KFNS, St. Louis to Change Hands and Sports Talk Format
Changes are afoot at KFNS-AM, St. Louis. “FOX 2” St Louis is reporting that Zobrist Media has found a buyer for the station licensed to Wood River, Illinois that’s been airing sports talk for much of the past three decades. Big Toe Media has reportedly agreed to acquire the station and will assume control over its
operations via a local management agreement, though a format change it in the works. Big Toe Media’s president and director of sales Dave Greene tells FOX 2, “I was attempting to sell it on Dave Zobrist’s behalf and got very close with one person and had several others interested. When the strong lead didn’t work out, we were able to work out a very favorable deal for both sides.” Regarding the format, Geene says, “The idea of one singular topic for content is outdated. We will talk about what St. Louis talks about, which includes plenty of sports but also local news, culture, food, business, events and more.” FOX 2 notes that Greene is “closely involved with the leadership team” of Sports Hub STL, a digital sports network producing content from local personalities, most of whom have worked in St. Louis sports radio at some point over the years. See the FOX2 St. Louis story here.
Zobrist tells the St. Louis Post-Dispatch that the change is financial in nature as he is actively seeking a buyer for the station. Leaving KFNS-AM are morning hosts Cam Janssen, Charlie Marlow, and Jim Hayes; late morning host Frank Cusumano, and afternoon personalities Nate Lucas and Bernie Miklasz. In the FOX Sports Radio press release, Zobrist says, “We’re excited to expand our partnership with FOX Sports Radio to bring the biggest names in the sports talk format to St. Louis. Broadcasting FOX Sports Radio’s lineup, along with local play-by-play, will continue our commitment to delivering bold, exciting and entertaining sports talk to our listeners.”
program. The story notes that Slaten last worked at KFNS seven years ago and this will be his sixth stint with the station. Slaten has a reputation in the market for being controversial. He also hosts a conservative political podcast called “The King’s Court” and previously worked for the late Bob Romanik, a political raconteur whose talk station KQQZ-AM was shut down by the FCC after it was discovered that Romanik, a convicted felon, was illegally operating the station. In his new position with KFNS-AM, Slaten is agreeing to stick to sports talk.