Industry News

TALKERS News Notes

Podcast producer Wondery renews its agreement with audio analytics and research platform Veritonic Wondery head of ad management Alyson Sprague states, “We choose to work with Veritonic based on their industry-leading creative measurement solutions, and their ability to deliver actionable insights at scale through an easy-to-use dashboard and UI. We are thrilled to offer this benefit to our customers, and to support insights-driven decisions around media planning and audio creative.”

Podcast advertising sales firm AdLarge announces today that “HR Besties” joins the company’s podcast portfolio. “HR Besties” is hosted by the three human resources experts who are behind some of social media’s most popular HR accounts. With followings of over 3.7 million on TikTok and Instagram alone, the “HR Besties” are known for sharing their honest yet entertaining experiences and perspectives as well as their hilarious takes on HR nightmares that “may or may not be based on true events.”

Industry Views

Pending Business: Q2

By Steve Lapa
Lapcom Communications Corp
President

imHave we passed the disappointment of 2023?

If ad sales at your radio station finished last year up double digits (excluding digital) please skip past the next few paragraphs. If you’re in the same boat as most radio ad sellers across the country at various levels – i.e. local, national, syndication, network – last year was a struggle.

Now then, how is Q1 shaping up?

Are you making up for lost ground, like the airline business, automotive business, restaurants or are you still pushing that boulder uphill? Here is some straight-from-the-field unfiltered feedback:

1. Valentine’s Day at most restaurants was one of the busiest on record. People at the packed-in table next to ours waited two hours after sitting to be served. So much for a 6:45 pm reservation. They got free dessert. Seriously?

2. Travel is back, make no mistake about it. Discount airfares are a thing of the past on the big-name airlines. At 6’2” I really believe my knees should not be touching the seat in front of me in comfort class on most major airlines.

3. Try negotiating a new car deal this month. No, not the incentives on the 2023 models, I’m talking 2024 in 2024. As the goodfellows said back home, fuhgeddaboudit.

There is nothing wrong with trying to make up for the lost income of the Covid years. After all, testing the pricing upside in business is the American way. We pay more, tip more, and adjust. It is the Darwin theory eating into our wallets every day. So why are most broadcast radio sales teams at all levels still throwing it against the wall to see what sticks? I see it every day in my marketing work. We have lost touch with the excitement, the “wow” factor, the customizations, the basic intangibles of selling the great talent we represent.

Let us learn from other successful businesses. Travel pitches pent-up demand, restaurants make sure you will get the special occasion marketing message no matter where you are, and the auto business, well the ships and chips are in!

What do we not understand about the current weakness in our broadcast radio sales strategy?

1. How current is your value proposition? Successful podcasters like Joe Rogan and Alex Cooper along with YouTubers, Facebook, Instagram, and all social media have changed the game-forever. How does your value proposition stand out today?

2. Talk radio will not go away. Programmers and talent will learn what they need to adjust to refocus one of the great radio formats ever created since someone said, “Let’s play the top 40 songs over and over.”

3. Let us start re-thinking what broadcast radio sellers need to prioritize to make a difference-today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

NAB Sides with Canadian Broadcasters in Meta News Blocking

The National Association of Broadcasters, in response to Meta blocking news on Facebook and Instagram for Canadian users after the passage of Canada’s Online News Act, joins the Canadian Association of Broadcasters in decrying the move. NAB president Curtis LeGeyt and CAB president Kevin Desjardins say in a joint statement, “As national associations representing broadcasters in the U.S. and Canada, the Nationalim Association of Broadcasters and the Canadian Association of Broadcasters strongly urge lawmakers to support legislation that enables news providers to negotiate with dominant digital platforms for fair terms and conditions when our content appears on their platforms. Meta – a nearly trillion-dollar company – repeatedly chooses to restrict news content for its users to avoid compensating news producers for the value it gains on their vital journalism. These retaliatory tactics demonstrate Meta’s monopolistic dominance over the advertising marketplace and its ability to dictate how radio and TV broadcasters, newspapers and others can reach audiences online. Rather than working to ensure its users have access to trusted news and information, Meta is holding news content on its platform hostage. Policymakers should not reward Meta’s coercive behavior. At a time when misinformation, disinformation and AI-generated content proliferate online, the future of democracy relies on the accessibility of fact-based, trustworthy journalism.”

Industry News

Meta May Delete News From Its California Apps

In a warning issued yesterday (Wednesday, 5/31), Meta claims it will pull news links from Facebook and Instagram in California if lawmakers in The Golden State move forward with a bill that would tax the company for news content. The proposed California Journalism Preservation Act would require online platforms to pay a “journalism usage fee” to news providers whose work appears on their services. Under the measure, an estimated 70% of the money collected from that fee would support newsrooms throughout California. Meta argued the bill will aid out-of-state companies and says if the Journalism Preservation Act is enacted, it will remove news from Facebook and Instagram altogether. While the bill has been praised from some of California’s largest journalism unions such as Media Guild of the West and Pacific Media Workers Guild, non-profit media advocacy organization Free Press Action has criticized it, per CNN, as doing “nothing to support trustworthy local reporting and would instead pad the profits of massive conglomerates.”

Industry News

Comscore: Outkick Fastest Growing Sports Site

Clay Travis’s sports media platform OutKick finished as the “fastest-growing year-over-year in the top 50 sports sites in unique viewers” in February 2023, according Comscore. OutKick says it continues to post substantial increases in unique viewers with a 326% year-over-year growth versus February 2022. Travis says, “We’re continuing our growth trajectory every month and that’s directly correlated with the incredible OutKick talent that drives engaging content every day with personalities who are able to speak their minds.” OutKick also says it saw over 1 million social interactions on Facebook,Twitter, and Instagram, up 258% in February 2023 versus February 2022. Additionally, YouTube Video Views for OutKick attracted 7.1 million views – up 487% from the prior year, according to Shareable.

Industry News

FOX News Wraps 2022 as Tops in Multiplatform Views and Minutes

According to data from Comscore, FOX News Digital closed out 2022 as the top-performing news brand with multiplatform views and minutes. For the year, FOX News Digital secured more than 18 billion multiplatform views, over 34 billion multiplatform minutes and averaged 82.7 million monthly multiplatform unique visitors. FOX News states that it was also “the most engaged news brand on social media throughout 2022, according to Emplifi, reaching over 445 million social media interactions. FOX News Digital drove 179.7 million Facebook interactions, 49.6 million Twitter interactions and 215.9 million Instagram interactions. On YouTube, FOX News delivered its best year ever, driving over 3.4 billion views, finishing first in the news competitive set.” While FOX News Digital topped rival CNN.com in the multiplatform minutes and multiplatform views category, CNN.com was the leader in multiplatform unique visitors – the digital equivalent of cume – with 124.9 million compared to NYTimes.com’s 89 million and FOX News Digital’s 82.7 million.