Radio One Names Jeff Rickard Program Director for Sports Talk WFNZ, Charlotte. Sports talk radio pro Jeff Rickard is named program director for Radio One’s WFNZ-AM/FM. Rickard most recently served as brand manager for Audacy’s WEEI-FM, Boston. Prior to that, he was PD and morning host at Emmis’ WFNI, Indianapolis. During
his career he’s also served with Comcast, ESPN Radio, and Sirius XM. Radio One RVP Marsha Landess comments, “We are committed to making sports radio even bigger in Charlotte, adding the 92.7 FM signal in March was just the beginning of that commitment. Having a successful veteran like Jeff Rickard join our team will help take us to the level that a passionate 
sports city like Charlotte deserves. Jeff brings to WFNZ extensive sports experience, talent, drive, and a passion for success. He will be a great complement to our incredibly talented local Charlotte on-air team. After our first conversation I knew he was the one to take us to the next level. As the flagship station for the Charlotte Hornets as well as Charlotte FC we are looking forward to an incredibly successful future with Jeff leading the charge.” Rickard adds, “I had been planning on taking a professional sabbatical this year but after meeting with Marsha Landess and learning more about Radio One, I began to get more excited to get back to work. Radio One as a company, combined with Marsha’s leadership and the potential for WFNZ, was just too appealing to not be a part of. I am extremely grateful to Radio One for this opportunity and can’t wait to start working with the talented staff in Charlotte. My family and I are all in on this situation and can’t wait to get started on this new chapter.”
Round One of April PPMs Released. The first of four rounds of ratings information from Nielsen Audio’s April PPM survey has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s April 2022 sweep covered March 31 – April 27. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC-AM/WLIR-FM dips two-tenths, posting a 3.6 share (weekly, 6+ AQH share) but remains ranked #8. Audacy’s crosstown all-news WINS is up one-tenth, finishing the survey with a 4.2 share and rises to #6. iHeartMedia’s news/talk KFI, Los Angeles climbs four-tenths to wrap the survey with a 5.1 share and climbs to the #3 rank, while Audacy’s all-news KNX-FM loses half a share for a 3.4 share finish and falls to the #8 rank. In Atlanta, Cox Media Group’s news/talk WSB-AM/WSBB-FM sheds a half share but remains ranked #3 on the strength of a 6.4 share. Townsquare Media’s news/talk WKXW-FM, Trenton “New Jersey 101.5” is ranked #1 in the Middlesex-Somerset-Union market despite losing seven-tenths and finishing with a 6.1 share. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
FMR Associates-Eastlan: Radio Listening Rises 31% in Last Six Months. According to a study conducted in March and April for FMR Associates and Eastlan Ratings clients to determine usage levels of local AM/FM radio compared to the period six months prior, a number of positive conclusions were reached. The study reveals that in
the last six months, weekly AM/FM radio listening is on the increase: 31% indicate they are listening to radio more, compared to 18% listening less. This finding is regardless of sex, age or market rank. FMR Associates-Eastlan says, “This unique finding bodes well for traditional radio growing as the pandemic comes to an end and even as more audio options such as podcasts and streaming platforms are available.” Digging
deeper, the study found that the increase in weekly AM/FM listening is greatest among adults 25-44 at 37%. Men and women are equally increasing their listening time with AM/FM radio. More people going back to work, commuting and some cutting back on subscription audio or video services are among the primary factors cited for increased AM/FM consumption. Also, current weekly AM/FM radio listening is at 86% in the 25 to 64 age group. Significantly, cume listening is strong and consistent regardless of age, sex, market rank or geographic region. The statistically projectable national survey of 25 to 64 year-old adults from the thousands surveyed each month by Eastlan was demographically balanced and geographically representative.
Audacy’s State of Audio Explores Key Audio Trends. The second edition of Audacy’s “State of Audio” e-book that details key insights relevant to the listeners, creators and advertisers revolutionizing audio has been released. Some of the key metrics from the guide include: 1) Audio revenue outpaced video in 2021. Per the latest IAB Advertising
Revenue Report, audio streaming revenue is up +59% YOY. And audio streaming growth is outpacing investments in video, social and search; 2) Audio usage has eclipsed TV, including CTV Audio reaches everyone, with 99% of US adults reporting using audio monthly. And that’s more than the total use of TV, including connected devices. (Source: Nielsen, Q4 2021); and 3) Time spent listening on AM/FM streaming and podcast content has increased +64% from 2015 to Q1 2022. (Source: Edison Research, Share of Ear Study, Q4 2015-Q1 2022). Audacy chief marketing officer Paul Suchman comments, “Audio is a trusted companion to hundreds of millions of listeners and more than any other medium, the best way creators across the globe connect with their audiences authentically and intimately at scale. Our second edition of the ‘State of Audio, The Disruptors: The Listeners, Advertisers, and Creators Revolutionizing Audio’ focuses on the people, strategies, and content shaping Audio’s meteoric rise as a must have media for marketers.” See more here.
KBLA, Los Angeles Debuts ‘A More Perfect Union.’ A new weekend program is launching this Sunday (5/22) on Smiley Audio Media’s KBLA, Los Angeles. “A More Perfect Union,” hosted by journalist, educator, and KBLA “Talk 1580” chief national political analyst Dr. Nii-Quartelai Quartey. Airing from 10:00 am to 12:00 noon, the
program is a “national public affairs program, featuring notable journalists, industry leaders, lawmakers, changemakers, tastemakers, and ordinary people motivated to do their part to reach beyond today’s divisions; make sense out of news of the day and offer listeners a chance to build a more perfect union.” Smiley Audio Media owner Tavis Smiley says, “Now more than ever the Black constituency must first be made aware, and then armed with information that can help advance the issues we care about and repel the ideas that are antithetical to the best interests of our community. The time is now for ‘A More Perfect Union,’ which is a weekly show designed to keep our community in the know with a moderator like Dr. Quartey, who keeps his ear to the ground and his heart attuned to the causes we care about.”
‘100 Years of WGN Radio’ to Air on WGN-TV. On Thursday (5/19) at 7:00 pm, the special program, “100 Years of WGN Radio: A Retrospective,” will air on WGN-TV,
Chicago. The 45-minute documentary produced by WGN Radio tells the story of the station, starting with its beginnings in 1922 when it was founded by Chicagoans Thorne Donnelley and Elliott Jenkins as WDAP, to highlighting moments throughout its century of history up to present day. Viewers will see the faces of familiar voices, including Bob Sirott, John Williams, Lou Manfredini, Steve King and Johnnie Putman, Dave Eanet, Mary Van De Velde, Dave Plier, and others, reflecting on their experiences at the station and sharing memorable moments. The program will be re-broadcast on Sunday, May 22 at 2:00 pm CT on WGN-TV.
Tim Hartlage Returns to Salem to Lead Sales in Nashville. Radio management pro Tim Hartlage is returning to Salem Media Group to serve as general sales manager for the company’s Nashville operations. Hartlage served as GSM and then general manager
for the company’s Louisville station group from 2005 to 2015. He says, “Leaving Salem in 2015 to plant a much-needed church and ministry in Louisville’s southwest area, my old neighborhood, with my wife Jennifer, was one of the toughest decisions we had ever made. Returning to Salem and joining the Nashville team as general sales manager was one of the easiest. Salem Nashville is in an incredibly vibrant market with a great reputation. It’s great to be a part of the Salem Family again. It feels like a homecoming.”
Buffalo Shooting/Great Replacement Theory, the Economy, Russia-Ukraine War, Midterms/Trump & the GOP, COVID-19, and UFO Hearing Among Top News/Talk Stories Yesterday (5/16). The aftermath of the deadly Buffalo shooting and talk of the Great Replacement Theory; the financial markets, inflation, and concerns about a major recession on the horizon; Russia’s ongoing invasion of Ukraine and Vladimir Putin’s threats against Finland and Sweden; the primary races for November’s midterm elections and Donald Trump’s influence over the GOP; the rising number of COVID-19 cases in the U.S.; and today’s scheduled congressional hearing on UFOs were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
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more recognition as a (legacy) medium that’s constantly innovating and evolving to enhance the consumer experience and the advertiser opportunity. At the heart of Audio lives great storytelling. From the beginning of humankind to today’s best advertising, storytelling is the single most effective tool for sharing information and knowledge – all while entertaining, educating and yes, selling. Storytelling is a constant, but the way stories are told is shifting, driven by new technologies and approaches that allow brands to create more emotional connection, deliver more personalized experiences and scale their campaigns for maximum impact. And no medium is better equipped to do this than audio.” Read the full article here.
-platform audio with media plans that utilize radio, digital audio and podcasts, working together to reach audiences with unprecedented precision and drive quantifiable outcomes for their brands.” Some of the findings within the guide include: 1) Audio advertising works harder – driving more than two times the attention of TV and social media at more desirable CPMs; 2) Radio and digital audio are stronger together. A multi-platform audio strategy is so powerful that advertisers see 1.5 times the return on ad spend compared to digital-only campaigns; 3) Advertisers are leaving upwards of $6 billion in revenue on the table by not including total audio – a balanced mix of traditional broadcast radio and digital audio – in their media mix, according to a study conducted by Audacy and Neustar. The report also offers actionable tips for producing effective ads under the section titled, “5 Ways the Best Audio Ads Crush the Status Quo.” Here, Audacy says, “Advertising on the #1 reach media — Audio — will get you the most ears. But to keep them, your creative can’t just be good — it needs to be really freaking great.” 
and streaming for everything from brand awareness to consumer purchase. Audacy chief marketing officer Paul Suchman says, “Audio holds the title as the undisputed leader of brand-building channels – working its magic with the one-two punch of massive reach and beloved and trusted personalities. But if you’re thinking of Audio as just a top-of-funnel play – good for sparking a conversation but not driving conversion – think again. The truth is the game has expanded in recent years and audio is now a truly multi-purpose platform. Thanks to precision targeting, authentic influencers whose listeners follow them across channels, and advanced measurement, marketers are uncovering the best-kept secret in media – audio’s ability to drive impact at every funnel stage.” 
planners). Suchman writes that this argument “is among the ultimate tussles between media planners and publishers. While some may lean more heavily toward video, we at Audacy respectfully disagree.” He makes a five-point argument in audio’s favor saying it wins in reach, time spent using, is more immersive, activates all senses, and drives recall.