Industry News

Edison: Podcasting Gaining on AM/FM’s Hold on Spoken Word Listening

The most recent edition of Edison Research’s Weekly Insights presents data that indicates podcasting is continuing to close in on AM/FM’s dominance of spoken word listening in the U.S. In 2017, 66% of spoken word audio was consumed via AM/FM radio and 13% via podcasting. Seven years later, AM/FM accounts forim 43% of spoken word listening, and podcasts 36%. Keep in mind that for Edison’s purposes spoken word content includes news, sports talk and play-by-play, audiobooks, talk shows, and “personalities.” Edison states, “Podcasting’s share of spoken word will almost surely surpass that of AM/FM within a few more years. There is one more thing to note – the advantage for AM/FM is coming entirely from those age 65 and older. Among those ages 13-64, podcasting has already passed AM/FM listening by, 41% to 39%. Meanwhile, among the oldest Americans age 65+, AM/FM radio continues to dominate, with a 66%-13% advantage. Curiously, that 66%-13% difference among the oldest Americans is the exact same difference we recorded for all Americans 13+ in 2017.”

Industry News

Edison: Reaching Potential Voters with Audio Ads

According to data from Edison Research’s ongoing Share of Ear study, reaching potential voters with campaign ads should include spending on audio because “fully 84% of the voting-age public is reached by ad-supported audio daily.” Where to spend depends on which potential voters campaigns are trying toim reach. “Republicans listen to more AM/FM radio than other groups, with an index of 109 (or 9% more listening than average). The ad-supported spoken-word channels on SiriusXM are a particularly efficient place to find Republicans, with an index of 146. Meanwhile, podcasts stand out as the more efficient platform for reaching Democrats, indexing at 121. And what about those elusive Independents, who often tip an election? Both streaming music, and in particular music videos on YouTube, over-deliver for these potential voters, with indexes of 103 and 123 respectively.” Edison adds, “Regardless of the party that buyers are trying to reach with political ads, audio stands out as a superior pathway to reaching voters. Audio provides enormous audiences and often a far less cluttered political environment than other ad channels.”

Industry News

NPR and Edison Research Unveil Spoken Word Audio Report

The fifth edition of the The Spoken Word Audio Report from NPR and Edison Research was unveiled during a webinar presented yesterday (11/9). The 2023 edition concludes that spoken word audio listening time and audience size “attained record highs in the U.S.” This report places special focus on listening locations and explores spoken word audio consumption at home, at work, in-car, and other locations. Some of the key findings include: 1) Almost half (48%) — approximately 135 million people — of those in the U.S. age 13+ listen to some type of spoken word audio daily, up two percentage points (46%) from last year. Listeners in the U.S. age 13+ spend 31% of their daily audio time with spokenim word, which is a 55% increase over nine years ago (20%); 2) Spoken word listening at home has grown dramatically: 60% of the total daily audio time spent with spoken word audio is at home, 24% in the car, 13% at work, and 3% at some other location. The time spent listening to spoken word audio at home has grown to 41 daily minutes in 2023 from 27 daily minutes in 2014. Increases in at-home spoken word audio listening are seen across every hour in the listening day; 3) Spoken word listening in-car has shifted post-pandemic, but AM/FM radio remains on top: Of all the daily time spent listening to spoken word audio, time spent listening in the car has declined from 36% in 2014 to 24% in 2023. In the car, 62% of spoken word audio consumed by those in the U.S. age 13+ is to AM/FM radio content, including over the air and streams; 4) For the first time ever, the mobile device is the primary way people listen to spoken word: 39% of spoken word audio consumed daily by those age 13+ in the U.S. is on a mobile device, followed by 35% on an AM/FM radio receiver. At home, 41% of spoken word audio is consumed on a mobile device, and at work, 47% of spoken word is consumed on a mobile device. AM/FM radio receivers still dominate in-car, garnering 60% of the spoken word audio listening there; and 5) Podcasts represent a large and growing share of spoken word listening: Podcasts now represent over one-third (36%) of time spent with spoken word audio. Twenty-eight percent of time spent listening to podcasts goes to NPR/public radio. At home, 40% of spoken-word audio listening goes to podcasts. See more about the study here.

Front Page News Industry News

Tuesday, April 26, 2022

NAB2022: Don’t Blink. “As if technology hadn’t already disrupted media consumption pre-pandemic,” consultant Holland Cooke finds broadcasters gathering in Las Vegas for the first NAB Show in three years “somewhat future-shocked, yet curious and enthused.” HC’s notes from Monday sessions point to threats and opportunities in the New Normal. Read it here.

 

WWO Blog: Nielsen Data Shows Spoken-Word AM/FM Content Accounts for 36% of American Streaming. The Westwood One Audio Active Group blog post is a “comprehensive analysis of AM/FM radio streaming” based on Q4 2021 data from Edison Research’s quarterly “Share of Ear” study. Among the key conclusions from the study are: 1) The streaming shares of spoken-word AM/FM radio stations are nearly double their over-the-air shares. Spoken-word AM/FM radio station streams (news/talk, sports, talk/personality, Spanish news/talk) represent 36% of all American streaming listening, 89% greater than the over-the-air share (19%) of spoken word stations; 2) 89% of the AM/FM radio streaming audience resides in the DMA market where they stream. Marketers can purchase time on AM/FM radio station streams with the confidence that their ads will reach consumers in that local market; 3) There is wide variation in the amount of AM/FM radio stream listening that occurs in local markets. According to Nielsen’s analysis of the February 2022 Portable People Meter data, 18.4% of all AM/FM radio listening in Philadelphia occurs via the stream compared to only 3.9% of listening in Las Vegas; and 4) AM/FM radio streaming audiences are employed, upscale, and most are 35-64. The streams of AM/FM radio stations are highly desirable to advertisers. Compared to the over-the-air AM/FM radio audience in Nielsen’s 48 Portable Meter Markets, streaming audiences are 14% more likely to be employed full time, 30% more likely to have a $75K+ household income, and 11% more likely to be aged 35-64. See the complete study results here.

 

Audacy and FOX News Audio Expand Partnership. This expansion of the relationship between Audacy and FOX News Audio includes FOX News Audio’s linear talk radio streaming content migrating to AmperWave, Audacy’s cloud-based distribution and monetization platform for live and on-demand audio streams. The expanded agreement will also make Audacy the exclusive third-party ad sales representation of FOX News Audio’s streaming inventory on the audio network’s digital properties. The new agreement gives FOX streaming capabilities, sales representation, and new capabilities for live broadcasts on its streaming services. FOX News Audio will be the first of Audacy’s affiliate partners to enable “Rewind” capabilities. Audacy VP of business development Corey Podolsky says, “Audacy knows that our industry is changing with listeners consuming more audio on streams than ever before. As a strategic partner, we are excited to lean into that industry shift with FOX News Audio to deliver new capabilities via our AmperWave streaming platform. Coupled with our ability to now offer world-class hosting and ad serving capabilities, this will take our relationship to a whole new level.” FOX News audio executive director of business development and digital audio operations William Sanchez adds, “We’re thrilled to expand our partnership with Audacy and collaborate on serving the growing needs of our listeners. We look forward to improving our audience’s experience with AmperWave’s hosting technology on our platforms.”

 

TALKERS News Notes. San Antonio news/talk outlet KTSA-AM is celebrating its 100th anniversary on May 9. As part of the celebration, the Alpha Media station has produced a video that encapsulates the 300-year history of the city that you can see here…..Sports talk WBFG-FM, Parker’s Crossroads, Tennessee – in the Jackson, Tennessee market, is now owned and operated by Dan Reaves, who acquired the station from Lexington Broadcasting. The Jackson Sun reports that the change of ownership became official on April 1. Reaves is a well-known radio personality in the region and is hosting the morning drive show. George B. hosts the afternoon drive daypart and ESPN Radio content airs the rest of the day. The station will remain an affiliate for the Tennessee Volunteer Sports Network and the Memphis Grizzlies broadcasts…..SiriusXM and I Am Athlete, the media network founded by former NFL All-Pro receiver Brandon Marshall, announce a new, expansive content deal that includes a live nightly radio show and other projects. I Am Athlete and SiriusXM will produce a new show called “I Am Athlete Tonight” that will air live from 7:00 pm to 9:00 pm ET hosted by former NFL defensive end Leger Douzable and include a case of rotating co-hosts including Marshall, former NFL players LeSean McCoy, Brandon Flowers and Adam “Pacman” Jones, former NBA player Antoine Walker, former WNBA player Chantel Tremitiere and journalist Omar Kelly.

 

Musk to Acquire Twitter, Russia-Ukraine War, COVID-19, January 6 Investigation, Financial Markets/Inflation, Midterms/Trump & the GOP, and Immigration Issues Among Top News/Talk Stories Yesterday (4/25). After more than a week of attempts, Elon Musk’s $54.20 per share acquisition of Twitter has been accepted prompting questions about what the new Twitter will look like; Russia’s ongoing invasion of Ukraine, its effects on the global economy, and Vladimir Putin’s other European targets; the battle over mask mandates, the dominant BA.2 variant’s spread across the U.S., and the harsh lockdowns in China; the revelations of Republican politicians’ communications before and during the January 6 Capitol attack; concerns about bearish activity on the world’s financial markets and the effects of high gas and food prices on American families; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; and Texas Governor Greg Abbott’s transportation of migrants to Washington, DC and U.S. immigration policy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

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Monday, January 31, 2022

Monday Memo: Talk Radio 101 – LISTEN. “Streaming has music radio on its heels, because,” in consultant Holland Cooke’s view, “The Sentence Never Spoken is ‘Alexa, please play six commercials.’” Yet Cooke warns that “talkers should avoid taking false comfort that we’re less vulnerable to digital competitors, because people are using social media to talk to each other without us.” In this week’s column, HC details techniques to engage callers. Read it here.

 

Pending Business: It’s a Matter of Trust. Radio sales pro Steve Lapa says that it’s not unusual for news/talk radio sellers to unwittingly overlook the importance of the trust and credibility that their station’s hosts have engendered with their listeners. Too often, this important quality that’s not easy to match is left out of proposals for one reason or another. Read his column here.

Adriana Rizzo Named SVP of Consumer Marketing for Audacy. Marketing pro Adriana Rizzo joins Audacy as SVP of consumer marketing, effective January 31. In this role, Rizzo will lead the company’s audience growth initiatives across brand strategy, creative, messaging, media planning and attribution, while also managing the company’s Alchemy function, focused on the strategic integration of exclusive content and programming to Audacy’s over 200 million listeners. Audacy chief marketing officer Paul Suchman says, “We’re thrilled to have Adriana join our growing team. Her hire underscores our commitment to world-class marketing and our vision to become the audio platform of choice for consumers. The timing of Adriana’s hire is well aligned with our deep investments in technology and our future-proofed digital platform. Adriana will be a key partner to our business lines and to our marketing leads across broadcast, digital, sports betting and podcasting.” Rizzo was most recently with Discovery and launched streaming service Discovery+. She’s also served with ESPN. She comments, “I’m very excited to be joining Audacy at such an important and strategic time for the company and the industry. I look forward to working closely with this talented team and helping Audacy achieve new heights.”

After YouTube Snub, Heidi Harris Launches Vimeo Show. Twenty-four-year veteran Las Vegas-based radio talk show host Heidi Harris, currently heard at “97.1 FM Talk St. Louis” (KFTK-FM), is another conservative commentator recently banned from YouTube because of political content that the mega-platform says doesn’t meet its standards. In response, she has launched a new channel on Vimeo which will feature her daily “Headlines with Heidi” program. TALKERS founder Michael Harrison served as her first guest. Harris and Harrison discussed the current Big Tech censorship controversy as well as a number of “behind-the-scenes” talk media issues. To see the program, please click here.

2022 iHeartRadio Podcast Awards Take Place Virtually on Thursday. A number of celebrities will make guest appearances on this Thursday’s 2022 iHeartRadio Podcast Awards. The program was originally to take place live at the iHeartRadio Theater in Los Angeles but will now happen virtually at 9:00 pm ET on February 3 streaming on iHeartRadio’s YouTube channel and Facebook page as well as broadcast across select iHeartMedia radio stations nationwide. iHeartMedia says stars appearing include: Jason Bateman, Sean Hayes and Will Arnett, Martha Stewart, Matt Rogers and Bowen Yang, Paris Hilton, Shonda Rhimes, Will Ferrell, Wilmer Valderrama, and many more. While winners from most categories will be decided by a panel of industry leaders and creatives, the Podcast of the Year award is decided by social voting on Twitter. The nominees for Podcast of the Year are: “Code Switch,” “Conan O’Brien Needs a Friend,” “Crime Junkie,” “Louder Than a Riot,” “Office Ladies,” “SmartLess,” “Stuff You Should Know,” “The Daily,” “The Midnight Miracle” and “You’re Wrong About.”

Round Four of Holiday PPM Ratings Released. The fourth and final round of ratings data from Nielsen Audio’s Holiday PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s Holiday 2021 sweep covered December 9 – January 5. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Due to holiday listening habits influenced by Christmas music, spoken-word stations often lose share during this period, but not all stations saw losses this time around. In Indianapolis, Emmis Communications’ news/talk WIBC-FM adds seven-tenths for an 8.8 share (weekly, 6+ AQH share) but remains ranked #3 in the market. Cumulus Media’s WWTN-FM, Nashville “SuperTalk 99.7” is up eight-tenths for a 6.1 share finish and climbs from the #8 rank to #3. In Providence, Cumulus Media news/talk WPRO-AM/WEAN-FM rises nine-tenths to a 6.7 share but is still ranked #5 in the market. iHeartMedia’s WJNO, West Palm Beach adds a half share for a 2.3 share finish good for the #11 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three rounds) here.

Ukraine Tensions/Sanctions, COVID-19, U.S.-China Relations/Olympics, Midterm Elections/Trump & the GOP, Spotify’s COVID Issue, Supreme Court Opening, North Korea Missile Test, and NFL Playoffs Among Top News/Talk Stories over the Weekend. Russia’s military build-up at the Ukraine border and the West’s threatened sanctions if Russia invades; the rate of COVID-19 cases in the U.S. and abroad, and mask & vaccine mandates; the Biden Administration’s relations with China and the Beijing Winter Olympics; the battle for control of Congress in the November midterm elections and Donald Trump’s influence on the GOP; Spotify deals with artists pulling their music in response to what they term medical misinformation being spread on the “Joe Rogan Experience”; the controversy over President Joe Biden’s promise to nominate a Black woman to fill retiring Justice Stephen Breyer’s Supreme Court seat; North Korea tests a new missile causing concern over its military ambitions; and the Cincinnati Bengals will face the Los Angeles Rams in the Super Bowl after Sunday’s games were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.