iHeartMedia and independent sell-side advertising company Magnite are launching a marketplace that brings together iHeartMedia’s broadcast radio, streaming radio and podcast assets for inclusion in omnichannel programmatic media buys. Built from a custom implementation of Magnite’s SpringServe ad serving technology, the marketplace enables advertisers to transact with a data-driven approach via real-time-bidding across iHeartMedia’s broadcast and digital audio inventory through a single activation channel. iHeartMedia chief data officer and president of revenue strategies Brian Kaminsky says, “With today’s consumers spending a third of their media time with audio, expanding programmatic’s access to iHeart’s audio assets is imperative for the industry. Not only are we expanding what role programmatic can play for advertisers, we are also improving the efficacy of their campaigns by allowing them to use real-time data to message their audience in the most engaging way possible, in an environment of trust and interest. We’re excited to expand our partnership with Magnite because they have proven expertise in programmatic and the ability to build technology fit for the unique needs of audio advertising to take its place in omnichannel.”
iHeartMedia is launching new brand safety technology for podcast advertising powered by Sounder. iHeartMedia says it is the first to go live with Sounder’s AI and Machine Learning (ML) technology, giving brands episode-specific safety assurance, a level of precision previously unavailable in podcast inventory, at scale. Sounder says its technology is the first to help advertisers deem if a podcast episode is brand safe before an ad runs, enabling advertisers to plan and execute campaigns with confidence. iHeartMedia chief data officer Brian Kaminsky says, “Audio had been without a truly operative brand safety tool that gave advertisers the ability to run without risk at a national scale. The process was labor intensive, fragmented, and often failed to deliver the level of protection brands truly needed. We looked at every potential solution in the industry, and Sounder’s technology is far ahead when it comes to brand safety and suitability. This new tool changes the future and opens up endless possibilities. Brands are now able to opt out of content they deem unsafe and inappropriate. Our partnership with Sounder has set a new benchmark for transparency in audio advertising that has been long overdue.”
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Comes the Fall,” looks back at this past week of 9/19 to 9/23. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Gregg Stebben, talk show host Beamz/Live; Jeff Katz, talk show host, WRVA, Richmond; Jack Heath, talk show host, “The Pulse of NH”; Daliah Wachs, M.D., physician/talk show host, Genesis Communications Network; Renee Kohanski, M.D., podcast commentator/forensic psychiatrist. The show airs weekends (Friday evenings to Sunday nights) on almost 100 broadcast signals and networks across the U.S. and U.K as well as having developed a significant international following as a podcast. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
What ‘Serial’ Has Meant to the Audio Industry. The release of Adnan Sayed from prison last week put the investigative podcast “Serial” back in the spotlight. Sayed – convicted of killing his girlfriend Hae Min Lee – was one of the subjects of the first season of the podcast and, as it turned out, the true crime genre would become one of podcasting’s most popular. Eight years ago, radio consultant Bill McMahon of The Authentic Personality wrote a piece about the first season of “Serial,” explaining why the program was so appealing. Today, he says that column also “explained why podcasts containing journalism, news reporting, and storytelling similar to ‘Serial’ are among the most-listened-to podcasts today.” McMahon adds, “This quote from an interview the Nieman Lab conducted with ‘Serial’ creator Sarah Koenig just prior to the launch of ‘Serial’ speaks volumes about how the status quo, conventional wisdom and groupthink that is so pervasive in broadcasting stifles creativity and innovation: ‘For us, that it’s a podcast is so liberating. We can tell it as long as we need to tell it, and we don’t have to worry about it.’” You can read McMahon’s original column published in TALKERS here.
Media Research Council Holds 35th Annual Gala. Pictured above at the Media Research Council’s 35th annual gala in Washington, DC on Wednesday (9/21) are (from l-r): conservative author Andrew Klavan, Daily Wire CEO Jeremy Boreing, Salem Radio Network host Dr. Sebastian Gorka, Newsmax TV host and former White House press secretary Sean Spicer, Epoch TV executive producer Matthew Faraci. The event was titled, “Night of the Unwoke,” and featured speakers Larry O’Connor of WMAL-FM, Washington and Cal Thomas, whose daily commentaries are syndicated by the SRN.
Binnie Media Promotes Czarnecki. One of the nation’s most successful regional media groups, Binnie Media, promotes Michael Czarnecki from director, brand operations to VP of programming for the company’s Maine operations for the company’s New Hampshire news/talk stations branded as “The Pulse of New Hampshire.” Heath Cole continues his role as VP of programming for the company’s New Hampshire operations. Both Czarnecki and Cole will report to company president Massimo Rosati. Binnie Media is New England’s largest locally owned media company with radio, digital and outdoor assets covering Maine, New Hampshire, Vermont and Massachusetts.
iHeartMedia Partners with Neustar for Marketing Attribution. This partnership between iHeartMedia and Neustar, Inc. includes broadcast radio in end-to-end marketing attribution. A press release says the “new solution combines iHeart’s unparalleled audio reach with Neustar’s industry-leading marketing attribution solution to measure consumer engagement and the sales impact of broadcast radio alongside all other advertising channels.” It expands the Neustar Unified Measurement Solution, which spans Marketing Mix Modeling (MMM) and Marketing Attribution solution to include the iHeart broadcast radio universe. The release also says that Neustar is the first attribution service to unify the measurement of radio, which reaches over 90% of Americans a month, with all other channels into one platform. This innovation provides critical insights into the incremental contribution the massive reach of broadcast radio has on consumer purchase behavior. iHeartMedia chief data officer and president of revenue strategies Brian Kaminsky says, “The scale and effectiveness of broadcast radio is undeniable. Now with Neustar, we are able to offer brands a new level of granular user-level consumer analysis, to ensure that all media channels –including broadcast radio, are used to optimize their marketing plans and drive the results they are seeking.”
TALKERS News Notes. On yesterday’s edition of “The Todd Starnes Show,” former President Donald Trump was a guest and addressed a number of topics, including the civil suit filed against him, his children and two Trump Organization officers in New York, as well as the “Contract with America” he says Republicans will soon announce…..WRVA, Richmond talk host Jeff Katz’s program is named “Best Local Afternoon Radio Show” by the Richmond Times-Dispatch in it’s “The Best” feature for the third consecutive year…..The NBA’s Golden State Warriors sign a multi-year contract extension with Audacy sports talk outlet KGMZ-FM, San Francisco “95.7 The Game” for the station to continue serving as the team’s flagship radio station. Tim Roye, who is entering his 28th season as the radio voice of the Warriors, will once again handle play-by-play duties. Jim Barnett will continue to join Roye in the booth as color analyst for all road games, with Tom Tolbert handling analyst duties for home games. Audacy San Francisco regional vice president Stacey Kauffman says, “We’ve been so fortunate to give listeners a front row seat to the sounds of three championships over the last decade, and we’re thrilled to extend our partnership with the NBA’s premier franchise.”…..Audacy’s Cadence13 releases the trailer and announces initial guests for “K[no]w Mercy with Stephen A. Smith,” the sports personality’s first podcast. The podcast launches on Monday (9/26) guests will include: Snoop Dogg, Sean Hannity, LL COOL J, Chris Cuomo, and Sue Bird…..Cumulus Media and YAP Media agree to a deal for Cumulus to monetize, market, and distribute YAP Media’s existing and forthcoming podcasts. Joining the Cumulus Podcast Network is YAP Media’s flagship podcast, “Young and Profiting,” hosted by YAP Media founder and CEO Hala Taha. Additional YAP Media podcasts joining the Cumulus Podcast Network include “Creating Confidence with Heather Monahan,” “True Underdog with Jayson Waller,” “A Feminine Impression with Dr. Michelle Daf,” “The Murdaugh Family Murders with Matt Harris and Seton Tucker,” “Chapter a Day Audio Bible read by Pastor John Stange,” and “The Greatness Machine with Darius Mirshahzadeh.”…..Audacy’s C13Originals unveils the second season of “It Was Said,” the podcast franchise that looks back on some of the most powerful, impactful, and timeless speeches in history. Season 2 will feature an all-new lineup of generation-defining speeches from towering figures in history, including: Winston Churchill’s “The Finest Hour,” JFK’s “We Choose to go to the Moon,” Theodore Roosevelt’s “Man in the Arena,” Margaret Thatcher’s “The Lady’s Not for Turning,” Nelson Mandela’s “I am Prepared to Die,” and Ronald Reagan on the 40th Anniversary of D-Day….. National Soccer Hall of Famer Eric Wynalda is joining fellow Hall of Famer and teammate at the 1990 and 1994 World Cups Tony Meola to host the popular SiriusXM FC afternoon show “Counter Attack.” Wynalda previously hosted “Wynalda Talks Football” on SiriusXM.
The Economy, Inflation, and Fed Interest Rate Hike Top News/Talk Story for Week of September 19-23. The state of the U.S. economy, the high food and gas prices and the Fed’s raising intertest rates by three quarters of a point combined as the most-talked-about story on news/talk radio this week, landing atop Talkers TenTM. At #2 this week was former President Donald Trump being sued by New York Attorney General Letitia James for fraud and the Department of Justice’s classified documents investigation, followed by the Russia-Ukraine War and foreign affairs at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. see this week’s complete chart here.
WOR Morning Co-Host Michael Riedel is This Week’s Guest on Harrison Podcast. The co-host (with Len Berman) of the WOR, New York morning show, Michael Riedel is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Their successful show, now in its fifth year, combines a left-right political element with sports and arts & entertainment. Riedel is a moderate conservative and Berman is a liberal. They regularly engage in friendly political debate and banter. In addition, both bring their background interests to the table. Berman is a former sports talk personality and Riedel is an established Broadway theater critic as well as a best-selling author. Harrison and Riedel engage in an interesting cell phone conversation examining New York City’s recovery from the economic and public safety issues imposed by the pandemic, plus the state of Broadway theater, cinema and presidential politics. To listen to the podcast in its full eclectic glory, please click here.
Clay Travis & Buck Sexton Show to Commemorate Rush Limbaugh Today. On today’s edition of Premiere Networks’ “The Clay Travis & Buck Sexton Show,” the hosts will honor the legacy of Rush Limbaugh on the one-year anniversary of his death. The hosts say they will “reflect on Limbaugh’s ‘way of life,’ as he often described it, and the inspiration and motivation he brought to millions of fans.” Travis and Sexton will “demonstrate how prescient ‘America’s Anchorman’ was and continues to be on the issues of the day, showcasing highlights and accurate predictions from his award-winning program.” The show will also feature notable on-air moments from Limbaugh’s 30-plus year career, listener memories, and special appearances by family, former staff and fellow broadcasters, including: Limbaugh’s wife Kathryn; long-time call screener and “official show observer” James Golden; frequent guest hosts Mark Steyn and Todd Herman; and national radio and TV personality Sean Hannity.
Superadio and Mean Ole Lion Media Partner for Podcast Division. Syndication and sales firm Superadio, LLC announces a partnership with podcast network Mean Ole Lion Media, in which Superadio will serve as the sales and marketing arm focusing on audience growth and monetization. Mean Ole Lion Media positions itself as a place “Where Content is King And Black and Brown Voices Truly Matter.” Superadio says it is launching its podcast division with over 14 Mean Ole Lion Media shows that speak directly to issues affecting Black America, including “Oh That’s Deep,” “Black Women Conversations,” “Business of the Beat,” “The Overlooked” and “Conversations with Dr. Ian Smith.” Mean Ole Lion Media founder Ken Johnson says, “This partnership is the result of mutual admiration and respect for Superadio. Their passion for content is completely in line with Mean Ole Lion Media. The company’s standing in urban radio and their existing content targeting African Americans is an excellent complement to our efforts in the podcast arena.”
Edison Research and Ad Results Media Present Super Listeners Study Results. Super listeners are defined by Edison Research as American adults who listen to five or more hours of podcasts weekly. In the third annual Super Listener Study from Edison and Ad Results Media, the data indicates that Super Listeners are spending an average of 11.2 hours listening to podcasts weekly, up from 10.5 hours last year and 9.8 hours the year before. Other findings include: 51% of podcast Super Listeners agree that they pay more attention to ads on podcasts than on other media, up from 48% last year; 53% of podcast Super Listeners agree that their opinion of a company is more positive when it is on a podcast they regularly listen to, up from 49% last year; 50% of podcast Super Listeners agree that advertising on a podcast is the best way for a brand to reach them, up from 49% last year. Also, the study finds that Super Listeners are continuing to notice an increase in the number of commercials and length of ad breaks in podcasts with 59% saying the total number of ads in the podcast they regularly listen to has increased, up from 56% last year. This year’s study saw an increase in the number of Super Listeners who believe it is important or very important to limit their exposure to advertising, up to 59% from 50% from last year. Edison Research SVP Tom Webster says, “It’s clear that podcasting’s most active consumers are both difficult to reach through traditional means of advertising, and also extremely receptive to the right message, in the right context, in their favorite podcasts. The podcast industry has an incredible opportunity to be a trusted means of access to an extremely valuable subset of consumers.” Find out more here.
iHeartMedia and Sounder Partner for Podcast Brand Safety Tools. A deal between iHeartMedia and audio intelligence platform Sounder is struck that allows iHeartMedia to “leverage Sounder’s Audio Data Cloud to provide both established and emerging podcast creators the best AI and Machine Learning tools to help them gain critical, real-time insights to accelerate growth and improve monetization.” iHeartMedia chief data officer Brian Kaminsky says, “As the leader in podcasting, the iHeartPodcast Network hosts the most diverse group of high-quality creators in the world and produces the most podcasts that generate over one million plus downloads. It’s critical that we learn from the challenges advertisers have had with video and social media to deliver safety tools and controls that allow brands to customize their campaigns and ensure that their ads will be delivered at scale in a brand safe environment. Our partnership with Sounder underscores our commitment to innovation in audio advertising and our goal of creating more meaningful connections between advertisers and listeners. In addition to simple brand safety, this partnership will also unlock brand suitability tools that will dynamically align brands with content and creator-sentiments that supports their goals and objectives.” In addition to this commercial partnership, iHeartMedia has also announced a strategic investment in Sounder, as lead investor in the company’s Series A round.
Alliance for Women in Media and Foundation Announce Board Members and Officers. The Alliance for Women in Media and the Alliance for Women in Media Foundation announce their 2022 boards of directors and officers. Heather Cohen, EVP, The Weiss Agency begins her second term as chair of the boards. iHeartMedia EVP Thea Mitchem joins the AWM board. Marie Tedesco, CFO, Beasley Media Group joins the AWM board, and Audacy SVP of digital audio content Tim Clarke joins the AWM Foundation board. The organizations also announce that McVay Media president Mike McVay, Radio Ink/RBR-TVBR publisher Deborah Parenti, and Katz Radio Group president Christine Travaglini continue their Foundation board terms.
TALKERS News Notes. The WAMU, Washington-produced and NPR-syndicated daily talk program “1A” will soon launch “1A Remaking America” – a “major, two-year reporting project covering the threats to America’s democracy.” The program is being funded by a grant totaling $750,000 from the Corporation for Public Broadcasting and takes place in partnership with several public media stations across the country. The project “will focus coverage on the growing political divides throughout the country.” WAMU/DCist chief content officer Monna Kashfi says, “We are very excited to embark on a new reporting initiative with our partner stations, convening the difficult but crucial conversations about where we are headed as a nation after the unprecedented reality of the past two years. The support from CPB will make it possible for us to share stories and voices from across the country in new and meaningful ways, and we are grateful for their trust in our vision.”…..A number of Audacy’s Pennsylvania radio stations have been honored with Pennsylvania Association of Broadcasters 2022 Excellence in Broadcasting Awards. A few of those include all-news KYW, Philadelphia winning Outstanding Use of Digital Media for its Hurricane Ida Continuing Coverage; news/talk KDKA-AM winning Outstanding Use of Digital Media for its High School Football Game of the Week Coverage; and news/talk WILK, Wilkes-Barre winning Outstanding Radio Public Affairs Program/Program Series for its Special Edition of May 22…..Contemporary Christian network WayFM names Robyn Sedgwick general manager for Colorado and Kansas and Mike Weston as station manager – Denver. Both begin their roles on March 1 and are filling roles that were occupied by longtime Way Media regional manager Zach Cochran, who departed in December to become CEO of The Family Radio Network in Wisconsin…..The nationally syndicated “Motley Fool Radio” program hosted by Chris Hill adds new affiliate WPMO, Pascagoula, Mississippi to its roster of stations.
Ukraine Tensions, Durham Probe, CNN Troubles, COVID-19, Midterms/Trump & the GOP, Inflation, Prince Andrew Settlement, and Beijing Olympics Among Top News/Talk Stories Yesterday (2/16). The threat of war over Russia’s military buildup at the Ukraine border; special counsel John Durham’s investigation into allegations of Hillary Clinton’s digital spying on Donald Trump; CNN announces that a third-party investigation found Jeff Zucker, Allison Gollust, and Chris Cuomo violated the company’s standards; the rate of COVID-19 cases in the U.S., the planned relaxing of mask mandates in numerous states, and the truckers’ protests; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; the worst inflation rate in the U.S. since the 1970s; Prince Andrew agrees to settle with accuser Virginia Guiffre; and the politics behind the Beijing Winter Olympics were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
WDEL, Wilmington Seeks Talk Host. The Forever Media news/talk station is seeking a talk host. The company says, “WDEL-AM/FM is looking for the next great talk show host. We’re not looking for typical red vs. blue talk. We want a big personality who is interesting, entertaining, can focus on local issues while explaining the world we live in – and have fun! Someone who takes the news seriously, but not themselves.” Send examples of your work to: email@example.com.
FOX News Media Seeks Freelance Producer/News Editor. This opportunity as a freelance producer/news editor with FOX News Media is based in New York. It includes supervising the staff for FOX’s network radio news operations (terrestrial and FOX News Headlines 24/7 – Channel 115 on SiriusXM Radio). As the freelance producer/news editor you are the editorial leader, working with news anchors to craft the content and structure of a 24/7 news operation. This is fast-moving news environment! Your ability to thrive in a fast-paced, deadline-driven newsroom allows you to deliver top-quality segments/newscasts. You excel at multi-tasking and pay close attention to details. Your writing and editing skills are excellent and your editorial judgment is first-rate. See more about the position and apply here.
Freelance Audio Network Operator and Podcast Production Operator Position Open. This FOX News Radio position is based in New York City. The company says: “FOX News is committed to delivering news as it happens. We love what we do and we’re looking for passionate, talented people to help us lead, grow and achieve our goals. Joining the number one cable news network in America is a singular opportunity to be part of a highly successful, dynamic team that has transformed the way people get their information.” This is an opportunity for a technically strong and motivated freelance audio network operator and podcast production operator. The successful candidate will provide technical oversight over all FOX News Radio platforms including FOX News Radio’s terrestrial operation, FOX News Talk, and FOX News Headlines 24/7. See more about the position and apply here.