Monday Memo: It’s Artificial Intelligence
By Holland Cooke
Consultant
I asked ChatGPT: “Vendors are now offering radio stations a service that delivers advertising commercial copy generated by AI. Because AI draws from what’s already been done, this risks sound-alike scripts. Is there a list of commercial clichés users should instruct AI to exclude?”
Instantly, the robot replied: “While there isn’t a definitive list of commercial clichés, as they can vary depending on industry, audience, and cultural context, here are some common examples to consider instructing AI to avoid:
1. Don’t miss out!
2. Limited time offer!
3. One-of-a-kind deal!
4. Act now!
5. For a limited time only!
6. Unbeatable prices!
7. Revolutionary product!
8. Best in class!
9. Cutting-edge technology!
10. Guaranteed satisfaction!
11. Change your life today!
12. Once in a lifetime opportunity!
13. Hurry, while supplies last!
14. Get yours today!
15. New and improved!
These are just a few examples, and there are many more clichés that could be included in such a list. It’s also important to consider the specific audience and context when identifying and excluding cliches from AI-generated advertising commercial copy.”
Skynet has become self-aware.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins,” and “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.