By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Thank you, Pink Floyd. Perfect description of the proposals I’ve seen that never show a “Why Buy?”
Go ahead and check your last proposal. How did you answer the Why Buy question? Chances are you either omitted the concept completely or channeled Captain Obvious. When it comes to fundamentals, gone is not forgotten.
Talk Radio Legend Michael Jackson Passes at 87. Talk radio host Michael Jackson, who achieved legendary status during his career in Los Angeles, died on Sunday (1/16) at his home in L.A. at the age of 87. Jackson, who retired from radio in 2007, had been suffering from Parkinson’s Disease for the past 10 years. He is best remembered for his iconic work at KABC, Los Angeles that lasted from 1966 to 1998. TALKERS founder
Michael Harrison (who served as a talk show host on rocker KMET in Los Angeles between 1975 and 1986) issued the following statement: “Michael Jackson was one of the all-time greats – a founding father – of talk radio. During his 32-year run at KABC, his very presence gave the station prestige and national stature as one of – if not THE – first very rare commercial outlets fully committed to the spoken-word format. Michael Jackson and KABC were synonymous with the phrase ‘talk radio.’ It should also be pointed out that his heyday in the format began prior to the repeal of the Fairness Doctrine in 1987 which, in my opinion, marked the beginning of the modern era of talk radio. That made him the member of an exclusive club of radio performers whose historical relevance and influence on things to come in the broadcasting industry are incalculable.” Jackson’s longtime producer Lyle Gregory remembers Jackson in a piece you can read here.
Monday Memo: Podcasting ‘Will Continue to Explode.’ In a marketing piece to the advertising community, iHeartMedia CEO Bob Pittman sees “no signs of growth abating.” In this week’s column, consultant Holland Cooke outlines opportunities at the station level. Read it here.
Pending Business: Early Warning. According to the “sales calendar,” January is over, and the first quarter is headed toward spring. Radio sales pro Steve Lapa says it’s time for an early review of your sales game plan. “Like any other performance skill, practice, evaluation and repetition makes for improvement. The skills required for success in today’s sales environment may be different from the last few years.” Read about Lapa’s six questions you can ask yourself here.
Chicago Sports Personality Les Grobstein Dead at 69. Windy City sports media
personality and WSCR “The Score” overnight talk host Les Grobstein was found dead at his home in suburban Elk Grove Village on Sunday, according to a report from Chicago media writer Robert Feder. He reports that WSCR operations director Mitch Rosen said Grobstein had been away from his show since last Wednesday due to illness. During his career, Grobstein was sports director at WLS-AM, Chicago for 10 years. He served at sports talk WMVP from 1991 to 1997. He began his overnight stint with WSCR in 2009.
Pioneering Talk Host Susan Bray Dies at 79. A number of news outlets are reporting that former talk host Susan Bray (pictured here on C-SPAN) died in her native Australia
last week at age 79. The Des Moines Register has a nice story written by her longtime friend Julie Gammack, who would replace her on WHO-AM. During her career, Bray worked at such outlets as WHO-AM, Des Moines and WWDB-FM, Philadelphia. She earned the nickname the “Saucy Aussie” because of her ribald sense of humor. After a long talk radio career in the U.S., Bray, who had married American Ed DeLong, returned to her hometown of Mudgee, Australia where she and DeLong ran a bed and breakfast.
Maine Station Fires Sportscasters After Body Shaming Incident. The owner of Houlton, Maine radio station WHOU-FM has fired two sportscasters who were caught on a hot mic body-shaming female basketball players during a game between two high school teams. Jim Carter and Steve Shaw were calling the game while watching it on a livestream and made comments about the weight of some of the teenage girls. Carter is
a former coach from another school and Shaw had been the athletic director at one of the schools playing in the contest that night. Carter told the Portland Press-Herald that he has apologized to the superintendent of one of the schools, adding, “I don’t even know what to say. Hopefully everybody can get through this and be OK.” Northern Maine Media owner Fred Grant posted a notice of the pair’s dismissal on the station website saying, in part, “Our mission has been to highlight the best of our communities, our schools, the programs we love, and most importantly – our students. Last night, two broadcasters made comments that were not only inappropriate, they were also blatantly wrong. Those broadcasters were terminated… We’ve heard from many of you, and many have shared clips of the event in question. While it’s wrong that it happened, I’m going to ask each of you to help us shift the focus back on the excellence we see every day in our students. If you’ve shared the video post, I’m hoping you will take it down, not to downplay the incident, but to better help all of our students move on to the important work and events in their lives.”
MIW Names Three to Board of Directors. Three new members are joining the board of directors for Mentoring and Inspiring Women in Radio. Haley Jones of MRC Data, Melissa Mitchell of Bonneville International, and Brittney Jackson of Urban
One/Radio One are joining the board of the organization that “consists of top-level female radio professionals who use their experience, influence, and resources to help other women in radio develop management and leadership skills.” Jackson currently serves as the general and digital sales 
manager for Urban One/Radio One in Richmond where she is responsible for recruiting and developing new talent, leading multi-platform sales efforts, and increasing annual revenue. Jones serves as head of independents for MRC Data where she oversees independent labels, small radio groups, and managers with music intelligence for today. Mitchell is Bonneville International’s director of finance, corporate controller
and is based in their Denver market. MIW board president Ruth Presslaff says, “We are extremely fortunate to have not one, but three powerhouses join our board. Their success speaks for itself; it’s their willingness to pay it forward for the good of women and our industry that makes each so special and appreciated. I’d be remiss in not thanking the three members leaving our board as their terms end: Kay Olin, principal of Olin & Associates, and past MIW spokeswoman, whose constant leadership, dedication, and long term participation profoundly impacted MIW and me personally; Valerie Blackburn, principal at VKB Consulting, whose financial expertise led MIW through the arduous process of establishing a formal 501(c)(3) status; and Beth Neuhoff, president & CEO Neuhoff Media who provided invigorating energy and challenging ideas that MIW will push ever forward.”
Cowboys Great Chad Hennings Takes Part in SRN News Series. Pictured here is
Salem Radio Network VP of news Tom Tradup (left) with three-time Dallas Cowboys Superbowl champion Chad Hennings. Hennings is in the SRN studios working with Tradup on a special, week-long series on SRN News aimed at getting men involved in Christian ministries. The five-part series titled, “Get Off the Bench,” begins airing today (1/17)
Tuscaloosa Sports Talker Jay Barker Arrested on Assault Charges. Former University of Alabama star quarterback Jay Barker was arrested in Nashville and charged with aggravated assault after allegedly trying to ram the car his estranged wife was riding in. Barker hosts the midday show on Townsquare Media’s sports talk WTUG-HD2/W256CG, Tuscaloosa “Tide 100.9” and is married to country artist Sara Evans. She filed for divorce from Barker in August.
COVID-19, Midterm Elections/Trump & the GOP, Texas Synagogue Assault, Djokovic Booted from Australia, NFL Playoffs, Winter Weather, and Martin Luther King, Jr Day Among Top News/Talk Stories Over the Weekend. The high rate of COVID-19 cases in the U.S. and the Supreme Court’s rejection of the Joe Biden vaccine mandate; the battle for control of Congress in November midterm elections and Donald Trump’s influence in the GOP; the Texas synagogue hostage incident; Serbian tennis star Novak Djokovic is kicked out of Australia ahead of the Australian Open after violating the country’s COVID protocols; the NFL’s Wild Card weekend; intense winter weather hitting the Eastern U.S.; and the Martin Luther King, Jr weekend and holiday were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Despite the calendar, January is over and first quarter is rapidly headed towards spring. Depending on where you are based, some windfall weather-related business may come your way or heaven forbid, those weather-related cancellations. No matter what variables are in play, it’s time for an early review of your sales game plan. Here are some boxes to check with the guidance of your managers.
Pending Business: The Early Renewal Seagull. In today’s column, radio sales pro Steve Lapa begs talk radio sellers not to fall into the “seagull” sales strategy where the seller “flies” in, drops a package, but never properly follows through. He admits that it can happen to the best sellers as they try and test the waters on an early renewal. “Despite all the work in that sales meeting, you stepped into the pothole of sales meeting facts that have no real benefit to your advertiser. Important facts to you could be nothing but white noise to the advertiser.” He offers a four-point plan for better communication with your client. Read it here.
WTKS-FM, Orlando’s ‘Monsters in the Morning’ Interviews Bob Saget Days Before His Death. In what was one of his last interviews before his unexpected death yesterday (1/9) at age 65, Bob Saget chatted with Russ Rollins and his “Monsters in
the Morning” cast on January 6. Rollins says, “Bob would be a guest on our show and stay for several days. He told me we made him feel so comfortable he wanted to be a cast member. One of the sweetest people 
I’ve ever had the pleasure of meeting.” During the interview, Saget spoke – and joked – about the importance of comedy and laughter in all our lives. “You can make people laugh and it might not be their cup of tea, but you’re doing something great for people. That’s why I’m doing it. We all have the same joke, which is that laughter is the best medicine – no – it’s actually Percocet. Everybody has a version of that. Well, the other one is when they say, you know, if you could just make one person laugh, you’re a really crappy comic.” Hear the interview here.
Flag Family Media Names Bridgette Readel Farm Director. Agronomist Bridgette Readel joins Flag Family Media as farm director for its broadcast team. Readel has been an agronomist for the past two decades, serving clients and providers with crop
performance solutions. In her role with Flag Family Media, she’ll deliver on-air updates and reports on Fargo news/talk outlets WZFG, WDAY and KTGO. In addition, her reports will be heard on Scott Hennen’s statewide “What’s On Your Mind” late morning program. Readel says, “Although I graduated from college as a high school ag teacher, I now find myself teaching adults the 
nature of production agriculture and truly enjoy sharing the bright and positive message of ag in North Dakota. I am thrilled to join the team at WDAY and ‘The Flag’ and share the exciting moments and news from today’s ag landscape. There are so many positive opportunities in agriculture, and I look forward to bringing those experiences home to our listeners.” Flag Family Media president and managing partner Steve Hallstrom says, “We couldn’t imagine a better way to usher in the new year than to add a seasoned professional and gifted communicator like Bridgette. A great farm director will enable us to serve our region in this important and diverse industry. The ag sector has become a fascinating world of autonomous machinery and precision technology, and Bridgette will be a huge piece of our leading-edge ag coverage.”
Marty Bender Named Growth Consultant for ‘BOB & TOM Show.’ Radio programming pro Marty Bender is taking on a new role with the “BOB & TOM Show” in which he’ll serve as a consulting member of its affiliate services team and growth partner to the nationally syndicated program and its affiliates. Bender will serve as a
content/strategy partner to every affiliate of the program, helping them optimize and monetize the show in their local markets through creative, high-impact strategies that drive listenership and advertising dollars. Bender previously served as executive producer of the BOB & TOM Show and will also assist in creating new content for the program, with an emphasis on growing the video content side. Program chief operating officer John Kesler says, “Listeners consume more hours of content in countless ways, and now more than ever, they want to control when they consume it. 2022 is just the beginning of a huge change in how radio will evolve to meet listener demands. In addition to already being well-staffed and well-positioned for this evolution, we are thrilled to offer Marty Bender as a content and strategy partner to each and every one of our 100+ affiliates. As far as I know, no other syndicated radio show has ever made this service available to their affiliate stations.”
TALKERS News Notes. The Dallas cluster of Cumulus Media stations – including news/talk WBAP and KLIF, as well as sports talk KTCK-AM/FM “The Ticket” – raised a
grand total of $1,767,990 for DFW Metroplex charities during 2021. Cumulus Dallas supported signature community events with other groups to help raise additional millions in charitable donations. WBAP’s “Christmas is Caring Radiothon” drove over $212,000 in donations benefiting the Denton State Supported Living Center serving people with special needs, and The Ticket’s “Drop Your Pants 8” event raised $108,000 in Bob Sturm’s annual effort to raises resources for the Cornerstone Clothes Closet, which helps clothe and provide showers to the homeless…..Netflix, Audacy’s Pineapple Street Studios and Hyperobject Industries unveils “The Last Movie Ever Made: The Don’t Look Up Podcast,” a six-part oral history of the making of Don’t Look Up, Adam McKay’s Netflix disaster comedy. On the podcast, listeners will hear how the cast and crew – including Jennifer Lawrence, Leonardo DiCaprio, Meryl Streep, Rob Morgan, Cate Blanchett, Tyler Perry, Timothee Chalamet, Himesh Patel, Ariana Grande, and many more – stayed sane and safe while making a movie as the country was in chaos. The first two episodes dropped on January 7 and new episodes will drop on Fridays through February 
4…..WNYC announces that Janae Pierre is the new host of the daily news podcast “Consider This.” Jointly produced by WNYC and NPR, “Consider This” is a first-of-its-kind podcast that brings listeners a mix of the biggest local and national stories based on the listener’s location. WNYC editor-in-chief Audrey Cooper comments, “We’re thrilled to have Janae at the helm of ‘Consider This,’ the first podcast to blend local and national news stories. Throughout her career, she’s shown a unique talent for the kind of locally rooted but universally applicable reporting that makes up so much of what we do at WNYC. We’re excited to see how she and the team shape ‘Consider This’ for the future.” Pierre joins from WBHM, Birmingham, where she hosts “All Things Considered” and does general assignment reporting.
Audie Cornish Joins CNN. After 16 years with NPR, Audie Cornish is joining CNN and its new subscription streaming service CNN+. Cornish was most recently co-host of NPR’s “All Things Considered.” In her new role with CNN, she will serve as an anchor
and correspondent for CNN+. She’ll host a weekly CNN+ show and contribute to CNN+’s slate of live programming. She will also host a new podcast for CNN Audio and will appear on CNN covering national, political and breaking news. She says, “I am very excited to join CNN and the CNN+ team. There are fresh stories to be told and new ways to tell them. CNN has a dynamic system of reporters and storytelling channels. I am thrilled to be a part of it.” Cornish will be based at CNN’s Washington, DC bureau and begins her new position in February.
COVID-19, January 6, U.S.-Russia Relations, Economy/Supply Chain, Midterm Elections, NYC Apartment Fire, and Bob Saget Dies Among Top News/Talk Stories Over the Weekend. The soaring rate of COVID-19 cases in the U.S. and abroad, the Omicron variant, vaccine mandates, and school policies; the investigation into the January 6 Capitol attack; the U.S. and Russia to meet over the tense Ukraine situation; the state of the U.S. economy and the ongoing supply chain woes; the challenges Democrats face in maintaining control of Congress in this year’s midterm elections; the deadly apartment fire in the Bronx that killed at least 19; and TV star and comic Bob Saget dies unexpectedly at 65 were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Don’t do it! Whatever you do, don’t sell like a seagull.
During the course of the past year, especially during pandemic impacted inventory cycles, every kind of sales approach you can imagine was and still is in play. The most creative techniques seem to be coming from inventory challenged businesses, like real estate. The real estate sales world has spawned reality-style TV shows that are now featured on Netflix. Do we really pay to watch a show about sellers?
Monday Memo: CES, Carefully. Like most conventions a year ago, CES2021 settled for virtual. But this week, it’s game-on in Las Vegas. And there – vax’d, boosted, tested, masked, and toting the jug-handle-size bottle of hand sanitizer – is Holland Cooke. Read more here.
Pending Business: A New Year’s Lesson. Radio sales pro Steve Lapa says a holiday chat with a former associate recalled a memorable case of a radio seller who transitioned from newspapers and the switch was not smooth sailing at first. But persistence and management support saved the day. Read more here.
Ratings Takeaways from Nielsen’s December PPM Survey. Last week, Nielsen Audio released December 2021 ratings data for all 48 PPM markets. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from those markets for the period that covered November 11 to December 8. Audacy’s all-news WINS-AM was the top spoken-word station in New York, adding two-tenths for a 3.8 share (weekly, 6+ AQH share) good for the #8 rank. In Los Angeles, although it shed four-tenths, iHeartMedia’s news/talk KFI posted a 3.1 share and rose to the #7 rank. Audacy’s all-news WBBM-AM/WCFS-FM, Chicago fell out of first place to the #2 rank though it remained steady with a 5.7 share, while Nexstar Media’s crosstown news/talk WGN-AM was flat with a 3.7 share but rose to the #8 rank. Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta lost 2.7 shares, finishing with a 6.6 share and falling from #1 to #4. In Washington, Cumulus Media’s news/talk WMAL-FM added two-tenths for a 3.7 share and inched up to the #11 rank while Hubbard Radio’s all-news WTOP-FM dipped nine-tenths for a 6.8 share good for the #4 rank. Even though Bonneville’s news/talk KIRO-FM, Seattle added one-tenth, its 6.6 share was only good enough for the #2 rank. The news/talk battle in Salt Lake City flipped as iHeartMedia’s news/talk KNRS-AM/FM remained ranked #2 after slipping one-tenth to a 7.1 share while Bonneville’s crosstown KSL-AM/FM lost 1.5 shares for a 6.0 share finish causing it to fall from #1 to #5. The news/talk wars in Milwaukee showed some separation as iHeartMedia’s WISN-AM remained ranked #1, posting its second consecutive 10.3 share while Good Karma Brands‘ crosstown WTMJ-AM fell five-tenths to a 7.1 share and finished ranked #4. You can see Mike Kinosian’s complete Ratings Takeaways from all 48 PPM markets here.
Salem’s WIND-AM, Chicago Adds to News and Traffic Operations. Changes in the news and traffic departments are taking place at Salem Media Group’s Chicago news/talk WIND “AM 560 The Answer.” Long time morning news anchor Mike Scott – who has anchored newscasts on the station between 5:00 am and 12:00 noon each
weekday for the past 17 years – will join Salem as full-time news director and continue anchoring news and traffic. Scott had appeared on the station through an agreement between Salem, Total Traffic and Weather Network, and NBC News Radio. That agreement is not being renewed. Scott says, “I’m incredibly gratified to be able to continue in my role on the air with AM 
560 and Salem Media. We have some of the best listeners in all of Chicago radio and some of the best on-air talent. I look forward to providing the first look at the day’s news for our audience.” Scott will also assume anchoring duties for the Salem Podcast Network’s “Daybreak Insider Podcast,” which launched in September of 2021. Additionally, JoAnn Genette will join WIND as an afternoon news anchor through an agreement
with Remote News Service. She will anchor weekday afternoon newscasts through 6:30 pm. Also, longtime Chicago traffic reporter Jill Urchak will begin handling afternoon traffic reports for the station. Urchak has spent close to 25 years as a traffic reporter in Chicago, including at WGN-AM, WBBM-AM, WSCR-AM, and WLUP-FM, as well as WBBM-TV. Salem regional VP and WIND general manager Jeff Reisman says, “News and traffic are cornerstone elements for our format and for our radio station. Keeping Mike Scott on our team while also adding JoAnn and Jill solidifies our commitment to serve our audience. We have a team of veteran broadcasters with experience and insight that our listeners can trust.”
Zederman Named Director of Content for ‘ESPN 1000’ in Chicago. At Chicago sports talk outlet WMVP-AM “ESPN 1000,” Good Karma Brands names Danny Zederman director of content. Zederman joins the leadership team as a 15-year
veteran of “ESPN 1000.” Zederman has been serving as executive producer of the “Kap & J.Hood” show. He says, “I’m grateful to Good Karma Brands for the opportunity and am excited to work alongside ESPN 1000’s market manager Keith Williams, to lead and collaborate with our talented teammates and partners. My goal is to continue entertaining our fans, grow the ESPN Chicago brand on all platforms and add value to the community.” Williams says, “We’re excited to announce Danny Zederman as ESPN Chicago’s director of content. Danny’s strategy and vision for our team in the future will allow us to grow to serve our partners, fans and teammates.”
Jimmy Failla Featured on FOX News’ New Year’s Celebration. Pictured above in Times Square prior to Friday’s New Year’s celebration is FOX News Radio host Jimmy Failla (right). With him is FOX News Radio manager of affiliate sales & marketing Tamara Karcev (left) and KTTH, Seattle talk host Jason Rantz (center). Failla was featured as one of the FOX personalities on the “All American New Year Live from Nashville” special that aired on New Year’s Eve.
TALKERS News Notes. Over the New Year’s holiday weekend, Ric Edelman debuted his new, nationally syndicated radio program, “The Truth About Your Future with Ric
Edelman,” on 26 affiliates around the country. Edelman hosted AgeWave founder Dr. Ken Dychtwald on the program. Edelman says, “If you’re alive in 2030, you will likely live to age 100 or beyond. We need to make sure that your money lasts as long as you do, and that’s why I’m focusing on the topics that matter to investors today. The investments of the past 40 years won’t deliver the results you need in the future, so I’ll be sharing the ideas and strategies you need to achieve success in the 21st century.”…..The Independent Broadcasters Association’s board of directors elects officers for the 2022-2023 term. Ron Stone was re-elected for a second term as president and executive director of the 
IBA. Two of the other officers were also re-elected, Darrell Calton, chairman and assistant secretary and Allen Dick, VP and treasurer. Tony Renda was elected as secretary and assistant treasurer, replacing Mike Flood. Stone says, “I am pleased that the board has re-elected three of the founding officers for an additional term. I am very excited to have Tony Renda as one of our leaders in the next term. Tony has been instrumental in helping the IBA with many of the initiatives we took on in our first two years. The IBA has succeeded in its first 18 months delivering many new ways for its members to save on operational costs, create new revenues, and benefit from all the professionals in the industry that are working with us. We have said from the beginning that a large independent membership provides scale and with scale we can deliver many great things for independent broadcasters. I am looking forward to working with our management team to establish new goals for the IBA for 2022 and 2023.”
COVID-19, New Year’s Holiday, Twitter Boots MTG, January 6 Investigation, Colorado Wildfires, NASCAR ‘Let’s Go Brandon’ Issue, Betty White Dies, Antonio Brown Incident Among Top News/Talk Stories Over the Weekend. The exploding rate of COVID-19 cases in the U.S., the Omicron variant, and vaccine mandates; the New Year’s holiday, 2021 retrospectives, and predictions for 2022; Twitter permanently cancels account of Marjorie Taylor Greene; the investigation into the January 6 Capitol attack; the wildfires that devastated the Boulder, Colorado area; criticism over NASCAR for “reviewing” Brandon Brown’s crypto sponsorship and the “Let’s Go, Brandon” slogan; entertainment icon Betty White dies at 99; and Antonio Brown’s bizarre exit from the Tampa Bay Buccaneers in the middle of Sunday’s game were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — I particularly enjoy this time of year because it’s when I usually reconnect with former associates all around the country. Sellers, managers, and on-air talent from South Florida to San Francisco who share the bond of having worked through one of the most challenging years in broadcast history checked-in with me. Those calls, texts and emails always include one “wow” moment that serves as a life lesson for all of us. Here’s one in particular that can serve as a motivator for all heading into the New Year.