Front Page News Industry News

Monday, October 31, 2022

Monday Memo: Earwitness News. There are new WCBS/WINS synergies and USA top-biller WTOP offers voluntary separation buyouts. With so many radio voices now in permanent remote mode, and the post-pandemic gig economy flourishing, consultant Holland Cooke describes an opportunity “like Uber for newscasters.” Read his column here.

 

Pending Business: Gear Up for the Holiday Season. The midterm elections are almost history and radio sellers are getting ready for this year’s holiday season. There’s no way of knowing for certain how much consumers will spend and on what, but radio sales pro Steve Lapa writes in today’s column that a look at where Americans are spending now can provide a roadmap to a successful holiday sales season. Read more here.

 

Scott Shannon Announces Retirement. Legendary radio personality Scott Shannon didn’t work in talk radio, but it seems almost criminal not to recognize his announced retirement from his daily morning show. On Friday (10/28), he told his WCBS-FM, New York listeners that is retiring from morning radio on December 16. Among his many achievements in the radio business are his stints at three New York City stations, first at WHTZ-FM “Z100” – which is chronicled in the documentary film, Worst to First: The True Story of Z100 New York – and then at WPLJ-FM. He is credited with the creation of the “morning zoo” concept that was imitated throughout the 1980s. Shannon will continue his other roles with Audacy as host of the nationally syndicated “America’s Greatest Hits” program and the “True Oldies” format on WCBS-HD3.

Hubbard and VSiN Bring Sports Betting Content to Seattle. KNUC-HD2 is the new home of sports gambling radio as Hubbard Radio and VSiN partner in the effort. The press release says, “The station will deliver news and analysis from the industry’s most knowledgeable sports betting experts and legendary book makers to inform and entertain the growing number of people betting on sports. Sister station KIXI-AM 880, will also air “Action Updates” twice each weekday as well as “VSiN PrimeTime” with Tim Murray and former NFL quarterback Shaun King. Hubbard Seattle market manager Trip Reeb comments, “With the incredible growth sports betting has seen in recent years, we saw this as a great opportunity to capitalize on that rapid expansion and the specialized content VSiN delivers.” VSiN content currently airs on more than 140 terrestrial radio stations in 33 states.

iHeartMedia Announces New ‘Glee’ Podcast. The newest podcast for fans of the television hit “Glee!” titled, “And That’s What You REALLY Missed,” is available from iHeartRadio, hosted by Jenna Ushkowitz and Kevin McHale. iHeartRadio says, “Calling all Gleeks! We’re baaaaack…again. Kevin McHale (aka Artie Abrams) and Jenna Ushkowitz (aka Tina Cohen-Chang) are heading back to William McKinley High School to re-watch all six seasons of ‘Glee!’ We’re taking you all the way from McKinley High to New York City, from the choir room to Nationals, and from the Super Bowl to a world tour! We’ll look back on your favorite moments and never before heard stories with a slew of guests including cast, crew, celebrities and you, the fans! So warm up those vocal cords and tune those ears, because it’s all coming out.”

Midterms, Pelosi Attack, January 6/Trump Legal Issues, Russia-Ukraine War, Affirmative Action, The Economy, Brazil Election, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. The debates ahead of the midterm elections and speculation about which party will control the House and the Senate; the aftermath of the attack on House Speaker Nancy Pelosi’s husband; the legal battle over former President Donald Trump’s January 6 emails and his other legal issues; Russia’s continuing assault on Ukraine’s infrastructure; the U.S. Supreme Court takes on affirmative action in higher education; inflation and fears of a recession; Lula defeats Bolsonaro in Brazil’s presidential election; and Elon Musk takes control of Twitter were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Sales

Pending Business: Worst Cold-Call Ever

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — “Hello Steven. My name is_________. Do you work with a financial advisor? Steven, are you familiar with the various resources available to you here at________. Steven, here is my card, please reach out if you need anything.”

As I sat in the waiting area of an investment center known worldwide, that cold call really happened to me.

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Sales

Pending Business: Happy Father’s Day

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — Always taken for granted, forever undersold by radio sellers. So goes this 112-year-old celebration. Could it be because it was created as a complement to its senior partner, Mother’s Day? Or could it be because it was started in Spokane, Washington? It really doesn’t matter. Father’s Day is now a $20 billion dollar business that rarely dominates a radio sales meeting. Did you have a full sales meeting devoted to selling into the Father’s Day gift giving cycle?

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