Tag: smart speakers

Industry Views

Pending Business: In Car

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imWhat happened to us? Unless we move quickly, the radio business stands to lose the final frontier: in-car listening.

The numbers tell a riveting story.

The good news is 92% of Americans listen to the radio every week.

The bad news, according to Edison Research, is only 68% of homes have a radio. All of us who were trained on the 90%-plus penetration of in-home radios are officially out of touch. The in-home radio listening experience is fading fast and there is no trend in sight to reverse it. Smart speakers aside, that bedside clock radio that helped millions wake up every morning is a silent reminder of days past. That 90%-plus penetration number will soon be the domain of Smart TV as 91% of homes have internet. That’s more homes than have radios.

The good news is 73% of drivers listen to the radio in the car.

Nearly three out of every four drivers tune in. The bad news is emerging retail media will soon be the final purchase influencer, online and on location. By 2025 more ad dollars (nearly $47 billion) are projected to be invested in retail media than TV. If you are still pitching, “in-car radio is the last purchase influence before the shopper steps into the store,” you are joining the growing group of outdated radio sellers. Let’s stop the head-in-the-sand approach and review what will have better sales power in the current landscape.

1. In-car listening is typically a shared attention experience. Adjust your commercials to work in the in-car environment. Simplify the messaging, repeat critical sales points, make the call to action easy to understand and implement.

2. Frequency sells. Forever the foundation of solid radio sales, repetition works, and compelling messaging can be commuter friendly.

3. Do your homework. If your community relies on several major industries, learn how the new remote workforce impacts in car listening. Different commute patterns may be in play. Know your marketplace before you suggest a schedule.

4. Seasonal trends. Summer is here. What changes are impacting your market?

Is there a go-to resource for advertiser info on your station website?

Some things will never change:

1. Auto is typically the #1 ad category. One of the best places to start the sales cycle of buying or leasing a new car is in the car of that money draining repair clunker and radio is right there!

2. Three out of four commuters drive alone and when you have someone one-on-one messaging will be heard.

3. In-car radio listening still is and always will be that uniquely personal experience.

Finally, owners and top-level management must learn to help sellers adjust to ever changing world of how to work with radio advertisers to meet the consumer where they are today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: The Local Radio Advantage

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imIf you’re a news/talk station, don’t assume that you own “news radio” in your market. Imaging is important, but it merely talks-the-talk. You walk-the-walk with local news copy that delivers what solid commercial copy does: benefits. Just doing local news makes you special. But do listeners simply hear a station voice… reading something? Are you merely… accurate? Or do you deliver “take-home pay,” unwrapping the story to tell the listener something useful?

In many homes, there are now fewer radios than smart speakers. And nobody has ever said: “Alexa, please play six commercials.” But she can play millions of songs. So do streams and YouTube.

What can make a music station different from all those other audio choices is the way you help folks cope, how relevant and empathetic you are, how you sound like you have-their-back as day-to-day news has them wondering “What NEXT?”

And boosting tune-in exposes your advertisers better. So, Time Spent Listening is still the ballgame. Specifically, you need to add occasions of tune-in, and this week’s column begins a three-part series of news copy coaching tips that can help bring listeners back more often.

im

Simply rewriting source material can make a huge difference. Press releases torture the ear. They’re formal, and prone to jargon and spin (especially from politicians). When they’re from the police, they’re written in cop-speak. And most press releases are written inside-out, emphasizing a process, rather than the consequence to listeners.

Process example: “At Thursday’s work session of the Springfield City Council, a decision was made to move forward with Community Days this year. The annual Community Days celebration is scheduled for June 16 and 17th. Council members made sure the Community Days funds will be handled by an independent accountant. Councilwoman Sharon Grant said…”

Re-write to lead with consequence: “The annual Springfield Community Days celebration will be June 16th and 17th. After last year’s controversy, Council members made sure the Community Days funds will be handled by an independent accountant. At Thursday’s session, Councilwoman Sharon Grant said…”

That simple tweak is well-worth the minimal effort. Listeners are mentally busy. Remove “Styrofoam words.”  Example: “State Police say they are investigating a possible case of child endangerment after a seven-month-old child was treated for severe injuries.”

Simply delete “say they.”

Next week: Ripped from the headlines… 

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Pending Business: We Are Growing

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imSurvey says nearly half of all Americans over 13, nearly 135 million, listen to spoken word formats. The growth curve boasts an eye opening 52% jump in time spent listening at home.

Please keep in mind we are listening in 2023 via different platforms including AM/FM radio, smartphones, computer streaming, smart speakers, and smart TV. Podcasting is a major driver of this growth curve, almost tripling its share of total audio consumption. And the closer is traditional AM/FM radio is still the morning drive, in-car winner controlling 62% of listening, despite the auto industry’s attempt to shun the king of spoken word distribution – AM radio.

Audio marketers, please pound the drum a little louder when you pitch this growth story. I still haven’t seen this new validation pushed aggressively on X (formerly Twitter) among the Taylor Swift running to hug Travis Kelsey posts, have you? Anything on Instagram? Facebook? YouTube? Rumble? Are we reframing a modern version of that 1600s philosophical “if a tree falls in the forest…?”

All sellers need to take a minute to digest, discuss and integrate the findings in the Edison/NPR Spoken Word Audio report and start the drumbeat of growth, impact, engagement and influence. How else will we pushback on the taken-for-granted, same old-same old, spoken word presentation. Freshen up that media kit! Growth is an important sales point to make in any presentation and audio sellers need to keep pointing to that growth curve as competitors lean in on their own story lines.

Let’s get down to how best to answer W.I.F.A (what’s in it for advertisers) on your next presentation.

1) New. One of the most powerful words in sales and marketing. New information can drive new decisions. Let the numbers help make your point as you shape your presentation.

2) The Trend is Your Friend. Every business owner, entrepreneur, investor and CEO always want to be informed and in front of growth trends. You now have the opportunity in front of you.

3) Keep it Simple. Keep your information simple and easy to understand. Many influential newsletters use the simple technique of a bold number followed by a fast fact story line. If it works for the big boys, the technique should work for you.

4) Managers. Bring good news to your sales and marketing teams. Sellers, bring good news to your advertisers. The survey says we are growing, and positive growth is an important part of any business.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Nielsen to Market Edison Research Studies to Ad Agencies

By TALKERS | by TALKERS

Nielsen says that it will begin marketing Edison Research’s Share of Ear and Edison Podcast Metrics services to advertising agencies. Nielsen says, “Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, smart speakers and other sources of audio content… Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.” Jon Kaiser is head of Nielsen’s agency and advertiser-direct businesses and he says, “The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together. Edison’s insights are best-in-class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”

Front Page News Industry News

Monday, June 20, 2022

By Editor | by Editor

Monday Memo: Summertime, Summertime, Sum-Sum-Summertime. Although the season officially begins tomorrow, consultant Holland Cooke says. “People are already there emotionally.” And in this week’s column, HC suggests how stations can relate to listeners’ inflation-hampered circumstances. Read his column here.

 

Pending Business: Digital Audio Keeps Growing. Radio sales pro Steve Lapa writes in today’s column that recent data indicates listening to digital audio – especially via smart speakers – continues to grow and that leaves opportunity for the audio seller. “No matter how your digital platforms are packaged, the concept of ‘influencer’ is alive and well when a listener accesses that feed. And every listener who accesses that smart speaker audio feed adds impressions to your talent’s content.” Read more here.

 

Talk Radio Revenue Addressed at TALKERS 2022 Convention. The recent TALKERS 2022 convention held on Friday, June 10 at Hofstra University on Long Island examined a number of issues facing talk media professionals, including selling spoken-word programming. Pictured above are four of the sales pros who appeared on the “Generating Talk Radio Revenue in a Noisy Digital World” panel, moderated by RAB president/CEO Erica Farber (inset). They are (from l-r): Christine Travaglini, president, Katz Radio Group, New York/RAB; Julie Talbott, president, Premiere Networks; Chad Lopez, president, Red Apple Media; and Erik Hellum, COO, Townsquare Media, New York/RAB. Beginning tomorrow (6/21), TALKERS magazine will begin posting videos of the numerous convention sessions, one per day.

 

Talk Host Meets Senator. Pictured above is KNTH-AM, Houston “AM 1070 The Answer” morning host Sam Malone (right) having an animated discussion with U.S. Senator Ted Cruz R-TX (left) on the floor of the annual Texas State Republican Convention. Malone and Cruz sparred over the U.S. Supreme Court’s pending ruling on Roe v Wade that many expect to be handed down this week.

 

Urban One to Pay $25 Million for Emmis’ Indy Stations. According to the SEC filing by Urban One on Friday (6/17), the price that it is paying for Emmis Communications’ Indianapolis radio stations adult contemporary WYXB-FM, country WLHK-FM, news/talk WIBC-FM, translators W228CX and W298BB “The Fan 93.5FM and 107.5FM,” and Network Indiana is $25 million. The two companies announced the deal earlier in the week. As noted then, this move leaves Emmis effectively out of the radio business. It owns the licenses to WEPN-FM and WLIB-AM in New York but leases them. Emmis continues to operate with a focus on its sales and marketing businesses.

 

Cromwell Media Officially Launches ‘94.9 The Fan’ in Nashville. Emanating from Cromwell Media’s WBUZ-HD3 and translator W235BW, “94.9 The Fan” becomes Nashville’s newest sports talk radio station. Programming includes “The Dan Patrick Show” and “The Herd with Colin Cowherd” as well as “OutKick 360” with Chad Withrow, Jonathan Hutton and Paul Kuharsky, and sports betting content from VSiN, The Sports Betting Network. Cromwell Vp/market manager Dennis Gwiazdon says, “The type of exciting sports content offered on ‘94.9 The Fan’ is not only unique by design, it’s the perfect complement to the live and local sports talk programming offered on sister station ‘ESPN 102.5 The Game.’ We now offer a ‘one-stop shop’ for all types of sports fans and sports bettors who want only the best local and national sports talk along with live sports broadcasts that include the Nashville Predators, the Nashville Sounds, MTSU football and men’s basketball, NASCAR, the Music City Grand Prix and much more.”

 

‘Chicks On The Right’ Redouble Efforts to ‘Give Conservatism a Makeover.’ Talk media entrepreneurs Miriam Weaver and Amy Jo Clark – hosts of the Radio America syndicated podcast “Chicks On The Right” – are embarking on a makeover of their own, launching a new website (and subsequent newsletter), hiring an all-female staff, and committing to a national tour of events to meet their growing fanbase across the country. Radio America says, “This relaunch campaign comes in response to the Chicks’ exploding popularity and record engagement from fans. Their website boasts as many as 2 million views a month and they earn more than 3 million impressions per month on their popular daily program. Weaver says, “Amy Jo and I started ‘Chicks On The Right’ as a fun side project. We were two working women who felt like our views weren’t represented in national discourse and decided to speak up. We never imagined that more than a decade later, we would quit our jobs to commit to ‘Chicks On The Right’ full time due to the overwhelming support we’ve received from women (and men) across the country, especially this year.”

 

Station Owner Shawn Knight Dies in Paragliding Accident. The details are few at this time, but Edhat Santa Barbara is reporting that Knight Broadcasting owner Shawn Knight died on June 15 in a paragliding accident. Knight’s company operates three Southern California radio stations, including: news/talk KUHL, Santa Maria; country KRAZ-FM, Santa Ynez; and AC KSYV-FM, Solvang.

 

The Economy, Midterms/Trump & the GOP, January 6 Hearings, Juneteenth Holiday, End of SCOTUS Term, Russia-Ukraine War, COVID-19, and Columbia Elects Leftist Among Top News/Talk Stories Over the Weekend. The high price of gas & food, the sinking Dow & NASDAQ, and concerns about a recession; the primary races for the November midterms and Donald Trump’s influence over the GOP; the aftermath of the January 6 Committee hearings; today’s Juneteenth holiday recognizing the end of slavery in the U.S.; the U.S. Supreme Court prepares to close its term and the overturning of Roe v Wade is expected; the ongoing Russian invasion of Ukraine; the still-present COVID-19 virus and concerns about new subvariants; and Columbia elects leftist Gustavo Petro president were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Sales

Pending Business: Digital Audio Keeps Growing

By Editor | by Editor

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Seems there was a research release rally last week. Did you show up?

Probably not. Based on my sample base, most sellers were heads down doing what they like to do best. How about your manager? Did the boss bring something new to the tool kit? Sorry, bosses out there. If not, no worries. Read on as we scan my yellow highlighter for the quick notes.

(more…)

Front Page News Industry News

Thursday, March 17, 2022

By Editor | by Editor

‘Free Talk Live’ Co-Host Ian Freeman is This Week’s Guest on Harrison Podcast. A self-described “activist for liberty” for the past two decades, Ian Freeman co-hosts (with Mark Edge) the independently syndicated radio show “Free Talk Live.” The program emanates from Keene, New Hampshire and airs seven nights a week between 7:00 pm – 10:00 pm ET. In addition to the two co-hosts, the show presents a rotating panel of regular personalities – such as one individual whose legal name is Nobody – described as ministers of the Shire Free Church (the show’s parent organization) and features various voices from New Hampshire’s liberty activist community. It has guests and takes callers from across the nation. Although still on the air regularly, Freeman is currently under federal arrest on a wide array of charges ranging from money laundering to wire fraud. He maintains his innocence and claims the FBI and other government agencies are on the mission of shutting him up after years of dealing with the nuisance of the show’s activism and controversial information. Freeman will begin his trial later this year. Stand by for a fascinating conversation about the First Amendment, freedom of speech, liberty, civil disobedience, and the role and impact of cryptocurrency in our modern society – the connection to which a number of Freeman’s legal troubles are related. To listen to the podcast in its entirety, please click here.

 

Weber Named Interim Broadcast Managing Editor for WBBM, Chicago. According to a report from Chicago media writer Robert Feder, Zac Weber is being promoted from his morning editor position to interim broadcast managing editor at Audacy’s all-news WBBM-AM/WCFS-FM, Chicago. This move comes three months after Julie Mann left the managing editor post at the station to take the public information officer role with Kane County, Illinois. WBBM Newsradio brand manager Ron Gleason says in a memo to staff, “Zac has done a tremendous job as morning editor, and there’s no question his skills of scouring the world for the latest news early each morning will pay off for all of us.”

 

Micah Goldberg Rises to SVP and Market Manager for Audacy Denver. Sales and management pro Micah Goldberg is promoted to SVP and market manager for Audacy’s Denver station group that includes sports talk KAMP-AM “The Bet 1430AM,” comedy KQKS-HD2 and three music brands. Goldberg – who was most recently director of sales for the cluster – takes over for John Fullam who had been serving as interim market manager since July 2021 and returns to his executive coaching business. Goldberg says, “Team Audacy is second to none. The pride I feel being able to continue contributing and leading a team I have such respect for is nearly indescribable. Following in John Fullam’s footsteps is no easy task, but I know Audacy Denver will continue to make him proud. Thanks to Audacy, Doug [Abernethy] and Susan [Larkin] for all the support and for this amazing opportunity.”

 

Edison: 39% of Americans 12+ Have No Radio in the Home. Calling it “radio’s hardware problem,” Edison Research says that data from its soon-to-be-released The Infinite Dial 2022 report indicates that over the last two years, the number of Americans 12+ who report not having a radio in their home has risen almost 10% with 39% reporting no radio in the home. Just 14 years ago that figure was 4%. Edison Research president Larry Rosin says, “Of course, nearly all cars have AM/FM radios easily available, and people can listen to the content of radio stations on their phones or smart speakers. However, the elimination of the standard, single-use radio from so many households makes the challenge that much harder in the location that most people spend the most hours.” Many consider the smart speaker to be the new in-home radio. Edison says it will present smart speaker adoption data when it reveals The Infinite Dial 2022 at Podcast Movement Evolutions on March 23.

 

 

House Speaker Nancy Pelosi Thanks Joe Madison for Help with Antilynching Act. Pictured above at yesterday’s bill enrollment photo opportunity for H.R. 55, the Emmett Till Antilynching Act, which specifies lynching as a hate crime act, are House Speaker Nancy Pelosi (third from right) and SiriusXM talk personality Joe Madison (far right). Speaker Pelosi thanked Madison for his efforts is raising awareness of the bill. Also pictured are: Chair Bennie Thompson, House Committee on Homeland Security (far left); Chair Joyce Beatty, Congressional Black Caucus (second from left); Congressman Bobby Rush (D-IL) (third from left); and House Majority Leader Steny Hoyer (second from right).

 

WJR, Detroit Named Station of the Year by MAB. News/talk WJR-AM, Detroit was named Station of the Year by the Michigan Association of Broadcasters as part of its 2021 Broadcast Excellence Awards. This is the fifth time in six years that the Cumulus Media station has been recognized as the Station of the Year. In addition, WJR was selected for 17 “Excellence” awards, and 7 “Merit” awards. Cumulus Detroit VP and market manager Steve Finateri says, “Winning so many awards reflects the depth of talent on this all-star team. Winning Station of the Year is especially gratifying, as WJR celebrates our 100th Anniversary this year! We thank the MAB for this wonderful recognition.”

 

TALKERS News Notes. The nationally syndicated “Erick Erickson Show” is being added to the program schedule at Mid-West Family Broadcasting’s news/talk WMAY-AM/FM, Springfield, Illinois. Erickson launched the 12:00 noon to 3:00 pm ET program nationally in May of 2021. The show is based at Cox Media Group’s news/talk “95.5 WSB” in Atlanta. Erickson says, “We’re excited to be joining the lineup at WMAY in Springfield and look forward to many great things to come in 2022.”…..iHeartMedia, Inc. announces that it has named Sam Englebardt, general partner of Galaxy Interactive, to its board of directors.  Galaxy Interactive is a venture capital franchise focused on companies operating at the intersection of content, finance and technology, with a particular emphasis on video game studios, NFTs, social platforms and financial marketplaces. Englebardt is also co-founder and partner at Galaxy Digital, a technology-driven financial services and investment management firm that provides institutions and clients with a full suite of financial solutions spanning the digital assets ecosystem. iHeartMedia chairman and CEO Bob Pittman says, “Sam’s expertise and deep understanding of web3, exponential technologies and the potential of emerging consumer tech platforms like NFTs, tokens and shared virtual experiences, combined with his background in media and entertainment, will be uniquely valuable to us as we extend iHeart’s presence into web3 and the metaverse.”…..Audacy Pittsburgh raises funds to provide over 600,000 meals for people in need through Greater Pittsburgh Community Food Bank. The “Giant Eagle Feed the Need Radiothon” aired on February 25 on KDKA “News Radio 100.1 FM and 1020 AM,” KDKA-FM “93.7 The Fan” and its two music-formatted sister stations. Audacy Pittsburgh SVP and market manager Michael Spacciapolli says, “Pittsburghers help their neighbors in times of need. Our community is at the core of everything we do at Audacy Pittsburgh. The results of the ‘Feed the Need Radiothon’ are a good showcase of radio’s power in our region. We are so grateful to everyone who contributed to make this another successful year.”

 

 

Broadcasters Foundation of America Announces New Board Members and Officers. The Broadcasters Foundation of America elects Curtis LeGeyt, president and CEO for the National Association of Broadcasters, Dennis Lyle, president and CEO for the Illinois Broadcasters Association and the Illinois Broadcasters Foundation, and Chad Matthews, president of ABC Owned Stations, to its board. In addition, it names Heather Cohen, EVP of The Weiss Agency, and Judy Quaranta, a highly accomplished executive in the world of finance, as officers. Quaranta will also fill the role of vice president of finance for the BFoA. Chairman Scott Herman says, “We’re delighted to announce these esteemed individuals — Curtis, Dennis, and Chad – as members of our board. Their support of the Foundation’s charitable mission and their leadership in the broadcast industry is commendable. Heather and Judy are accomplished professionals in their individual fields, and as officers of the Broadcasters Foundation, they will help us advance our cause of helping our colleagues who are in great need.”

 

Russia-Ukraine War, Gas Prices/Inflation, Fed Rate Hike, COVID-19, Midterms/Trump & the GOP, Daylight Saving Time Bill, and Cuomo Sues CNN Among Top News/Talk Stories Yesterday (3/16). The Russian invasion of Ukraine, Volodymyr Zelensky’s appeal to the U.S. Congress, and China’s role in Russia’s gambit; the high price of gas at the pumps and the high cost of consumer retail goods; the Fed approves a quarter-percent interest rate hike; concerns about the Ba.2 Omicron variant and the rolling back of mask mandates in the U.S.; the battle for control of Congress in the November midterm elections and Donald Trump’s influence over the GOP; the debate over the Senate-approved bill that would make Daylight Saving Time permanent; and Chris Cuomo sues CNN for $125 million claiming he was unlawfully fired were some of the most-talked-about stories on news/talk radio yesterday, according to research from TALKERS magazine.