Tag: Black listeners

Edison Research says that according to data from its ongoing Share of Ear study, Black listeners “lead the charge in audio listening.” The study says that the U.S. Black population spends 4 hours and 23 minutes listening to audio daily, compared with 3 hours and 50 minutes among the non-Black population – over 30 minutes more per day. “This listening includes music as well as spoken-word content, such as podcasts and talk radio. We often thank creators for the audio masterpieces that captivate us, which are all very much deserved. Today, we also thank Black consumers for fueling the success of musicians, podcasters, and radio hosts.”