Tag: Joe Rogan

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TALKERS News Notes

By TALKERS | by TALKERS

Joe Rogan LogoEdison ResearchJoe Rogan Tops Podcast Ranking in the U.K.  Podcaster and media personality Joe Rogan’s popularity is strong on both sides of the Atlantic.  This is according to Edison Research in releasing the Top 25 Podcasts in the UK based on reach for Q2 2024 among weekly podcast listeners age 15+. Remaining in the same rank order in the top three are “The Joe Rogan Experience,” “The Diary of a CEO with Steven Bartlett,” and “Sh**ged Married Annoyed.”  To see the entire list, please click here.

 

Rob Parker Sports RapRob Parker’s “Sports Rap Radio” in Detroit Discontinues Broadcasting.  According to reports in Barrett Media and Awful Announcing, less than 90 days after launching the country’s first all-Black sports radio station, Rob Parker’s “Sports Rap Radio” is no longer on the air.  The groundbreaking format debuted on June 4 on WXYT AM 1270 which FOX Sports Radio host Parker and a group of backers leased from Audacy. On August 27 at 5:00 pm ET, Sports Rap Radio programming was removed from WXYT, with Parker explaining the station’s second round of funding didn’t come through. “Sports Rap Radio, the idea and concept, is viable and serves the underrepresented Black community in sports-talk radio,” Parker said. “I’m proud that we were able to launch the first all-Black sports talk station in this country. I’m proud of the product the staff delivered. But I’m devastated that I couldn’t deliver this for our culture. I failed my people.”  Parker had been working on the concept since 2020 taking note of there being no Black full-time sports radio hosts in Detroit. According to the reports, it’s not just Detroit – minority hosts have long been underrepresented by sports radio stations around the country. Only 10-14 percent of the on-air talent on nearly 800 sports radio stations around the country were Black or Hispanic as recently as 2020. Audacy has flipped WXYT back to its BetQL Network.

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Industry News

Edison: Joe Rogan Among Top Podcasts Consumed by Black Listeners

By TALKERS | by TALKERS

Edison Research – in celebration of Black History Month – showcases the Top 10 podcasts among Black listeners from the latest Edison Podcast Metrics release. According to Edison’s Infinite Dial 2023, 45% of Black Americans in the U.S. age 12+ have listened to podcasts in the last month, and 28% haveim listened in the past week. The list shows the Top 10 Podcasts in the U.S. based on the number of Black weekly podcast listeners for Q4 2023. “The Joe Rogan Experience” was the #1 podcast listened to by the Black audience surveyed, but six of the top 10 are hosted by Black hosts. They include: #2 “The Breakfast Club,” #4 “Drink Champs,” #5 “Million Dollaz Worth of Game,” #6 “The Joe Budden Podcast,” #7 “The Steve Harvey Morning Show,” and #9 “ShxtsNGigs.” According to the The Black Podcast Listener Report from Edison Research, SXM Media, and Mindshare, 63% of adult Black monthly podcast listeners say that it is very or somewhat important that podcasts include Black stories and perspectives. Fifty percent of adult Black monthly podcast listeners say that it is very or somewhat important that podcasts are hosted by Black hosts.

Industry Views

Pending Business: Q2

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imHave we passed the disappointment of 2023?

If ad sales at your radio station finished last year up double digits (excluding digital) please skip past the next few paragraphs. If you’re in the same boat as most radio ad sellers across the country at various levels – i.e. local, national, syndication, network – last year was a struggle.

Now then, how is Q1 shaping up?

Are you making up for lost ground, like the airline business, automotive business, restaurants or are you still pushing that boulder uphill? Here is some straight-from-the-field unfiltered feedback:

1. Valentine’s Day at most restaurants was one of the busiest on record. People at the packed-in table next to ours waited two hours after sitting to be served. So much for a 6:45 pm reservation. They got free dessert. Seriously?

2. Travel is back, make no mistake about it. Discount airfares are a thing of the past on the big-name airlines. At 6’2” I really believe my knees should not be touching the seat in front of me in comfort class on most major airlines.

3. Try negotiating a new car deal this month. No, not the incentives on the 2023 models, I’m talking 2024 in 2024. As the goodfellows said back home, fuhgeddaboudit.

There is nothing wrong with trying to make up for the lost income of the Covid years. After all, testing the pricing upside in business is the American way. We pay more, tip more, and adjust. It is the Darwin theory eating into our wallets every day. So why are most broadcast radio sales teams at all levels still throwing it against the wall to see what sticks? I see it every day in my marketing work. We have lost touch with the excitement, the “wow” factor, the customizations, the basic intangibles of selling the great talent we represent.

Let us learn from other successful businesses. Travel pitches pent-up demand, restaurants make sure you will get the special occasion marketing message no matter where you are, and the auto business, well the ships and chips are in!

What do we not understand about the current weakness in our broadcast radio sales strategy?

1. How current is your value proposition? Successful podcasters like Joe Rogan and Alex Cooper along with YouTubers, Facebook, Instagram, and all social media have changed the game-forever. How does your value proposition stand out today?

2. Talk radio will not go away. Programmers and talent will learn what they need to adjust to refocus one of the great radio formats ever created since someone said, “Let’s play the top 40 songs over and over.”

3. Let us start re-thinking what broadcast radio sellers need to prioritize to make a difference-today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

The “Taylor Swift Effect” on Edison Research’s Q4 Podcast Chart

By TALKERS | by TALKERS

Edison Research publishes its Top 50 U.S. Podcasts chart for the fourth quarter of 2023, based on total audience reach from its Edison Podcast Metrics. “The Joe Rogan Experience” remains ranked #1, with audiochuck’s “Crime Junkie” steady at #2 and The New York Times’ “The Daily” maintaining the #3im spot. But the big story is the rise of WSE Originals’ “New Heights with Jason and Travis Kelce” shooting from #67 in the Q3 2023 report to #6 in the Q4 chart. (The show was not in the top 100 in the Q2 2023 survey.) Edison says the show starring Taylor Swift’s boyfriend Travis Kelce “gained four and a half times the number of listeners and saw a change in composition to 50% female listeners.” Other noteworthy moves from radio-related podcasts include The DailyWire’s “The Ben Shapiro Show” rising from #17 in Q3 to #9 in Q4 and Cumulus Podcasts Network’s “The Dan Bongino Show” climbing from #29 in Q3 to #26 in Q4. Edison’s Q4 2023 ranker was conducted from October 9, 2023 to December 23, 2023, and is based on surveys of 5,356 weekly podcast listeners age 13+.

Industry Views

Pending Business: Ad Count

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imHow many times will we research the same subject and come to the same conclusion?

This time it is the podcast. How many ads will the average listener consider “appropriate” in a 60-minute episode?

If you read the recent research from Cumulus/Signal Hill, you know the answer. For the rest of you, survey says under four minutes per 60-minute episode. The same survey says the magic number for a 30-minute episode is under three.

How ironic is that? The typical talk radio hour runs more ads in one break than an entire 60-minute episode of a podcast. Could it be because we have been integrating radio commercials into hour-long broadcast content for over 100 years? Have we conditioned news/talk listeners to accept more commercials per hour? Our TV friends have been at for over 80 years with an even bigger hourly spot load. Anyone ever see audience research that says add more commercials?

Seriously, unless you pay for the ad-free experience of Netflix, HBO, Hulu, Spotify, Pandora, etc., like most consumers of media, you are comfortable with the ad-supported media model.

So, how has the podcast world been so successful with a model that would leave most traditional radio and TV owners, execs, and sellers dumbfounded.

Here is some insight from my experience.

1) CPM is higher in podcast. The hard facts are when you work with higher CPM you can adjust the commercial load. Demand for digital/social media and podcasts with marketable scale is greater than terrestrial radio. The demand curve for podcast advertising is greater than terrestrial radio. Time to wake up, shake up and shout out loud about our 100-year-old sleepy giant!

2) Survey said 62% of podcast listeners prefer the host read. Talk radio sellers should improve this pitch every day. Today, podcast sellers are simply better at it. Podcast sellers get the intimate relationship between host and listener better than most radio sellers get host and audience. Podcast hosts seem more one-on-one savvy. What will Joe Rogan’s next guest say? What will we hear when your talk talent interviews their next guest?

3) Quality. When your local production director is overloaded and needs to get commercials completed on the air yesterday, what wins: quantity or quality? Be honest here. Where is the next audio creative genius like Dick Orkin or Chuck Blore? Do you know those names?

4) Can you really compare ad load levels between the 60- or 30-minute podcast episode to the average three-hour daily talk radio show?

Traditional molds need to be revisited regularly. My experience with YouTube is showing me even newer models for monetization, different from audio podcasts. Does your 2024 planner have any room for innovation?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Front Page News Industry News

Wednesday, March 16, 2022

By Editor | by Editor

John Rosso Rises to President and CEO of Triton Digital. The company’s president of market development rises to president and CEO as Triton Digital founder Neal Schore transitions to managing advisor. John Rosso says of his new role, “I am extremely proud of Triton Digital’s achievements and market-leading innovations and accomplishments and I’m looking forward to guiding the company as we continue to fuel the growth of the global online audio industry. Neal has always insisted that Triton Digital provide unparalleled service, unrivaled expertise and a commitment to excellence, and I look forward to building on that legacy, further expanding Triton Digital and contributing even more to the industry as we move into the next stage of growth.” Schore comments, “I founded Triton Digital in 2006 to reinvent the online audio industry. It has been wildly fulfilling for me to experience Triton Digital delivering innovative technology, attracting the best of the best team, and building an incredible client base in over 80 countries, and I am so grateful to our team and clients for all their loyalty and trust since launching the company over 16 years ago. I’m pleased to assume the role of managing advisor, and to continue to support Triton Digital’s clients and employees under John’s exceptional leadership as Triton Digital continues to carry on our tradition of driving and leading our industry.”

 

Brett Beshore to Lead Alpha Media Dayton Cluster. Radio executive Brett Beshore joins Alpha Media as SVP/market manager for the company’s Dayton station group that includes sports talk WING-AM and four music brands. Beshore has served as market president for iHeartMedia Indianapolis for the past 10 years. Alpha Media regional president and chief compliance officer Bill McElveen commented on the announcement, “Since our former market manager in Dayton, Keith Wright, announced his retirement earlier this year, we’ve been searching for the best possible candidate to lead our awesome team in Dayton, and Brett brings all of Alpha’s core values to the market. He knows how to lead a team and serve a great market and we’re excited to welcome him aboard.” Beshore states, “I’m thrilled for the opportunity to join ‘the Pack’ at Alpha Media. Alpha’s Dayton stations have a highly talented team and a solid track record of success in the market with heritage brands such as WDHT-FM, WROU-FM, WGTZ-FM, WCLI-FM and WING-AM.  I look forward to serving our advertiser partners and providing great content for our listeners. I can’t wait to tell the story and find ways to use our stations to build and promote the great city of Dayton.”

 

iHeartMedia Announces Deal with TicketSmarter. A new multi-year agreement between Digital Ally’s TicketSmarter and iHeartMedia is struck that includes national marketing campaigns, prominent website feature displays, and sponsorship of national contests. The national contests will be powered by TicketSmarter and allow iHeartRadio listeners the opportunity to win trips and experiences. TicketSmarter CEO Jeff Goodman says, “We are thrilled to kick off this agreement with iHeartRadio and their innovative marketing team. We look forward to building once-in-a-lifetime experiences for their listeners.”

 

Today’s David Grapples Goliath with Problem/Solution. TALKERS magazine managing editor Mike Kinosian today presents a profile of Tampa-based talk personality David Gornoski. The 33-year-old hosts a daily, two-hour show on Genesis Communications’ WHBO, Tampa that is also distributed as a podcast. He assesses his endeavor as “more of a mission,” rather than a conventional news/talk show, succinctly mentioning the “Neighbor’s Choice” title “felt right” when he started this project approximately seven years ago. “It actually began as an informal book club with some friends I gathered together. We try to make sense of current events through the lens of anthropology – I called our little group ‘a neighbor’s choice.’ I thought we need to shake things up by taking ideas we’ve been [discussing] in our neighborly community to the public. I wanted to introduce a new way of looking at things and began doing a podcast online in 2015.” He says that he views Joe Rogan’s podcast success as something radio should look at. “Joe Rogan does a fantastic show and has been able to build a parallel universe with a younger demographic. If we bring a young, relevant, fresh and interesting perspective to talk radio, there’s no reason why we can’t have 11 million young people tuning into a [terrestrial] radio show.” Read more here.

 

TALKERS News Notes. At 2022 SXSW yesterday (3/15), PodcastOne president Kit Gray took part in the panel titled, “Everything Old is New Again: The Podcast Biz Model, along with fellow panelists Gary Ousdahl of Advanced Management, Jenni Skaug of Sonic Influencer Marketing, and panel moderator Ilana Susnow, head of marketing & audience development for PodcastOne. The goal was to talk about the modern podcast business model and how it has adapted and adopted methods from content industries including TV, radio, streaming, and social media…..Good Karma Brands’ KSPN-AM, “ESPN Los Angeles” and the Los Angeles Lakers agree to extend their radio rights deal, continuing a long-standing partnership. The station will carry all regular-season games as well as all preseason and post-season games. The station has served as the official radio broadcast home of the Los Angeles Lakers since 2009. Handling play-by-play duties are John Ireland, currently in his 11th season as the Lakers radio play-by-play announcer, and Lakers legend and two-time World Champion, Mychal Thompson, who is in his 19th season as color commentator…..The Charlotte Observer and Raleigh News & Observer, in collaboration with iHeartRadio, announce the release of “Payback,” a new multimedia series on the years-long fight by members of the U.S. Women’s National Team (USWNT) against what they allege is “institutionalized gender discrimination” in professional soccer. On February 22, 2022, the six-year legal battle between U.S. Soccer and the USWNT came to an end with an announced $24 million settlement and a pledge from the league’s governing body that steps would be taken to ensure equal pay between men’s and women’s teams in all competitions, including the World Cup. “Payback” examines some of the circumstances and events that led to the players’ filing.

 

Broadcasters Foundation Raises $300,000 at Golden Mike Award Gala. More than 270 radio and television broadcasters gathered at the Plaza Hotel in New York City on March 14 to honor Hilton H. Howell, Jr., chairman of the board and CEO of Gray Television and Atlantic American Corporation, with the 2022 Golden Mike Award and Lesley Visser, the first woman sportscaster to report on all major sporting events with the 2022 Lifetime Achievement Award. The gala was a fundraiser, raising over $300,000 to support the mission of the Broadcasters Foundation of America, which provides financial assistance to broadcasters in acute need. The annual event returned this year following a one-year hiatus due to the pandemic. Pictured here are Howell (left) and Visser (right).

 

Russia-Ukraine War, Gas Prices/Inflation, COVID-19, Daylight Saving Time, Midterms/Trump & the GOP, and Urban Violence Among Top News/Talk Stories Yesterday (3/15). Russia’s ongoing invasion of Ukraine, the U.S.’s role in sanctions and arming the Ukrainian military, and Volodymyr Zelensky’s planned address to Congress; soaring gas prices and the still rising costs of retail consumer goods; the leveling of COVID-19 cases in the U.S., the lockdowns in China, and the still-active People’s Convoy protesting mandates in Washington, DC; the U.S. Senate approves a bill to keep Daylight Saving Time year round; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; the capture of a man suspected of killing homeless people, the arrest of an NYC man who beat an elderly Asian woman, and other examples of violent urban crime were some of the top stories discussed on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Tuesday, February 8, 2022

By Editor | by Editor

Beasley Broadcast Group Reports 2021 Q4 Net Revenue Up 3.3%. Reporting its financial data from the fourth quarter of 2021, Beasley Broadcast Group reveals net revenue was $70.7 million, an increase of 3.3% over the same period in 2020 that the company says primarily reflects “a year-over-year increase in audio and digital advertising revenue and other revenue due to the continued recovery of the commercial advertising market from the effects of the COVID-19 pandemic, partially offset by a decrease in political revenue.” For the whole of 2021, Beasley reports net revenue of $241.4 million compared to net revenue of $206.1 million for all of 2020. The company reports operating income of $6.5 million in the fourth quarter of 2021 compared to operating income of $19.6 million in the fourth quarter of 2020. The decrease largely reflects higher operating expenses related to its digital agency build out, and the return of certain expenses that had been reduced in 2020 due to temporary measures taken in response to the COVID-19 pandemic. Beasley CEO Caroline Beasley comments, “Beasley delivered a strong finish to a solid year of operating and financial performance, as the strength of our content and continuing improvement in advertising trends, combined with the ongoing success of our digital transformation and revenue diversification strategies, continue to fuel our recovery. Throughout the year, we made significant progress on our near-term goal of returning all of our revenue sources to pre-pandemic levels, as reflected by the 17% increase in full-year net revenues to $241 million. Top-line growth was the primary factor contributing to a 75% year-over-year increase in Station Operating Income to $42 million. Overall, we believe these results demonstrate the strength and relevance of our industry-leading audio content and our teams’ extraordinary efforts to serve our listeners, customers and communities through challenging circumstances. Growing consumer and advertiser demand for Beasley’s digital audio content drove a 47.3% year-over-year increase in digital revenue, with digital accounting for 15% of total fourth quarter revenue. Notably, our digital network delivered record digital audience impressions for the third consecutive quarter, with total digital impressions growing 20% over third quarter 2021 levels and 39% over the prior year period. Total outstanding debt as of December 31, 2021 was $300 million and we had $51.4 million of cash and cash equivalents on hand. Our strong liquidity position enables us to make debt repayments while providing us with increased financial flexibility to pursue a potential acquisition or investment within the digital space, should an opportunity arise that could accelerate our digital growth or provide synergies and increased free cash flow.”

Melissa Rapp Named SVP of Affiliate Sales for Key Networks. Media sales pro Melissa Rapp is named senior vice president, affiliate sales for Key Networks. Rapp was most recently with SDS as vice president of sales. During her career she’s also served with vCreative and MediaSpan Online Services and has held sales positions at several radio stations. Key Networks COO Dennis Green says, “As we continue to build a best-in-class organization at Key Networks, we are delighted to welcome Melissa Rapp to lead our affiliation efforts. Melissa has extensive contacts in the industry, understands broadcasters’ needs and has the confidence from affiliates that she will deliver best-in-class products and services for their stations.” Rapp comments, “I’ve known Key Networks CEO Rob Koblasz and COO Dennis Green for many years, and I’m thrilled to finally have the opportunity to work with them. My passion has always been to help stations be more efficient and serve their communities with the best possible product. It’s a great time to be in radio and a grand time to represent the premium talent and programming at Key Networks!”

Carl Jackson Podcast Joins Salem Podcast Network. The host who filled in for Larry Elder during his hiatus from radio to run for governor of California in September’s recall election is getting his podcast added to Salem Media Group’s Salem Podcast Network. Carl Jackson’s eponymous podcast launched yesterday (2/7) with new episodes dropping each weekday. In addition to subbing for Elder, Jackson has also been regularly heard on WORL-AM, Orlando “AM 950 The Answer.” Salem VP of spoken word Phil Boyce says, “Carl Jackson has an amazing story, and every day on this podcast he will be telling it. When Larry Elder took his leave of absence to run for California governor, Carl took over and never missed a beat. He is smart, articulate, and fearless.” Jackson comments, “I’m absolutely humbled and excited to be a part of the team on the Salem Podcast Network. This opportunity is proof that the American Dream is alive and well when you work hard. I look forward to reaching a new audience with this podcast that will help me fight to save America as we know it.”

NRG Media Promotes Jim Smith to COO. Media executive Jim Smith is promoted to chief operating officer at NRG Media, LLC. Smith has served the company as chief financial officer for the past 14 years. NRG says Smith will continue to oversee the financial component of NRG Media as the company’s CFO but will add leading the operational oversight of NRG’s nine markets and 38 radio stations throughout the Midwest in Iowa, Illinois, Nebraska and Wisconsin to his duties. NRG Media president and CEO Mary Quass says, “Jim understands the importance of NRG’s mission to provide great local radio and plays an instrumental role in leading the company through operational challenges created by the pandemic over the last two years.”

‘The Joe Rogan Experience’ Tops Edison Research’s Podcast Chart. This chart of the top 50 podcasts in the U.S. from Edison Research is based on Edison’s Podcast Consumer Tracking Report, which Edison says is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks and is also the only measurement based on actual listening, not downloads. For the fourth quarter of 2021, Spotify’s “The Joe Rogan Experience” ranked #1, followed by The New York Times’ “The Daily” at #2 and audiochuck’s “Crime Junkie” at #3. Edison says its podcast chart “is derived from data collected continuously Q1 2021 – Q4 2021, from surveying weekly podcast consumers ages 18 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase behavior information.” Subscribers include SXM Media, Google, NPR, Spotify, Wondery, ESPN/ABC/Disney, WarnerMedia, and more. You can see the complete chart here.

TALKERS News Notes. Chicago media writer Robert Feder reports that former WBBM-AM/WCFS-FM news anchor Mariam Sobh is launching a new podcast titled, “News with a Bite,” in collaboration with former WGN-AM programmer Todd Manley of EarSight Studios. Feder writes, “In addition to highlighting news headlines with Sobh’s commentary, the podcast features sketches, comedy songs and in-depth interviews with a variety of guests.”…..AdLarge announces the addition of the “Late Night Drive with Ellie Schnitt” podcast to its ad sales portfolio. The podcast expands on health and wellness content, specifically focusing on mental health, love, and navigating adult life. Schnitt is the former host of the popular Barstool Sports podcast, “Schnitt Talk.”…..The Nebraska Broadcasters Association will enshrine Rick Alloway, Gary Kerr and Neil Nelkin into its Hall of Fame at a celebration scheduled for August 9 in Lincoln, during the 87th Annual NBA Convention. Rick Alloway worked for KFOR, Lincoln from 1972-1984 as an announcer, producer, promotions director and operations manager. Nelkin’s career includes work as an announcer, talk show host, program director, operations manager, station manager and co-owner. He continues to stay active in Omaha radio, at both NRG Media and at Walnut Media.

Ukraine Tensions, COVID-19/Freedom Convoy, SCOTUS Redistricting Decision, Spotify-Joe Rogan Controversy, January 6 Investigation/Trump Documents Question, and Beijing Olympics Among Top News/Talk Stories Yesterday (2/7). The diplomatic tensions over Russia’s military build-up at the Ukraine border; the rate of COVID-19 cases in the U.S. and abroad, the loosening of mask mandates, and the Canadian truckers’ Freedom Convoy; the Supreme Court sides with the Alabama GOP over its new congressional map; the ongoing controversy over Spotify’s PR maneuvers with podcaster Joe Rogan; the investigation into the January 6 Capitol attack and allegations that former President Donald Trump tore up documents related to the day’s events; and the Beijing Winter Olympics were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.