Nexstar Media Group Launches NewsNation Audio Network
Nexstar Media Group announces that its NewsNation cable news channel launches the NewsNation Audio Network, a service that provides ready-to-air audio clips for participating radio stations and audio platforms. The company says, “Leveraging the vast newsgathering resources of NewsNation, the new
audio service provides radio stations access to NewsNation content. The NewsNation Audio Network will offer an ongoing, daily service of audio clips featuring coverage from its reporters and breaking news stories from across the nation and around the globe. Radio newsrooms can sign up for access at NewsNationAudio.com. Audio can be downloaded at NewsNationAudio.com or can be delivered directly to newsroom systems including NewsBoss.”
Providence-based talk host, podcaster, journalist and musician Bill Bartholomew says, “In a world where social media influencers and podcasters supply information to millions of young consumers, news/talk radio should be able to effectively compete for the ears of younger generations in a comparable, if not expanded way.” In a piece written for TALKERS magazine. Bartholomew says, “Unlike many digital-first content producers, radio retains a unique quality: authority. By virtue of editorial standards, FCC regulation and brand – things that social media and podcasts often lack – radio has the unique ability to deliver credible, vetted, nuanced and universally trustworthy content that can instantaneously adapt to meet the needs of the moment. This is true in everything from natural disasters to rapidly evolving breaking news stories, providing a channel for immediate, reactionary insight and analysis.” To that end, he suggests four steps news/talk stations should pursue.