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Our American Stories
MONDAY, MARCH 23, 2026

Tag: local direct

Sales

Pending Business: “F” is for Frequency

By Editor | February 7, 2022 by Editor

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Radio is about to lose a legend and if you sell local direct, maybe it’s your fault! I’m not kidding, this is as real as it gets. Your future is at stake. I’ve already done my part, and the rest is up to you, direct sellers.

Do I have your attention?

(more…)

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