NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “Manchinian Candidate,” looks back at this past week of 1/17 to 1/21. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Dave Elswick, talk show host, KDXE 101.1 The Answer, Little Rock; Joyce Kaufman, talk show host, WFTL, Ft. Lauderdale-Miami- Palm Beaches; Thom Hartmann, talk show host, WYD Media; Victoria Jones, executive director, DC Radio Company; and Dr. Daliah Wachs, talk show host, Genesis Communications Network/Physician. The show airs each weekend on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; Podcast Radio, UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
Steve Jones Named CEO and President for Skyview Networks. Network executive Steve Jones is promoted to CEO and president of Skyview Networks from his previous COO/president role. In this new role, Jones will lead the sales, content, broadcast distribution and technology company. Founder and CEO Ken Thiele
transitions to founder and executive chairman of the board, in which he’ll continue to engage in a high-level advisory role for the company. Thiele says, “Over the last 25 years, Skyview has evolved into a dynamic solutions leader in network audio, and through our enduring growth, we have always maintained a commitment to innovation and quality. I have had the privilege of working alongside Steve both as a client and as a leader within our 
company — he embodies these characteristics, which are also matched with an unyielding drive for excellence, keen business sense, and distinguished experience. I am privileged to welcome him to the role of CEO.” Jones comments, “I am grateful to Ken for trusting me to steward the company he has built in partnership with longtime EVP, Jeanne-Marie Condo. During the last three-years, despite pandemic challenges, Skyview Networks has become the fastest growing leader in network audio sales, syndication and distribution. Our unwavering commitment to customer service and proven financial performance have convinced content creators and influencers to join Skyview, while simultaneously providing advertisers effective, efficient and creative campaigns that achieve their marketing goals. At the core of this success is our company culture built on integrity and transparency, resulting in employees committed to one another and to our customers.”
FOX News Channel Reveals New Weekend Primetime Lineup. Effective the weekend of January 29, FOX News Channel debuts a new Saturday primetime lineup. Lawrence Jones will host a new, one-hour show titled, “Lawrence Jones Cross Country” airing at 10:00 pm ET and Brian Kilmeade will host his eponymous show at 8:00 pm ET.
“Unfiltered with Dan Bongino” moves to the 9:00 pm ET slot. The 8:00 pm ET hour was formerly hosted by Jesse Watters who was named solo host of the weeknight “Jesse Watters Primetime” program. FOX News Media CEO Suzanne Scott says the promotion renders Jones, 29, the youngest Black solo host of a program in cable news. In addition to this new role, Jones will 
continue as the enterprise reporter for the “FOX & Friends” franchise. “Lawrence Jones Cross Country” will focus on newsmakers from across the political and cultural spectrum, spotlighting the leading concerns facing Americans nationwide. Kilmeade remains a co-host of FNC’s morning franchise “FOX & Friends” while also hosting the three-hour daily “Brian Kilmeade Show” on FOX News Audio and “What Made America Great” on FOX News Media’s streaming service FOX Nation. Scott says, “Lawrence has been an impact player since joining the network in 2018 and we are thrilled to add his critical insights to our weekend lineup.” Kilmeade comments, “I am truly honored that Suzanne has given me another incredible opportunity at FOX News Media. My ultimate goal is to create a program that will always seek solutions rather than sow division.”
Triton Digital Publishes December 2021 Podcast Report. The U.S. Podcast Report from Triton Digital is released and ranks podcast networks and podcasts from participating podcast networks based on average weekly downloads in the U.S. For the
period of November 29 to January 2, Stitcher Media was the #1 podcast network with 43.1 million active downloads. NPR was #2 with 31.7 million, Audacy Podcast Network was #3 with 28.7 million, and Cumulus Podcast Network was #4 with 18 million. The report also ranks individual podcasts by average weekly download and audiochuck’s “Crime Junkie” was #1. At #2 was “NPR News Now,” followed by Cumulus’ “The Ben Shaprio Show” at #3. You can see the complete rankers for the top 20 networks and the top 100 podcasts here.
SiriusXM Talk Host Joe Madison Ends Hunger Strike. In the aftermath of the failure of the Democrats to get the Senate to take up the Voting Rights Act, SiriusXM Urban View channel morning drive host Joe Madison ended his hunger strike. Madison spoke at length on his program about what, in the face of the Democratic leadership’s failure, his 74-day hunger strike accomplished. The SiriusXM PR staff transcribed his monologue and you can read it here.
Talk Radio Host Dr. Asa Pursuing Pro Wrestling Dream. Nationally syndicated talk radio and television personality Dr. Asa Andrew (right) is pursuing his dream of being a pro wrestler at the not-so-tender age of 50 – and he’s doing it with the help of WWE three-time World Heavyweight Champion Diamond Dallas Page (left). But after turning 50 and
being asked if he has any regrets considering his vast accomplishments in medicine and media, he said, “I started a professional wrestling career years ago, and due to several life events, I wasn’t able to finish. I finish everything that I start.” In 2000, Dr. Asa was invited to an open tryout at the original WCW Power Plant in Atlanta. There he was one of two out of 35 that made it and was offered a contract. Paul Orndorff and Jody Hamilton ran the facility and told him to go finish his doctorate, and then he would start. Dr. Asa had nine months left to complete his degree, and during that time Vince McMahon bought WCW, and the opportunity was gone. His next chance had to be passed on as Dr. Asa’s father was dying of cancer and Asa knew he had to be there for him. Years later, Dr. Asa and his friend Dallas Page – whose backstory is that he is the oldest to successfully start a career in professional wrestling – decided the time is now to start that journey. Dallas called Cody Rhodes and QT Marshall with AEW’s affiliated developmental school, The Nightmare Factory, in Atlanta, and Dr. Asa started their training camp in October. As Dr. Asa continues to pursue his dream, he and Dallas Page are filming a new documentary on helping others transform their health that will be released sometime in the upcoming year.
WWO: NCAA Men’s Basketball Listening Reaches 33 Million. A study called the NCAA Men’s Basketball Listening Report from the CUMULUS MEDIA | Westwood One Audio Active Group concludes that 33 million people listen to NCAA Men’s Basketball each season on Westwood One. This report includes a just-completed Nielsen PPM
analysis of season-long audiences and brand-new data from a MARU/Matchbox study tracking a day in the life of an NCAA basketball fan. The study also found that among persons 18-34, Westwood One reaches 59% of the NCAA Men’s Basketball Audience and is the number two platform, ahead of linear television (behind streaming video). The younger the NCAA audience, the greater the reach and resonance of Westwood One’s audio platform. It also concludes that its audio coverage maximizes the value of an NCAA television media plan, generating incremental reach (+19%) and frequency. Executive vice president of marketing for Cumulus Media and president of Westwood One Suzanne Grimes says, “There is no denying the fervor of the NCAA basketball audience and the excitement March Madness generates. Our Westwood One broadcasts cater to everyone, from the casual fan to the diehard, and they all are just the kind of listeners advertisers want – upscale, employed, and listening on the go.” See the complete study here.
TALKERS News Notes. Radio talk host Dave Elswick signs a new, one-year extension
with Salem Media Group’s KDXE-FM, Little Rock “101.1 The Answer” to continue hosting the station’s morning show. He’s been with KDXE for the past eight years after serving for 14 years with crosstown news/talk KARN-FM…..The Radio Mercury Awards, produced by the Radio Advertising 
Bureau and funded by the Radio Creative Fund, announces that Alejandro Ortiz, executive creative director, Campbell Ewald, is the 2022 chief judge for the 31st annual edition of the Radio Mercury Awards. In his role, Ortiz leads the creative teams in New York, for a number of clients, including Empire State Development, I❤️NY, Port Authority of NY and NJ, a number of spirits and beverage brands at Constellation, and the New York Power Authority, as well as Shamrock Farms. Call for Entry for the 2022 Radio Mercury Awards will open in a few weeks. Learn more information on this year’s Call for Entry guidelines and deadlines here.
Biden Anniversary Press Conference & Agenda Top News/Talk Story for Week of January 17-21. Wednesday’s press conference by President Joe Biden on the first anniversary of his taking office, criticism of his first year, and his agenda going forward were the most-talked-about stories on news/talk radio this week, coming together atop the Talkers TenTM. At #2 this week was the Supreme Court denying Donald Trump’s request to keep White House notes from the January 6 House Select Committee tied with the New York attorney general’s investigation into the Trump Organization. Following at #3 was the rate of COVID-19 Omicron variant cases, vaccine & mask mandates and the effect on the nation’s schools. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
KFRU-AM/FM, Columbia Seeks Talk Show Host. KFRU-AM/FM, Columbia, Missouri is looking for a dynamic full-time, talk show host who will hit the ground running and immediately contribute to the successful community-based heritage radio station. The
successful candidate understands the broadcast business and takes pride in their work. This candidate needs to be a strategic and pro-active thinker. We require creative idea generating skills to constantly put the station in a position to succeed. Candidate needs a deep understanding of on-air, digital, and social media branding as well as a passion for impacting listeners in the community. If you enjoy a fast-paced work environment and have the gift to talk, please apply. Send your information to: casey.bartholomew@cumulus.com
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number of retailers shopped, retailers shopped most often, brand perceptions, and advertising recall have recovered; 2) Brand equity and shopping patterns for the top two performers (AutoZone and O’Reilly Auto Parts) are stable to up. The second-tier players are slightly off; 3) AM/FM radio and podcasts are the ideal platforms to advertise auto aftermarket. TV underperforms with category usage and brand equity: Heavy AM/FM radio and podcast listeners visit more retailers in the category, make more shopping trips, and spend far more than the average. Two key consumer segments, do-it-yourselfers and ultra-heavy shoppers are more likely to be heavy AM/FM radio listeners. TV viewers are weak category users. See the blog post here.
Back in 1988, Steve and Anita Hotsenpiller launched Columbia, MO-based Steve’s Pest Control with one truck and an ad campaign on a local radio station. Once the business grew, roughly 9% of their revenue was allocated to purchase ad time on more stations. Fast-forward to today, Steve’s Pest Control has 90 trucks and leads all pest control competitors in Missouri, eventually becoming one of local radio’s largest advertisers. Their humorous radio spots include the tag line, “Now you’ve got a friend in the pest control business – Steve’s Pest Control.” As Cumulus Media/Westwood One Audio Active Group chief insights officer Pierre Bouvard details in his blog, “Steve’s Pest Control offers Madison Avenue a master class on creating future demand, and how building a brand is the main driver of long-term growth and profit. These days Madison Avenue is obsessed with the science of measuring the short-term sales effect of advertising and converting existing demand. Steve’s knows what Madison Avenue has forgotten: To generate substantial sales and profit, a business needs to create future demand rather than just obsess over converting existing demand.” Bouvard points out that in a December 2023 MARU/Matchbox survey of nearly 
That’s an important reason to continuously advertise your business. Also, advertising memories fade. Steve’s usage of AM/FM radio advertising has built a dominant brand. It is so impressive for a local business to win against big national brands.” Creative testing firm System1 conducted an evaluation of Steve’s Pest Control’s radio spots, which scored an 84% in brand recognition, demonstrating effective branding that resonates with listeners long after the ad has played. System1 VP of partnerships insights and strategy Allison O’Toole comments, “Steve’s Pest Control’s category ownership – built on long-term radio advertising – shows the potential of audio to work hard and deliver lasting results for any brand.”
MARU/Matchbox was hired to conduct an in-depth study of 603 weekly podcast consumers from April 19-24 of this year. Takeaways include: 1) YouTube is used most among Podcast Newcomers, Podcast Pioneers, and heavy podcast consumers; 2) YouTube podcast audience profile: Male and younger than the Apple Podcasts audience; 3) As the world’s entertainment search engine, YouTube is the dominant podcast discovery platform where audiences are more likely to find podcasts; and 4) Those who discover a podcast on YouTube say they stick with the platform for video, comments, community, entertainment, recommendations, and platform features. This growth for YouTube comes at the expense of Apple Podcasts. In July of 2019, Apple Podcasts was the most-used platform for 29% of weekly podcast consumers with 15% for YouTube. Five years later the figures are nearly reversed with 31% of weekly podcast consumers preferring YouTube and just 12% reporting Apple Podcasts as their most-used platform. 
to connect with their favorite hosts and shows on social media. Half of weekly podcasts consumers follow their favorite podcast hosts on one of the social platforms; 2) Younger 18-34 podcast consumers are more likely to follow their favorite hosts on social media. Compared to 35-49 and 50+ podcast consumers, 18-45 podcast consumers are more engaged socially with podcast hosts. 68% of podcast consumers 18-34 follow their favorite hosts on social media. 55% of 35-49s follow favorite hosts on social. 40% of those 50+ follow favorite podcast hosts on social; and 3) YouTube towers as a podcast discovery platform: 19% of weekly podcast consumers use YouTube to find podcasts. When asked which social platform they’ve used to find podcasts, 19% of podcast consumers are turning to YouTube, more than all other social media platforms combined. 
more ads that communicate dry features/benefits. Additionally, research indicates that converting existing demand and creating future demand require different creative/copy approaches and different media strategies. Converting existing demand is most efficiently achieved by tightly targeting those “in the market” with rational messaging of product and price information that persuades them to choose the advertiser’s product over others. Creating future demand is most efficiently achieved by targeting very broad audiences of “all category buyers” with emotional messaging that is designed to stand out and be enjoyed by consumers, creating positive memories of the brand that will influence future purchase decisions. Finally, podcast consumers are invested in the success of their favorite shows. Half of weekly podcasts consumers said they wouldn’t mind a couple of extra ads per show so their favorite podcasts could continue.