Industry Views

Monday Memo: “Kill The Feed!”

By Holland Cooke
Consultant

imgCorporate cost cuts continue. In a recent column here, I described 18 non-radio career options for which your skill set as a broadcaster could qualify you. In just the last couple years, several longtime TV news people I know – who had-it-up-to-here with the hours – reinvented themselves accordingly.

“But radio is all I’ve ever done!” you say? No. Radio is (or was) your platform. And – as clients are accustomed to hearing me say – “Everything we do is storytelling.” So where else can you tell yours?

Tools are available, many free. To illustrate, I wrote a novella (shorter than a novel, longer than a short story). It’s the first fiction I’ve written since a high school homework assignment, and you can download it, also free.

I had an idea for a John Grisham/James Patterson-style thriller. ChatGPT and MS Copilot were my co-authors, suggesting plot twists and critiquing, chapter-by-chapter. After ChatGPT reviewed each one, I ran it through Copilot – like having a team of writers. Both AI tools also created the images you will see on the landing page. Tell either app how you want your web page to look, and it will write the HTML code! And Google Search helped with details.

Every one of those functions was completed in five seconds or less, free. As is Audacity, if you’d rather not spend for your own copy of the Adobe Audition you use (or used) at the radio station. And before you subscribe to Microsoft Office 365, peruse the suite of lookalike tools at OpenOffice.org. Video? Premiere Pro is pricey, but Adobe Express is free and there are shareware alternatives.

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Seen those TV ads TikTok is running to stave-off a USA ban? Storytellers share how they’re making a living there. Could you?

I hope you like my story. But even if you don’t, I hope you will experiment with new ways to tell yours. I’m not saying any of us will write a best-selling novel. But if you do, you can also voice the audiobook version.

Now, grab the armrest, for chilling intrigue, and a damning narrative about the corporate consolidation that plagues broadcasting, set in the beguiling place where we live, populated by pseudonyms (including the author’s) which some will find thinly-veiled: http://getonthenet.com/TalkersPreview.html

That’s your sneak peek. It drops on April Fool’s Day.

Next week, I’ll be reporting here from The NAB Show in fabulous Las Vegas. If you’re going, wear comfortable shoes! But even if you do – and you plan on walking from where shuttle busses drop you off at the Convention Center to the West Hall where most radio and podcasting sessions will be – pack a lunch. It’s a hike!

Better idea: Let Elon Musk give you a free ride… UNDERGROUND, in “The Loop.” He has 100 Teslas zooming through what seems like a high-tech Batcave that his Boring Company is…boring. Here’s video I shot at CES: https://youtu.be/wqqQd9vZnM0

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Radio Pro Kelly Orchard Publishes Suspense Novel in Radio Setting

Lifelong broadcaster and FCC consultant Kelly Orchard is publishing a suspense novel titled, Dead Air: Theimg Day the Music Died, that involves pirates hijacking 100 radio stations in five major U.S. cities and follows one company’s story over the course of 24 hours. Orchard was raised in a radio family that owned and operated stations in the 1980s and 1990s. Her family later launched a consulting business that conducted mock FCC inspections and she says the idea for her novel was born from those experiences.

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Broadcaster Maria Garcia Dies at 52

Radio pro Maria Garcia passed away on July 12 at age 52. During her career, she served with WINZ, WIOD,im and WHQT in Miami; WCBS-AM, New York; WINS, New York; and WBLI, WALK, and WKJY on Long Island. She was a two-time Gracie Award winner and was a recipient of other honors and awards. Her greatest joy was her son Ethan, who she shared with her former husband Andrew Kalb. Garcia loved her animals and fostered many kittens through the years as well. Those wishing to do something in her name, might consider a donation to the North Shore Animal League.

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SiriusXM Reports Q1 Financial Results

Satellite and internet broadcaster SiriusXM reports its 2024 first quarter financial results and reveals revenue of $1.68 billion, a decrease of less than 1% from the same period in 2023. The company reports net income of $265 million, an increase of almost 14% over Q1 of 2023. However, the figure getting the most notice from industry watchers is the loss of 359,000 self-pay subscribers. Additionally, self-payim subscriptions to Pandora Plus and Pandora Premium services fell by 64,000. During the analyst conference call, SiriusXM CEO Jennifer Witz admitted that the focus on the company’s new streaming app has been disruptive, but she says they feel good about their goal of getting new, younger subscribers for the streaming-only service. “We are confident that our app platform relaunch and the product improvements coming in the car are putting us on the right path.” She says in a press release, “We have significantly stepped-up the pace of experimentation and innovation, a critical lever in our mission to deliver improved subscriber performance while maintaining a disciplined approach to spending in our focus on profitability.”

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“SportsRadio 610” in Houston Releases Contributor John McClain

According to a report in the Houston Chronicle, longtime pro football writer and broadcaster John McClain – who retired from the Chronicle in 2022 – is being let go from his role with Audacy’s sportsim talk KILT-AM “SportsRadio 610.” McClain’s role with the station included appearing on the station’s programs, writing stories for its website and co-hosting a podcast with station personality Sean Pendergast. The 72-year-old McClain tells the Chronicle that he’s not ready to leave the Houston radio market, adding, “I’ll see if people are interested. I’m a free agent now.” Read the Chronicle story here.

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Tim Hall Named APD at “97.1 The Fan” in Columbus

Tegna announces that Tim Hall is named assistant program director at sports talk WBNS-AM and FM, Columbus “97.1 The Fan” and “1460 ESPN.” Hall is currently the host of “The Buckeye Show” (6:00 pm to 8:00 pm) and Ohio State football and men’s basketball post-game shows from Learfield. Programim director and operations manager Matt Fishman says, “Tim’s extensive background in the sports talk format is invaluable as we continue to grow ‘97.1 The Fan’ and ‘1460 ESPN’ here in Columbus. I look forward to watching Tim grow in this new role and seeing his impact on the team and the overall product.” Station manager Cody Welling adds, “For the last several months, Tim has expressed the interest and ability to grow as a broadcaster and as a programmer. As ‘97.1 The Fan’ continues to innovate as one of the elite sports radio properties in the United States, I’m excited to see the contributions that Tim will deliver for our station and the community.”

Industry News

Afflicted Broadcaster Raising Awareness of Need for Organ Donors

Western Massachusetts broadcaster and public relations pro Mark Auerbach (pictured) has revealed his dramatic battle with stage 5 kidney disease in an effort to raise awareness of the need for organ donors and hopefully find a donor for his own situation. Auerbach hosts “ArtsBeat,” “On The Mark,” and “Athenaeum Spotlight,” on WCPC-TV 15 and WSKB, Westfield, MA. He’s also the ArtsBeat reporter for Pioneer Valley Radio. Auerbach says people can help by taking any of three steps: 1) becoming an organ donor upon your death; 2) consider donating while you’re alive (get details at kidney.org); and 3) donating to him at Mass General Hospital’s living donors program (https://mghlivingdonors.org/). If you choose the third option, please indicate that you are specifically interested in donating an organ to Mark Auerbach.