Tag: Masters of Marketing

Round One of October PPMs Released. The first of four rounds of ratings data from Nielsen Audio’s October PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s October 2022 sweep covered September 15 – October 12. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In New York City, Red Apple Media’s news/talk WABC-AM/WLIR-FM is flat with a 3.0 share (6+, weekly AQH share) but falls to the #12 rank, while iHeartMedia’s news/talk WOR sheds two-tenths for a 1.5 share finish good for the #19 rank. iHeartMedia’s news/talk KFI, Los Angeles is steady with a 4.7 share that keeps it ranked #4 in the market. Audacy’s all-news WBBM-AM/WCFS-FM, Chicago rises four-tenths to a 5.3 share but falls back to the #4 rank as the company’s all-news KCBS-AM/KFRC-FM, San Francisco rises six-tenths to a 7.0 share that lifts it to the #1 spot in that market. Cumulus Media’s news/talk WBAP, Dallas remains ranked #3 after losing one-tenth for a 4.8 share finish. In Atlanta, Cox Media Group’s news/talk WSB-AM/WSBB-FM dips four-tenths to finish the survey with a 5.9 share good for the #6 rank in the market. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Al Jazeera English Produces Documentary About American Talk Radio. The London-based, English-language arm of Al Jazeera (Al Jazeera English) produced and published a one-hour video documentary, titled “The Right Frequency: Is talk radio dividing the US? | The Listening Post.” They describe the program as follows: All day, every day, conservative talk radio hosts keep millions of Americans company as they commute, work and go about their daily lives. The mix of opinionated, entertaining and unapologetically right-wing talk has proven a winning broadcast formula – a billion-dollar industry – one that has given a voice to an audience that long felt unheard. But with partisan issues dominating today’s political discussion, is the controversial conservative commentary driving much of the division? Ahead of the midterm elections, reporter Flo Phillips and producer Johanna Hoes travel parts of the country to understand the power of talk radio – the sway it holds over Americans, and the role it is playing in the division of the United States. The major contributors to the piece include: WRVA, Richmond afternoon drive host, Jeff Katz (pictured above); TALKERS founder Michael Harrison; University of Delaware professor/author, Dannagal Young; University of Pennsylvania scholar in residence/author, Brian Rosenwald; along with truck driver, Alex Brookhouse; restaurant owner Wendy Yohman; and advertising consultant/part-time Lyft driver, Shelly Perkins. Upon viewing the final cut, Michael Harrison stated, “I am always hesitant when invited to be interviewed for a newspaper story or video report about ‘talk radio’ and its political influence because of my concerns that it is going to be a hit piece against conservative talk radio. However, I often take my chances based upon my belief in my own knowledge of the facts and my faith in the good nature of most reporters not to take me out of context to support their pre-determined narrative. Ninety percent of the time this proves to be a good path and, in many cases, I actually play a significant role in softening the stories’ bias-based attacks. In many cases, I am influential in actually changing the story to reach a more balanced conclusion. Sometimes, reporters or their editors actually cancel the stories based upon my interviews which convince them that they are largely off-base or simply biased to the point of lying. In the case of this project, I was especially hesitant to get involved because of my own concerns about the credibility and agenda of Al Jazeera.  But, on the other hand, I am deeply concerned about the image of American talk radio around the world, so I agreed to be interviewed on camera upon receiving assurance from the program’s reporter and producer that I would not be taken out of context and that they are not setting out to do an intentional hit piece on conservative talk radio. As it turned out, they told me the truth… although it bugs the hell out of me when people believe the terms ‘talk radio’ and ‘conservative’ talk radio are one and the same.” To view the documentary in its entirety, please click here. 

WWO Blog: The Masters of Marketing Conference. In this week’s edition of the Westwood One Audio Active Group blog is coverage of last week’s Masters of Marketing conference held in Orlando by the Association of National Advertisers. WWO says audio was front and center at the conference thanks to the marketing efforts of the RAB, iHeartMedia, and Audacy. Some of the takeaways from the event include: 1) Emotion-based storytelling is the most powerful form of creative, according to United and Shell. Emotion is the most powerful selling tool we have; 2) Advertising builds brands best when it is entertaining, popular, and memorable, when it is not just a pitch, but a performance. This was a major theme from Caesars, eos, and a number of other brands; 3) Multicultural marketing is mainstream marketing. This was a key focus of many of the speakers including P&G and Verizon; 4) The most successful B2B brands focus on the human aspect of communication. While most B2B creative is dry, rational, and full of forgettable facts and figures, more successful creative focuses on the human; 5) Marketers say AM/FM radio is one of the most effective media; and 6) The stronger the brand, the stronger the business outcomes. Highly branded firms far outperform the S&P 500. See the complete coverage here.

Salem Radio Network’s Greg Clugston Covering Joe Biden Florida Trip. Journalist Greg Clugston is accompanying President Joe Biden on the president’s trip to Florida. The Salem Radio Network White House correspondent will cover the president’s appearance in Hallandale Beach where Biden will address Social Security, Medicare and the cost of prescription drugs with Florida senior citizens. Clugston will also provide on-scene updates from a 4:45 pm fundraiser for Democrat Charlie Crist – running for governor against incumbent Ron DeSantis – in Golden Beach, and wrap up the Florida trip at a Biden Miami Gardens rally for Democrat Val Demings, seeking the U.S. Senate seat currently held by Marco Rubio (R-FL.)

TALKERS News Notes. Two deals between SiriusXM and auto manufacturers will put the satellite service on the vehicles’ entertainment systems. The first is with Stellantis which extends their longstanding distribution agreement to continue SiriusXM in Chrysler, Jeep, Dodge, Ram, Alfa Romeo, Fiat and Maserati vehicles into 2027. The second deal is with Lucid Group, Inc. to put the service in the company’s full lineup of luxury electric vehicles…..iHeartRadio announces an all-new, original podcast titled, “Witches Anonymous” hosted by Hilaria Baldwin and Michelle Campbell Mason. The two lend their voices and share personal experiences on what’s made them the women they are today and examine the complexities in female relationships ranging from bonding and sisterhood to the dichotomies in friendships. As a descendant of one of the Salem witches, Mason will lean into what it means to be a witch, and the cohosts will talk about the evolution of witches in pop culture…..”The Common,” a daily local news podcast from WBUR, Boston debuts on Monday (11/7). The daily local news podcast, hosted by Darryl C. Murphy and produced by WBUR Podcasts with help from the WBUR Newsroom, will present “a fresh, new approach for local audiences to wake up informed and inspired on what’s really going on in Greater Boston.” Each listen promises to be time-friendly – clocking in at less than 15 minutes…..Claire M. Regan was sworn in as the 106th president of the Society of Professional Journalists during the President’s Awards Banquet at MediaFest22, SPJ’s annual convention held in Washington, D.C. Regan has spent much of her career at her hometown newspaper, the Staten Island Advance, where she started as a part-time wedding writer and rose to managing editor. At Wagner College, her alma mater in New York City, she is an assistant professor of journalism and faculty adviser to the student newspaper. She takes the reins from Rebecca Aguilar, a freelance reporter based in Dallas.

Affirmative Action, Midterm Elections, Pelosi Attack Aftermath, The Economy, Russia-Ukraine War, Trump Legal Issues, and Twitter Among Top News/Talk Stories Yesterday (10/31). The Supreme Court hears arguments about Affirmative Action as applied to college admissions; the November midterm elections and speculation about which party will control the House and the Senate; public figures spread rumor that Paul Pelosi’s attacker was his gay lover; inflation and concerns about a recession; Russia continues its attacks on Ukraine’s infrastructure as Iran sells more weapons to Russia; the various legal battles facing former President Donald Trump; and Elon Musk’s ownership of Twitter were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.