Industry Views

Passion Versus AI

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imLast week I had the privilege of moderating a panel at the TALKERS conference. Confession: I listen to speech patterns and tones more than words.

The prestigious panel featured Dan Mandis, program director and host, WTN-FM, Nashville; Ross Kaminsky, host KOA, Denver; Phil Boyce, SVP, spoken word format, Salem Media Group/ops VP, New York region/WMCA/AM 970; Josh Leng, CEO, Talk Media Network; and Matt Meany, program director, WABC, New York/Red Apple Media.

Yes, their collective knowledge and experience is unbeatable. They answered questions of great interest: How does iHeart measure social media accomplishments? Should one be fired for social media or podcast content or just for their air work? Establishing a syndication base, how does that happen? Where are the women – kudos to Salem’s Phil Boyce for celebrating their women hosts. What do programmers really look for in hosts? All valuable answers.  See the video of this session here.

Their words aren’t the “win.” The win is the fact that each of these pros has passion, passion and more passion. Their knowledge results in caring, heartfelt, supportive shares. They care about the future; they care about their craft. Programmers have to be optimistic about radio’s positive impact in order for them to do their jobs. Their descriptive tones make radio appealing.

The panel represents radio’s caretakers, gardeners, guides. The executives on the stage reveal qualities and qualifications that become overwhelmingly apparent in their demeanor and speech patterns. That’s what I hear.

Radio does not have to compete or fret over AI.  AI coders have to fret over their inevitable failure to capture or even coldly mimic the depth of emotion and confidence expressed by Matt, Josh, Phil, Ross and Dan. Good luck with that algorithm …losers.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

TALKERS 2023: Video of “Programming News/Talk Radio in the Digital Era – Part 2” Posted

During the coming days, videos of all of TALKERS 2023’s numerous sessions conducted June 2 at Hofstra University will be posted, continuing today with the panel discussion “Programmingim News/Talk Radio in the Digital Era – Part 2.” The session, sponsored by “Our American Stories,” is introduced by Alex Fife, VP operations, Southeast, iHeartMedia – Total Traffic & Weather Network (pictured at right) and moderated by Walter Sabo, CEO, Sabo Media and host (Walter Sterling) of Sterling on Sunday (pictured above). Panelists (pictured below from left to right) include Dan Mandis, program director and host, WTN-FM, Nashville; Ross Kaminsky, host KOA, Denver; Phil Boyce, SVP, spoken word format, Salem Media Group/ops VP, New York region/WMCA/AM 970; Josh Leng, CEO, Talk Media Network; and Matt Meany, program director, WABC, New York/Red Apple Media.  See the video of this session here

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Industry News

TALKERS 2023 Features 2 Power-Packed News/Talk Programming Panels

TALKERS 2023 to Feature Two Power-Packed News/Talk Radio Programming Panels

As the 26th annual installment of the talk media’s longest-running and most important national gathering draws closer, details of its exciting day-long agenda begin to come into focus. TALKERS 2023 will feature two “Programming News/Talk Radio in the Digital Era” panel sessions.

The first, moderated by Mike McVay, president, McVay Media, will feature panelists (in alphabetical order): Grace Blazer, VP, national NTS brand coordinator, director of news and AM programming Florida region, iHeartMediaKevin Delany, VP, news & talk programming, Westwood OneMatt Meany, program director, WABC, New York; Eric Stanger, VP, operations, “The Sean Hannity Show,” Premiere Networks; and Joe Thomas, talk show host/program director, WCHV, Charlottesville, VA.

The second, moderated by Walter Sabo (a.k.a. Walter Sterling), president, Sabo Media/talk show host, “Sterling On Sunday,” will feature panelists (in alphabetical order):  Phil Boyce, SVP/spoken word format, Salem Media Group; ops VP, New York region/ WMCA/AM970 the Answer; Tom Cuddy, program director, WOR, New York; Michael Czarnecki, VP, programming, Binnie MediaDan Mandis, talk show host/program director WTN-FM, Nashville; and John T. Mullen, GM, WRHU-FM/WRHU.org, Hofstra University.

The panels which will be scheduled during the morning and afternoon segments of the conference will tackle such questions and issues as: How much political programming is optimum for a news/talk station? When targeting a core audience, where do you draw the line between “super-serving” and affirming its opinions versus challenging them? How do you expand upon the AM or FM brand through the use of digital media platforms so as to grow the audience and not dilute the ratings? What is the role of podcasting going forward? How do you to maintain journalistic integrity in a highly polarized society? Is talent direction/coaching a lost art? Where does the new talent come from? How do you optimally integrate local and national programming? How do you work with a tight and/or shrinking budget? How can news/talk radio be significantly improved? plus more.

The details of other panels and sessions addressing sales, sports talk radio, podcasting, career navigation and more will be posted in TALKERS during the next few days and weeks.

TALKERS 2023 will take place on Friday, June 2 at Hofstra University on Long Island is on its way to an early sellout.  You can see the list of in-person speakers and get registration and hotel information here.