Job Opportunity

Baltimore Station Seeks GSM

A heritage radio station in Baltimore, MD is seeking a creative, hands-on manager with a passion for helping account executives develop their skills and meet and exceed company goals.

Candidates should have a record of success in media sales and management, experience selling a conservative talk format, and a strong background in digital sales. The ideal candidate should be an expert in coaching and developing all levels of sellers.

This is a full-time position with compensation to include salary, overrides, and incentives.

Please send your resume or contact information to

Industry News

MIW Releases Gender Analysis Study

Mentoring and Inspiring Women in Radio, Inc releases its latest annual MIW Gender Analysis Study (based on raw data collected by PrecisionTrak in 2023) that compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management – general manager, sales manager, and program director/brand manager. For the general manager position, 22.17% (2,356im stations) had women holding the position in 2023 (+2% over 2022). In 2004, females represented 14.9% of GMs. In the top 100 markets, 23.96% (828 stations) were managed by women (+1% over 2022). Overall, the best management opportunities for women in radio continues to be in sales management as 34.37% (3,476 stations) had a woman sales manager in 2023 (basically flat from 2022). MIW calls program directors/brand managers “the greatest challenge for women in radio management” as women currently program 11.50% (1,173 stations) – basically flat from 2022. In the top 100 markets, female programmers now represent just 10.14% of the total number of PDs, which is another drop of over 3% from 2022. MIW Board president Ruth Presslaff says, “Navigating today’s landscape poses unique challenges for both the industry at large and women in particular. Our commitment to fostering change remains unwavering. Through MIW’s array of mentoring initiatives, we not only recognize but also amplify the voices of women. We are beyond grateful to the companies and individuals who champion our mission. As we press forward, we eagerly anticipate seizing new opportunities to empower even more women in the year ahead.”

Industry Views

Pending Business: When it Matters Most

By Steve Lapa
Lapcom Communications Corp

imIt may seem impossible, but you need to stay in your lane.

As we live through another dark chapter in world history, staying focused on what we do in sales and marketing will be a nearly impossible challenge. We live in a 24/7, always-on world constantly updating everything from everywhere.

As we work on the sales, marketing and management side, the news/talk and information programming side are in hyper mode logging on, weighing in, competing to never miss a beat. I remember when time stood still as the events of 9/11 shocked the world and time stood still. Talk radio hosts, producers and news departments tried their best to digest the events and offer some level of understanding to a listening audience. For the first time ever, the mainland of the United States of America had been attacked.

And here we are, frozen again. This time the events unfolded halfway around the world. Once again shock, unspeakable actions, thousands of innocent deaths, massive destruction. If you have been doing this long enough, we do have some level of experience with shocking events.

Once again, our talk radio hosts, producers and news teams will be a go-to source for millions of listeners across the country. How do we stay focused, selling, marketing, prospecting as local communities react to all this that is unfolding halfway around the world?

— Our thoughts and prayers are with those in harm’s way. As difficult as it may be, try and keep the opinionated politics away from your sales process.

— Keep the conversation neutral. A challenge for sure. If you are prepared there’s always positive to bring to your sales call.

— The calendar never quits. Halloween, Thanksgiving, Christmas, New Year’s, are all around the corner and with that a last-minute marketing opportunity.

— Why are 66% of the U.S. adults over 40 overweight?  Blame the men, we always skew those numbers. Just helping with a little small talk …

As challenging as the next few days and weeks may become, your news/talk radio station will become an important resource for adults on the go who need to know. As you formulate your presentations, stay focused on the unique benefits only your radio station’s lineup can deliver in times of crisis. Your on-air talent have earned the trust of the audience the old-fashioned way…. by being there when it mattered most.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at:

Industry Views

They Simply Don’t Like You

By Michael Harrison

imaMany years ago, I received a late-night call from a legendary radio talk show host who had just been let go by management at the iconic major market station where he had been presiding over the airwaves for several decades. His ratings had begun to downtrend a bit, but he still was a big draw for audience and advertisers. He was one of the biggest names in talk radio history and his still-sizable audience loved him. Thus, the unexpected news of his severance blindsided him with a wallop and surprised the heck out of the biz.  Everyone was buzzing about it.

The usually jaunty and confident personality asked me in an uncharacteristically despondent tone of voice, “Why do you think they fired me?”

My initial response, “I don’t know.”

He answered, “C’mon, you know everything… why do you think they fired me?”

“What does it matter what I think?  I’m not sure you really want to know my opinion about this.”

“No I do, I do… tell me the truth.”

Tapping into Aaron Sorkin, I quipped, “You can’t handle the truth!”

“No I can! Dammit! Tell me what you think.”

I took a deep breath and answered, “In my opinion, they let you go… because they don’t like you.”

“What?” he replied with irritation. “You’re kidding!!”

“No, I’m not kidding.  They don’t like you and they’re using your minor ratings downslide and the subjective determination that you are no longer a fresh new voice as an excuse to get rid of you.”

I then attempted to explain to him that quite often in this business, when the question arises, should he stay or should he go, whether it is a matter of ratings, budget, or heated controversy – it comes down to the margins. Do they like you or do they dislike you?

“That’s not true!” he blurted with anger, “They LOVE me! I’m very popular with management and my co-workers. When I walk around the halls the people adore me!”

“I’m afraid they don’t… you are disliked at the station. That’s what I hear.” And that was the last time we spoke.

Fast forward to the two major buzzes currently emanating from FOX.  Everyone’s speculating about why the company dumped the mononymic talker widely known as Tucker. IMHO, it comes down to the moral of the above tale. They don’t like him.  Or more specifically, among the widespread rumors of “they,” Rupert Murdoch doesn’t like him. So much for the adage content is king. In today’s media business and perhaps all the way back to Gutenberg, platform is king. Or at least co-king.

And by the way, also IMHO – in a related story – the simple reason FOX settled with Dominion? Murdoch didn’t want to go through the discomfort and inconvenience of personally testifying in court. Everything else is filler.

Michael Harrison is the publisher of TALKERS.  He can be contacted at You can meet Michael Harrison at TALKERS 2023 on June 2 at Hofstra University.

Industry News

Meg Dowdy is 2023 Elevating Women in Audio Mentee

Mentoring and Inspiring Women in Radio, Inc announces that Meg Dowdy is the recipient of the 2023 Elevating Women in Audio Mentorship program. The ‘Elevating Women in Audio: MIW & Luminate Mentorship’ program is a year-long experience that provides greater opportunities for women interested in managementRadio Ink - Radio station positions in audio, and involves personalized conversations with a vast network of high-level radio executives and experts to help advance a career within the radio/audio industry. Dowdy is a regional content director who works with nine Townsquare Media markets in the Southeastern United States. During her career she’s also been a morning show co-host, award-winning news reporter, brand manager, promotions director, and midday host. MIW board president Ruth Presslaff says, “This year we had more applicants and more high-quality applicants than ever before. Meg’s dedication to her future, to the business and to paying her success forward was very impressive. We can’t wait to start working with her.”

Industry News

MIW Releases 2022 Gender Analysis Study

Mentoring and Inspiring Women in Radio, Inc. reveals the results of the 2022 edition of its MIW Gender Analysis Study that compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management, either as general manager, sales manager or program director/brand manager.  MIW says the results represent the calendar year 2022 and are reflective of 11,215 AM and FM radio stations across America, as accounted for by PrecisionTrak. Regarding general managers, 20.65% had womenLogo - Graphics holding the GM position in 2022. This is basically flat from last year but has shown consistent growth from 2004, when the percentage of female general managers was only 14.9%. MIW calls the sales manager position “the best management opportunity for women in radio.” Last year, 33.45% of stations had a woman sales manager (basically flat from 33.59% in 2021). The greatest challenge for women in radio management continues to be in the area of program directors/brand managers, according to MIW. Women currently program 11.72% of stations, versus 12.09% in 2021. MIW board president Ruth Presslaff comments, “Historically we have celebrated modest to very modest gains. But this year we’re calling out to industry leaders to recognize the leadership, creativity and dedication of women broadcasters, particularly programmers, and put them to work improving your content, your culture and your cash flow.” MIW points out that a study conducted in late 2022 by The WICT Network, Empowering Women in Media, Entertainment and Technology indicates that women working in the media, entertainment and tech industries have increased over the past few years from 33% in 2019 to 38% in 2022. “It is the hope that the radio industry will better begin to mirror the continued growth of women in the general media space and provide an encouraging future for women in radio.”


Pending Business: You Only Know What You Know

By Steve Lapa
Lapcom Communications Corp


PALM BEACH GARDENS, Fla. — That’s what happens when most of your sales or management life is spent at one station or in one market.

On the one hand, you know your station and market inside out. You are the tour guide who can navigate the advertiser through every fork in the road. You are proud of your station’s heritage and conversant with the demographics, psychographics, and socioeconomic profile of the population that resides in your coverage area. Rates, packages, program lineups, and historical revenue figures are at the tip of your tongue. Any out of the ordinary question is answered with a fast access, “Let me get back to you.” All are important traits that are critical components for top sellers and managers.