3 #9
WCBS-AM, Long Island 2.9 #12 3.1 #8 3.8 #7 2.5 #12
WDCH, Baltimore .8 #21 .1 #32 .6 #20 .8 #22
WTOP & WTLP, Baltimore DNA DNA DNA DNA DNA DNA 1.0 #20
WMMS-HD2, Cleveland .1 #17 .1 #21 DNA DNA DNA DNA
WYTS, Columbus DNA DNA .1 #20 .1 #22 DNA DNA
WRAL-HD3, Raleigh DNA DNA DNA DNA .2 #16 .2 #24
KCBS-AM & KFRC, San Jose 5.6 #4 5.4 #4 7.0 #2 4.5 #4
WINS-FM, Middlesex 1.2 #22 1.1 #23 1.7 #14 1.8 #13
WCBS-AM, Middlesex 2.4 #14 1.6 #19 1.2 #18 1.0 #18
WBZ-AM, Providence 1.4 #13 DNA DNA DNA DNA DNA DNA
WNOH, Norfolk 1.2 #12 .4 #22 .8 #20 .2 #24
Notes
- WINS-AM, New York added FM simulcast WINS-FM on October 27, 2022
- KNX-AM, Los Angeles added FM simulcast KNX-FM on December 21, 2021
- KRLD-AM, Dallas and WBZ-AM, Boston are news – talk hybrids
- KOMO, Seattle changed calls to KNWN on February 2, 2022
- WDCH, Baltimore is business news
- WMMS-HD2, Cleveland and WNOH, Norfolk are Black Information Network affiliates
- “DNA” indicates a station “Did Not Appear” in that particular survey and/or wasn’t a Nielsen Audio subscriber in that sweep
- All above data is based on news stations that appeared in the top twenty in at least one of the four “Holiday” survey periods noted (2020, 2021, 2022, 2023)
Contact managing editor Mike Kinosian at Mike.Kinosian@gmail.com
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