Industry Views

Monday Memo: “A Pepper & Egg Sandwich on American Bread”

By Holland Cooke

Recommended interview: The author is retired radio host and newsman Joe Taylor, a voice you might remember from KDKA and elsewhere.

His story is the sort of interview Jim Bohannon used to love, a reminiscence of growing up in the 1950s, what life was really like in that “Great” America that Donald Trump romanticizes.


Joe recalls a time when many people still considered Italians “not-quite-real Americans, traversing two very different worlds, attending school with kids whose last name didn’t end in a vowel.”

Joe writes – and speaks – with affection, respect, humor, and humanity, and new relevance. Contact

Holland Cooke ( is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke