Sales

Pending Business: Sell Carefully

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — As I write this week’s column, events in Russia, the Ukraine, and around the world are driving the content on news/talk radio stations everywhere. Whether it’s all-news, a local talk show, or a nationally or regionally syndicated program, the world is talking, watching, listening, posting, tweeting, documenting and sharing.

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