“105.1 The Fan” to Serve as Portland Timbers Flagship
Audacy’s sports talk outlet KRSK-FM, Portland “105.1 The Fan” is now the flagship radio home for the Major League Soccer club the Portland Timbers. As part of the deal, Timbers matches will be broadcast across the
FAN Sports Network. Audacy Portland SVP and market manager Ryan Cooley states, “We’re extremely excited to partner with the Portland Timbers as we continue delivering the best local sports content and growing the FAN Sports Network. Together, we’re committed to delivering high-quality coverage and meaningful access for fans, so The Fan becoming the radio home of the Portland Timbers was a natural fit. We look forward to working closely with the club to enhance the matchday and season-long experience.”
end-to-end, cloud-native operating system designed specifically for radio… powered by a suite of proprietary AI technologies that master, schedule, produce, and deliver each station directly to a Super Hi-Fi playout device at the transmitter.” Warshaw says, “Our mission is to have the best live and local radio experience in every market across America and Super Hi-Fi’s unique capabilities will allow us to do that in ways the industry just didn’t have before. We’re excited to work with them to drive forward and deliver the most compelling radio products in the industry.”
politics! If you live and breathe politics, this is not the job for you. This is an 8-hour-a-day, full-time job doing prep, research, and living life that translates and relates to a 35-64-year-old. Must have an extremely strong work ethic, be sales department and client friendly, a team player and coachable, embrace all social media platforms daily, be a great interviewer, and have a proven track record of radio ratings success. The right fit for this job is extremely reliable, flexible and passionate about radio and digital audio mediums. 
The plague of pessimism about the future of radio is fueled internally by radio employees. Doomsayers are logically found in the sales department. All day, salespeople meet with buyers. A buyer’s job is to negotiate a lower price by arguing radio’s negatives. The wall of negativity thrives within the work environment of a seller. Tough. But there is little or no reason for pessimism.
gathering – will take place February 19-21 at the Sheraton Times Square Hotel in midtown Manhattan.
serve in the public interest, the FCC yesterday issued a Guidance on Political Equal Opportunities Requirement for Broadcast Television Stations. While the memorandum is written to television stations, it obvious applies to radio stations as well. The memo ultimately addresses the 1959 order that exempts broadcasters from providing equal time to qualified candidates on any: (1) bona fide newscast; (2) bona fide news interview; (3) bona fidenews documentary (if the appearance of the candidate is incidental to the presentation of the subject or subjects covered by the news documentary); or (4) on-the-spot coverage of bona fide news events (including but not limited to political conventions and activities incidental thereto). Programs such as “The Tonight Show” and “The View” are cited as entertainment shows in which an interview segment can qualify as a bona fide news interview. Regarding this, the memo concludes with two important paragraphs:
$12.54 billion – with $10.15 billion from over-the-air revenue and $2.39 billion from digital revenue. NAB president and CEO Curtis LeGeyt comments, “No other industry gives more to Americans for free. Local stations provide trusted journalism, life-saving emergency alerts and the sports and entertainment that bring our communities together. This report reinforces that broadcasters are not only essential to our democracy and daily lives, but to the strength of our economy, as well.” The study goes on to reveal that “local broadcasting’s economic ripple effect extends deep into other sectors — from construction to retail — adding another $134 billion in GDP and supporting nearly 776,000 additional jobs.” LeGeyt adds, “Broadcasting is more than a business model; it is a civic model. This industry stands alone in its mission to inform, protect and uplift every community in America, regardless of zip code or income level.”
Evidence that your correspondent is a nerd: my airplane read for my CES back-N-forth was Successful AI Product Creation: A 9-Step Framework by Shub Agarwal (Wiley). If you haven’t got time for all 307 pages, here’s what I gleaned, pertinent to radio:
we are coming back for three years. Thanks to the good folks here at SiriusXM, who I told you, I really do adore. I was able to create Robin [Quivers] a more flexible schedule and so we’ll be back. I know you and I have talked about it privately Robin, even though you’re pretending you didn’t know the announcement. But I did check with my Robin to see that she was up for it as well because if Robin wasn’t up for it, then I wasn’t going to do it. I still do love being on the radio. I think the show is better than ever, I really do believe that in my heart.” Stern’s five-year, $100 million contract ends this month and speculation about whether he and SiriusXM would be able to come to terms on a new deal or even if Stern wanted to continue began last summer with many media pundits predicting the end of their relationship.
Lochridge entered the business in the sales department and by 1970 became the general manager of WRIF, Detroit. He was promoted by ABC to general manager for WPLJ, New York in 1973. He would serve at KAUM, Houston before returning to New York to serve with ABC Radio Networks. He later joined NBC’s The Source. In 1988 he and his wife purchased a small station in Wickenburg, Arizona.
them achieve their business objectives through effective radio and digital advertising. The ideal candidate will possess excellent communication skills, have an enthusiastic and outgoing personality, along with a drive to succeed. Most importantly – we are looking for hard-working salespeople who want to have FUN at work, make money, and help local businesses grow. 
WGN VP and general manager Mary Sandberg Boyle says, “From joining WGN Radio in 1985 during the Wally Phillips era to anchoring news on the ‘Lisa Dent Show’ today, throughout his 40 eventful years here Steve has faithfully maintained the highest standards of journalistic integrity, combined with his own unique gift for playful on air banter which is sure to be missed by colleagues and listeners alike.” Bertrand comments, “I feel like I’m the luckiest guy in the history of radio. As a kid, I dreamed of one day living in Chicago. I never imagined I’d be part of her daily conversation. I will forever be grateful to the legends I worked with and, most especially, the listeners who made it all happen. I’ve had the privilege of being part of a pretty amazing family for 40 years.”
The groaning and moaning that “radio is losing younger demos and will die tomorrow” misses the point. What attracts younger audiences? What has always attracted younger audiences? NEW STUFF. New clothes, shows, slang, ideas… NEW. When you “found” radio, you found a top 40 station that was saturated in the latest music, events and ATTITUDE. Radio remains vital by presenting and celebrating new, shocking, contest prizes, revolutionary ideas, hosts, jocks… NEW.
The most common mistake podcasters make is assuming the microphone alone creates an audience. Too many would-be hosts hit Record without a clear strategy for WHY they’re doing a show, WHO it’s for, and what makes it DIFFERENT from millions of other podcasts.
number of issues based on data from Edison Research’s ongoing Share of Ear study. One aspect of AM/FM radio’s strength is its ability to reach the country’s political segments. The post notes, “Among registered voters, AM/FM radio has a 67% share of ad-supported audio, followed by podcasts (20%). Whether the target is Independents, Republicans, or Democrats, AM/FM radio shares are in the mid-60s to low 70s.” 
U.S. Other takeaways include: Listeners aged 18-34 spend 32% of their daily ad-supported audio time with podcasts; and podcasts consistently drive top funnel advertising impact. Nielsen says its Podcast Brand Impact Database draws on nearly 2,000 case studies and shows that podcast ads continue to drive strong brand awareness, motivate listeners to learn more, and purchase products. 
place. This new data fusion will integrate the industry-leading Edison Podcast Metrics into Nielsen’s widely used media planning tool, Nielsen Media Impact 
(NMI).” Nielsen adds, “As podcast listenership continues to grow, it is critical for advertisers to have sophisticated tools and data to effectively plan, measure and optimize their audio investments. Nielsen Podcast Fusion in NMI will provide an even more holistic view of media planning and help users uncover valuable insights and demonstrate the effectiveness of their campaigns. NMI users will also be able to optimize media plans by specific podcast networks and genres, as well as top podcast programs.” NPR and Ocean Media are among the charter subscribers at launch.
exploring the audio strategies behind real business success to provide behind-the-scenes insights, creative inspiration, and tips from brands that are scaling with sound. Topics being addressed include: 1) What makes audio such an effective channel for performance and brand-building. 2) How local advertisers are using radio to stand out and win more wallet share. 3) Why podcast hosts have become some of the most trusted voices in advertising. And 4) Lessons learned: real-world advice from brands turning listeners into loyal customers. 
A radio (or video podcast) host grabs a viral clip, tosses in some sharp commentary, and shares it online. The goal? Make some noise. The result? A takedown notice for copyright infringement – and then a letter threatening a defamation suit.
In radio and podcasting, editing isn’t just technical – it shapes narratives and influences audiences. Whether trimming dead air, tightening a guest’s comment, or pulling a clip for social media, every cut leaves an impression.
marketers about perceived media effectiveness in which radio came in last place, behind all measured traditional and digital media types. According to Nielsen’s global ROI benchmarks, radio delivers the second highest return for advertisers, second only to social media. Nielsen’s ROI benchmarks show radio delivers higher returns for advertisers than all other other traditional media. While radio is perceived to be less effective than digital media, it delivers an ROI +30% higher than video and display, and +70% higher than search and CTV. 
KPIs and lower CPMs can be misleading, and a channel’s ability to claim conversion credit doesn’t necessarily translate to real value. This bias can lead to underinvestment in traditional channels, like radio, which, despite being perceived as less effective, can deliver substantial ROI.” The perceived effectiveness of radio by marketers puts it dead last in ROI. But a weighted average shows that radio is second only to social media in ROI. The study also found that “podcasts demonstrate strong ROI, comparable to TV and digital display, yet they are often overlooked or undervalued.” 
radio.” Nielsen says delineating between total listening (or viewing) and the ad supported universe is vital in today’s burgeoning media landscape where consumer choice grows by the day and marketers are looking at every available opportunity to cut through. In the first quarter of 2025, ad supported audio represented 64% of total listening. This is similar to TV, where 72% of total viewing was spent on ad supported platforms, in Q1 according to Nielsen’s recently launched Ad Supported Gauge report. Looking at ad-supported audio, consumers spent 66% of their daily listening time with radio, 19% with podcasts, 12% with streaming audio services and 3% with satellite radio. Radio accounts for anywhere from 47% of daily ad supported audio time among people 18-34 to 73% among 35+. Meanwhile, podcasts are the inverse, representing 15% of daily audio time for people 35 and older compared with 32% among those 18-34. 
hold the seat through the end of the year. However, he faces a June primary and, if successful, then a November general election to remain in office into 2026. Morano tells TALKERS, “We have another election in June, but I’m hoping to stay on the radio, whether it’s in my current time slot or another. I’m determined to stay on radio, even while doing the people’s work.”
hosting a one-hour show airing Saturdays from 4:00 pm to 5:00 pm. Sterling spent 35 years as the voice of the Yankees prior to retiring last spring. Sterling says he is no stranger to sports talk radio having hosted a show on WMCA, New York during the 1970s. 
increasing 19.2% YoY to $62.1 billion, now accounting for 24% of total ad revenue, and that Podcast advertising revenues show a strong YoY growth of 26.4%, a significant acceleration from 5.5% last year. IAB adds, “This growth was fueled by shifting consumer media habits, with cord-cutting driving greater engagement with on-demand audio, and podcasts emerging as a key platform for political advertisers seeking to connect with voters ahead of the election.” Overall, digital audio – including podcasting – has continued to grow, earning $7.6 billion in revenue with an 8.5% YoY growth from FY23 which is a slowdown in growth compared to last year’s 18.9% rate. Podcasting however saw 
their business objectives through effective broadcast and digital advertising. The ideal candidate will possess excellent communication skills, have an enthusiastic and outgoing personality, along with a drive to succeed. Most importantly, we are looking for hard-working salespeople who want to have FUN at work, make money, and help local businesses grow.”