Tag: special programming

Industry News

KYW-AM/FM Philadelphia Announces Diamond Anniversary Special Programming

By TALKERS | by TALKERS

Audacy all-news outlet KYW Newsradio (103.9 FM and 1060 AM) in Philadelphia celebrating 60 years of service to the region with a monthly series of special programming and initiatives throughout 2025. In addition to 60th anniversary imaging, on-air liners and fresh studio signage, listeners will be able to sendimg “love notes” via the Audacy app’s voicemail feature beginning next month. In March, KYW Newsradio will feature “60 Voices” from the Philadelphia area, with quotes from local community organizers, business leaders, celebrities and hometown heroes, sharing why they love living in the Delaware Valley. Audacy SVP and market manager David Yadgaroff says, “Local radio is vital more than ever, and it’s a privilege to work at a media outlet so connected to this region. For generations, Philadelphians have turned to KYW for everything from breaking traffic updates to complex international headlines. When I walked in the door as an account executive in 1992, I was so excited to work at KYW Newsradio. That sense of pride has only grown and intensified. I’m in awe of our team and their impact on the community, and we’re excited to dedicate this year to those who have devoted their lives to reporting the facts.”

Industry Views

Pending Business: Package for Profit

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

Is it just me, or has packaging become a lost art?

What was once a go-to revenue builder, has become a function of muscle memory and is presented with the enthusiasm of watching paint dry. Am I getting at least a “maybe?” If so, and you feel like the packaging treadmill is going to wearing you down, let’s regroup. For the manager and ultimately the seller, every package must answer four basic questions:

  • That is the (revenue) goal?
  • What is the timeline?
  • What is the unique factor?
  • If it fails to sell, do we drop it or revise?

Now let’s review the 10 basic packages:

  • New Business. You should have a simple new business package available each quarter that can either be sold as is or serve as a start point.
  • Event Tie-In. Like the title says, this package will help your advertiser benefit from an event your station is tied into or sponsoring.
  • New On-Air Talent. This is where you show the value-based opportunity to work with a new talent in your lineup.
  • Special Programming. Every radio format will run a special program of some kind during the year. From election coverage and exclusive interviews to countdowns, just package and sell.
  • Slow Season. Is there a special package offered on a limited basis to help power through when business hits a red light?
  • Sports. Needs no definition, just a little updated creative thinking.
  • Calendar Holidays. This is the gift that never stops giving. Mother’s Day, Christmas, Valentine’s Day, Thanksgiving, come every year. What’s new in your package?
  • Base Programming. News, Traffic, Weather, if your radio station offers the basic service elements, talk to your programming people for new packaging ideas.
  • Emergency Programming. With direct coordination of programming, emergency programming offering special weather, disaster or other community-oriented programming can always open a new door. Remember this type of programming is always a spotlight for radio’s immediacy.
  • Bundling your digital and social media assets can help move the needle with local advertisers. I’m not advocating a giveaway, just suggesting competitive thinking in the fast moving, high growth digital advertising universe.

Back to where we started. This is the simple takeaway: Packaging is the art and science of selling with a value component that easily answers the question, “Why buy now?”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com