Tag: BIll White

Industry Views

Politeness, Punctuality and Power

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

imFor decades the power-lunch spot in Manhattan was the beautiful Four Seasons restaurant. Check it out: A history of the Four Seasons Restaurant in New York City – Four Seasons new ownership (townandcountrymag.com)

Top clients would host luncheons at the Four Seasons with Sabo Media. These included Walter Anderson, former chairman/CEO of PARADE magazine who was a regular customer. If the lunch was scheduled for 12:30 pm and I arrived at 12:15 pm, Anderson was already there. Next time, I would arrive at 12:05 pm for the 12:30 pm lunch; he was already there.

The restaurant manager/maître d’ explained that, “The most powerful person always arrives first.” Of course. The most powerful person could control where she sat, where she faced and what your view of the room would be. When Walter Anderson hosted future lunches, I arrived at about 11:15 am for the 12:30 pm meet!

If I had any early career success it was not because I knew anything, it was because of Eleanor Ranft, my assistant. Prior to working with me she had been Robert Sarnoff‘s assistant for 20 years. Robert, as-in-son of the General. (Eleanor knew how to address letters to ambassadors.) At the end of the workday, she would go over the telephone call sheet and make sure I had returned every call. Neither of us were going home unless I returned every call.

When addressing emails, the most powerful people return the emails instantly. Test it, send a note to the most powerful people you know, see what happens. Mel Karmazin, Bob Pittman, Howard Stern, Michael Harrison, Chris Oliviero, Kraig Kitchin, David Yadgaroff, Bill White, Lee Harris, Dan Mason, Jarl Mohn, Marc Rowan – instant answers. Instant response keeps a person in the deal-flow, the conversation and the action. Instant response makes them powerful.

Conversely, for weeks I tried to have lunch with a local market EVP, no answer. I didn’t want a job; I was trying to place a sales order for an agency friend! No answer. Finally, I asked the market program director why I never heard from his boss. Answer, “He doesn’t think you can do anything for him.” Obviously, the order went to a different company.

A common trait of every star I’ve had the privilege to know is that they are all extremely polite. For example, Randy Thomas, Charlie VanDyke, Bruce Morrow, Howard Stern, the late Casey Kasem, Elvis Duran are kindness and manners personified. They send thank you notes. Their interpersonal attitude is to share experience rather than to say look it up yourself. Many top executives built their entire career by sending thank you notes.

That being said, THANK YOU for being a client of Sabo Media. Thank you for clearing “Sterling On Sunday” on stations like KMOX, KMBZ-FM, WPHT, KDKA and Albany’s Talk 1300.  Have a pleasant Labor Day.

Walter Sterling-Sabo can be contacted at Walter@sabomedia.com or 646.678.1110 mobile. He’ll answer immediately. Sabo Media’s robust client list over the years has included PARADE magazine, Sirius Satellite Radio, The Wall Street Journal Radio Service, RKO, Salem, and CBS. Sabo was the first to monetize online video stars and influencers through his company HITVIEWS.

Industry Views

Monday Memo: Does Your Station Sound “On-Vacation?”

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imBy 2009, I had been making my living consulting and coaching talk hosts for 14 years, but I myself had not yet hosted a talk show. Like Rush Limbaugh before he went-talk, I had lots of on-air time under my belt as a music DJ. And that same skill set contributes to talk radio success: “Play the hits” (topics) and convert Cume to AQH (technique).

This month and next, when so many take vacation time, guest-hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:

My hosting debut was “The Jim Bohannon Show.” And Jimbo told me I was only the third person to ever guest-host, after Joan Rivers and Chris Matthews jump-started their broadcast careers there. But, to these listeners, who-the-heck was I? Lacking the back-story of an A-list comedian or former presidential speechwriter, I simply told the truth, saying, “I’m Jim’s pal, Holland Cooke” as I quickly invited callers into the hour’s topic or teed up the guest. I had promised myself I would avoid “The Sitting-In For Rush Syndrome:” unscripted monologue about myself and blah-blah-blah until the first break. TALKERS publisher Michael Harrison – himself a well-traveled guest host – recommends nonchalance and warns against, “It’s such an honor to be here!”

So, if you’re filling-in, that’s Tip #1: Cut to the chase. Don’t devalue the show by committing lots of time explaining that the familiar host is away and who you are. Tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off when they hear a stranger… and how to join-in.

im

Demonstrating this technique when “FOX Across America” host Jimmy Failla is off: my long-suffering client Paul Gleiser. His day job is owning KTBB, Tyler-Longview, Texas; and his side hustle is guest-hosting Jimmy’s show, which he’s done a half-dozen times this month. Understanding Tip #2: You’re a guest in someone’s home, Paul asked Jimmy for advice. Always in-character, Failla quipped “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As I write this, he’s asking, “Which Democrat do we [Republicans] want to run-against in 2024?” and – as new employment numbers are announced – “The WORST job you ever had?” Callers are telling stories.

That’s Tip #3: Invite callers. Admittedly, my debut was a snap, with Jimbo’s show on 500-plus stations. But later, when then-PD Bill White had me do three nights on WBT, Charlotte, he texted me after my first hour to say that I had taken more calls that hour than other hosts get-around-to in a week. In a recession, I asked if callers were “Seeing ‘green shoots’ of recovery?” and “The best car you ever owned?” They all told stories about both. “DON’T beg for callers,” Harrison says. And bring more than just your voice, i.e., guests and sound bites from news feeds. Gleiser: “Prep like the phone is broken.”

 Tip #4: Invite participation multiple ways. Many listeners would rather text than call. Do so and you’ll sound accessible and at-the-speed-of-life. And follow @smerconish to see how (effectively) he polls listeners via social media.

Tip #5: “Know what the show was about yesterday,” Gleiser urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle; like Paul’s aforementioned “Who [Democrat] do we [Republicans] have the best chance of beating in 2024?”

 Tip #6: Empower callers, by asking their FEELINGS, rather than asking for facts or their expertise. They’re not experts. Instead, use The Magic Words (“you” and “your”): “Should you be fined for installing or replacing your gas stove?” Or empower them with access to a guest they can Q+A about matters that matter to their lives. When the fill-in host is “a somebody” – the mayor or an athlete or an expert – the host him/herself is an opportune topic. As we say when inviting calls to hosts who broker weekend airtime: “The lawyer is in, the meter is off.”

Tip #7: Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or – in Jimmy Failla speak – you’re driving, if the producer is simply call-screening and running-the-board (which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with this particular station’s set-up).

Tip #8: Keep re-setting – succinctly, “matter-of-factly” as Michael Harrison puts it — introducing yourself and your guest-or-topic — when you’re going-into and coming-out-of breaks, and at the beginning of each hour. Why: Listeners are constantly tuning-in.

Tip #9: Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number the punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. ‘Seems like a little thing, but this can make a big difference in how popular you make the station sound.

Tip #10: “Be a convenience to the station,” not high maintenance. Harrison: “If you’re a diva they won’t ask you back.”

Tip #11: Afterward, give it a listen. If you do this for a living, wait a week, so you hear your work with fresh ears. Not a broadcaster? Was there a segment worth sharing on your blog or via social media? Did you or a guest explain something real useful? On Twitter, link to an audio clip of “Pet Pro Dr. Donna Johnson’s tips for helping your critters keep their cool during a long, hot summer,” so you’re useful to those who weren’t listening live. For LOTS of clicks and shares, include pictures of cuddly kittens and puppies.

Tip #12: If you are a career broadcaster, “always be available (and prepared) on short notice,” Michael Harrison recommends. 😉

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Front Page News Industry News

Thursday, October 27, 2022

By Editor | by Editor

Mark Davis is This Week’s Guest on Harrison Podcast. Today is the 40th anniversary of Dallas radio legend Mark Davis’ career as a professional broadcaster. What better way to celebrate it than being a guest on the award-winning PodcastOne series, “The Michael Harrison Interview?” Davis is one of the most successful and respected local news/talk radio hosts in America. For the past decade, this self-described libertarian-conservative has hosted the 7:00 am – 10:00 am CT morning show on Salem’s AM 660, The Answer – KSKY-AM – in the vibrant Dallas/Fort Worth market. Prior to that, he did a long stint at WBAP – also in the Dallas Metroplex. Along the way, he’s served as a regular fill-in for the late Rush Limbaugh and other national hosts in addition to having written two well-received books about politics published by Regnery. Harrison and Davis engage in a lively chat about the radio veteran’s career including changes over the past four decades in journalism, broadcasting technology, radio localism, the military (Davis grew up in a U.S. Air Force family) and partisanship in the national conversation. Don’t miss this! To listen to the podcast in its entirety, please click here.

WIP-FM, Philadelphia Names Joe DeCamara and Jon Ritchie New Morning Hosts. The Audacy sports talk station reveals that it will move the current midday team of Joe DeCamara and Jon Ritchie to morning drive early next year when Angelo Cataldi retires from his historic run as SportsRadio 94WIP’s morning drive host. The new show will continue to feature longtime WIP morning anchor Rhea Hughes and producer James Seltzer. Audacy says it will name a new midday show in the coming months. WIP-FM brand manager Rod Lakin says, “We are very excited to announce Joe DeCamara and Jon Ritchie will be leading the WIP morning show. For the last three decades Angelo Cataldi set the standard for morning drive in Philadelphia and helped define the sports narrative of this great city. Joe and Jon, along with Rhea Hughes and the other talented members of the WIP morning show, will adhere to the standard that Angelo created and develop a connection with the Philadelphia sports audience for years to come.” DeCamara comments, “I am ecstatic for the opportunity to host mornings on WIP. There is a remarkable tradition of success long established by the legend, Angelo, and the entire current morning team, and my aim is to continue to uphold that level of excellence. I feel a tremendous sense of gratitude to WIP and Audacy management, to Angelo, and to WIP listeners and callers whose intense passion drives the heartbeat of Philly sports. We look forward to assembling the full team that will comprise our show as we move to mornings. And I look forward to multiple parades down Broad Street over the next four months!” Ritchie adds, “I’m grateful and honored that Joe and I have the opportunity to follow in Angelo Cataldi’s footsteps on WIP’s morning show. We’ll work hard to uphold the station’s tradition of emotional connection with the greatest sports fans in the world.”

Radio Observers Reminisce and Analyze as Rock Gives Way to All-News on 92.3 FM in New York. Today’s move by Audacy that begins the simulcast of all-news WINS-AM on WNYL-FM (soon to become WINS-FM) was preceded by coverage of the change in the New York media that included reminiscing about the old “K-Rock” – for 20 years the flagship station of Howard Stern’s program – as well as the rock music and talk shows that also occupied the frequency over the years. In Verne Gay’s story on the change in Newsday, Audacy New York president Chris Oliviero is quoted saying, “Why now? That question has been bandied about for many years, but one of the major issues is that we’re still governed by FCC cap rules. Any time we wanted to add something to FM, we had to take something away. We had to make a choice [and] news and sports is what we do really well.” This change also comes at the same time as Audacy finalizes the newsroom merger of WINS and WCBS-AM. Audacy New York VP of news Ben Mevorach is quoted in the Newsday piece saying that “both stations will retain their separate identities, but that the merger ‘removes the redundancy of coverage’ and frees reporters up at each station to cover different stories. Mevorach added that there will be no layoffs but ‘actually the opposite: This is an all-out assault on becoming the dominant [radio] news leader here.’” Meanwhile, TALKERS magazine publisher Michael Harrison was asked about the changes and replied, “As natives of the 20th century, you and I still think there’s a difference between AM and FM but to natives of the 21st century, these are irrelevant facts. The flip doesn’t mean anything other than Audacy is doing the best it can to keep up with the times.” Regarding the end of rock music on 92.3 FM, Harrison adds, “It’s sad to see it go on a certain level, but radio gave up ownership of music years ago. It’s been a slow fade and this is another one of the lights going out. It doesn’t indicate anything beyond that.”

Alpha Media Names Tim Spence Director of Sports Operations in San Antonio. Radio programming pro Tim Spence joins Alpha Media San Antonio as the new director of sports operations for KTFM-FM/KZDC-AM, San Antonio “Sports Star, 94.1 FM, 1250 AM.” Spence comes to Alpha from iHeartMedia Denver where he most recently served as program director for KHOW and KCOL and as APD for KOA. He was also affiliate relations manager for the 140-station radio network for the Denver Broncos and Colorado Rockies. Spence says, “I’d like to thank Lance Hawkins, Dax Davis and Greg Martin along with the entire Alpha Media family for this opportunity in San Antonio. This is a tremendous group of stations with a great staff, and I’m ready to get to work.”

WABC, New York Names Studios in Honor or Bernard McGuirk. Yesterday (10/26), Red Apple Media Group’s news/talk WABC, New York dedicated its main studio to the late Bernard McGuirk, who died earlier this month after a battle with prostate cancer. Yesterday would have been McGuirk’s 65th birthday. Pictured above are (from l-r): Sid Rosenberg, on-air morning show co-host of “Bernie & Sid in The Morning”; Margo and John Catsimatidis, owners of Red Apple Media and 77 WABC; Carol McGuirk, Bernie’s wife; and their two children, Brendan and Melanie.

KFBK, Sacramento Celebrates 100 Years on the Air. News/talk KFBK-AM/FM, Sacramento recently celebrated 100 years since its first on-air broadcast on September 17, 1922 with a Centennial Celebration. Hosted by sister iHeartMedia station Talk 650 KSTE morning show and former KFBK staff “Armstrong and Getty,” KFBK’s Centennial Celebration featured appearances by many former staff along with current personalities Cristina Mendonsa and Sam Shane of the “KFBK Morning News,” nationally syndicated and 12:00 noon-3:00 pm host Tom Sullivan, John McGinness and Kitty O’Neal of the “KFBK Afternoon News” and night host Pat Walsh. KFBK program director Bill White says, “The founding principle of KFBK News Radio remains the same today as it did in 1922, to provide relevant local news and information. Through the generations, KFBK’s team of talented news anchors, reporters, and talk hosts continues to proudly uphold that mission, to serve the listeners of Sacramento and Northern California.” Pictured above at the celebration are: Back row (l-r): Gregg Fishman (former anchor, now at City of Sacramento and SMUD Board), Rick Eytcheson (former GM), Dave Williams (former PD and anchor, now anchor at KLIF, Dallas), Beth Duncan (former anchor, now singer), Andy Friedman (former reporter, now CMO at Specifi), John Butler (former ND, now digital PD at Salem Media Group), David G. Hall (former reporter, now media specialist/consultant). Front row (l-r):  Roger Hamlyn (former editor, now retired), Steve Telliano (former reporter/anchor, now with UC Davis Health), Don Andrews (former reporter/anchor, now with CA State Assembly), Vicky Moore (now with KNX-FM, Los Angeles), Mike Sicilia (former reporter, now deputy press secretary, CA Dept of Corrections and Rehabilitation).

FOX News Audio to Launch Bret Baier’s ‘Common Ground’ Podcast. This new podcast from FOX News Audio titled, “Common Ground,” – hosted by Bret Baier, FOX News Channel chief political anchor and executive editor and anchor of “Special Report” – will feature Baier speaking with lawmakers, business leaders and public figures from different perspectives coming together to discuss issues of the day and how Americans can find common ground in a polarized world. FOX News Audio says the new podcast will drop two episodes weekly.

SRN’s Tom Tradup Honored by Christian Relief Agency. The Christian non-profit international relief agency Food for the Poor this week honored Salem Radio Network VP/news & talk programming Tom Tradup for “10 years of dedicated passion and partnership through radio fundraising” which the agency says has resulted in 67-million meals for families in 17 countries in the Caribbean and Latin America, as well as SRN’s October campaign raising funds for survivors of Hurricane Ian in Florida, Georgia and the Carolinas. Pictured above are (from l-r): KSKY, Dallas morning host Mark Davis, Tradup, Diana Corrales and Paul Jacobs of Food for the Poor.

Debates/Midterm Elections, Russia-Ukraine War, The Economy, Immigration-Border Security, January 6/Trump Legal Issues, Iran Protests, British Politics, Musk-Twitter Deal, and Ye Controversies Among Top News/Talk Stories Yesterday (10/26). The numerous debates ahead of the November midterm elections and speculation about which party will control the House and Senate beginning in January; Vladimir Putin’s attacks on Ukraine’s infrastructure as winter looms; the battle against inflation and the up-and-down financial markets; the migrant and illegal drug issues plaguing the U.S.-Mexico border; the subpoenas issued to former President Donald Trump’s attorneys relative to the January 6 investigation and Trump’s other legal battles; the ongoing protests in Iran; Britain’s newest Prime Minister Rishi Sunak assumes his role; the fate of Twitter and Elon Musk’s bid for the social media giant; and the crumbling business empire of Ye in the aftermath of his anti-Semitic rants were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.