WSB Care-a-Thon Raises More than $2 Million
Cox Media Group’s WSB-AM/WSBB-FM, Atlanta hosted the 24th annual 95.5 WSB Care-a-Thon on July 25 and 26, raising $2,037,439 for the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta. During the two-day radio broadcast WSB hosts Scott Slade, Clark Howard, Mark Arum, Erick Erickson, Eric Von Haessler and Shelley Wynter were joined on-air by patients and families as they shared their stories of resilience, loss and hope. Adding a unique perspective to the broadcast was 95.5 WSB’s newest and youngest host, 15-year-old cancer survivor Lex Stolle, who spoke as both a Children’s patient and a teenager.
annual “95.5 WSB Care- a-Thon” to benefit the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta, raising $1.9 million. Throughout the two-day radio broadcast WSB hosts Scott Slade, Clark Howard, Mark Arum, Erick Erickson, Eric Von Haessler and Shelley Wynter were joined on-air by patients and families as they shared their stories of resilience, loss and hope.
was stepping back from his duties, that allowed the station to use internal research to consider the best options to tweak its programming. That resulted in the station naming longtime station reporter and anchor Chris Chandler the new morning host, swapping late morning and afternoon hosts Mark Arum and Eric Von Haessler, and making Shelley Wynter solo host in evenings and giving his former co-host MalaniKai Massey her own Saturday night program. Charles says, “I feel very comfortable that we’ve got the right people in the right slots. We are set to grow our success.” 
the same time, the station moves host Mark Arum (center) from afternoon drive to the 9:00 am to 12:00 noon daypart and “The Von Haessler Doctrine” hosted by Eric Von Haessler (right) shifts to the 4:00 pm to 7:00 pm slot. Station director of branding and programming Ken Charles comments, “‘95.5 WSB’ has such a deep roster of talent, and I’m excited to promote Chris to this new role. As part of the process, we took the time to examine the entire station lineup. Additionally, we asked our audience what they expected from WSB. These changes reflect those expectations and leverage our local stars to position the station for the future.” About his new role, Chander says, “It is the honor of a career to step into one of the great heritage radio news programs in the country. Scott Slade can’t be replaced, but I’m committed to maintaining the integrity, consistency, and fairness he brought ‘Atlanta’s Morning News’ over his legendary run.”
preoccupied with the next time the alarm will go off!” CMG Atlanta VP and market manager Jaleigh Long comments, “There is no one else like Scott Slade. His credibility, professionalism, and passion for delivering the best for listeners is unmatched. I’m excited for what the future holds as we take these next steps with Scott, our audience and our clients.” Slade joined WSB in 1984 as the overnight music host. He was one of the “founding fathers” of “Atlanta’s Morning News” in 1991. Slade initiated the “WSB Radio Care-a-Thon” in 2000, benefiting the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta. The annual event has raised more than $30 million to fight children’s cancer and blood disorders. WSB director of branding and programming Ken Charles says, “The ‘S’ in WSB stands for Scott. His dedication to the show and station, and his commitment to excellence, are unparalleled. He is truly the GOAT of morning radio!”