Industry News

TALKERS to Serve as Presenting Sponsor of IBSNYC 2025 Conference and Co-locate Innovative “GENERATIONS 2025” at March Event

TALKERS publisher Michael Harrison has announced (1/22) the launch of a new and innovative industry conference – “GENERATIONS 2025” – that will be co-located at the forthcoming Intercollegiate Broadcasting System (IBS) national convention – IBSNYC 2025 – set for Friday and Saturday March 7-8 at the Sheraton New York Times Square Hotel. The four-hour TALKERS event will take place between 12:30 pm and 4:30img pm on Saturday, March 8 in the heart of the iconic IBS gathering. It will feature an array of six sessions with 16+ luminary industry speakers (to be named shortly) including a keynote address, fireside chat, and four panel discussions that will tackle such topics as “Launching and Managing a Career in a Changing Media Industry,” “Old School, New School, Next School: Learning from Each Other,” “Radio’s Place in a Digital World,” “Finding and Delivering Truth in an Age of Misinformation,” and much more.  TALKERS will also serve as the Presenting Sponsor of the entire IBSNYC 2025 event.

In making the announcement Harrison states, “If this great institution of radio is to survive, let alone thrive in the brave new world ahead, it must meet the challenge of connecting with young broadcasters and listeners… and it needs to do it without hesitation. 2025 will be a pivotal year for radio of all formats – especially our bailiwick of talk radio and talk media – on air and online. There is no radio arena featuring such a massive concentration of young broadcasters and listeners alike as that found in the nation’s college radio community.” Harrison adds, “TALKERS is proud to also serve as the IBS convention’s official 2025 Presenting Sponsor as a show of support and recognition of the organization’s great work and importance. We will live up to the theme of this debut event: ‘Old School, New School, Next School: Learning from Each Other.’ That will be a major take away – as well as the suggestion that the time has come for all broadcasters to begin thinking like entrepreneurs!”

The TALKERS “GENERATIONS 2025” segment of the larger IBS conference will be open to all IBSNYC 2025 registrants who will receive the benefits of its notably reasonable rates to attend the conference and reserve rooms at the hotel. But it is important to move quickly on this while the discounts are still available. For up-to-date information, please click HERE.

For further information about “GENERATIONS 2025” including sponsorship opportunities, please call 413-565-5413 or email info@talkers.com.

Industry Views

Stop Throwing Away Weekends

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

Every radio sales presentation should start with one powerful number. This number – often found under the Sphinx – will dazzle any buyer, but is rarely revealed. The number is Homes Using Radio (HUR). Once upon a time it was part of the conversation. HUR shows how many people are using radio at any given time, a total number.

Studying hour-by-hour HUR reveals the most surprising fact: Saturday 10:00 am – 3:00 pm is the second-most, listening-to-radio daypart after Monday – Friday morning drive. If a station suffers in total weekly audience, the first culprit is often squandering Saturday 10-3!

John Catisimatidis, owner of WABC, New York has taken the station from the depths of despair and turned it into a strong contender. His first act as owner was to dump the paid-for weekend programming and replace it with live, local shows. You could trace the ratings jump on WABC to the moment he placed live shows on Saturday midday.

Bart Walsh, a very successful Washington, DC general manager taught me the secret of Saturday midday. He explained that if Saturday midday’s share is higher than the station’s overall total week share, the next book will go up. If it is lower than the total share, the next book will go down. Amazingly this phenomenon has always proven to be true. I always paid attention to Bart because when he ran WKYS it had a higher percentage of profit than anything else owned by RCA and when he and Donnie Simpson ran it, the station was always #1, 12+.  Bart never expensed lunch – or anything else.

The puzzler is that weekends on radio are a built-in win. Americans love weekends. Weekends conjure good feelings and offer discretionary time. Smart stations tap the positive imagery of weekends. Imagine how easy and cheap it would be for a talk station to talk up weekends!

Become the go-to source of weekend activity information. Give away fun prizes that are all weekend related. Go shopping. Share information about local sales and retailer events. The result will be – guaranteed – a significant jump in Monday AM drive cume.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com