Industry News

Ongoing Coverage of TALKERS 2024: Radio and Beyond

The 27th annual installment of the talk media industry’s longest running, and most important national event took place this past Friday (6/7) at Hofstra University on Long Island. TALKERS 2024: Radio and Beyond was an advance sellout. The power-packed, one-day agenda featured a roster of more than 60 speakers from all ends of the talk radio and related talk media industries including talent, station owners, CEOs, programmers, technical experts, journalists, syndicators, and a wide variety of visionaries. The annual talk media industry tradition was presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and Hofstra’s Lawrence Herbert School of Communication. Key discussions included “Gaining Traction in a Noisy World,” “The Case for AM Radio,” “Generating News/Talk Revenue in the Digital Era,” “The State of Sports Talk Radio,” “The Brave New World of Technological and Generational Change,” “Programming News/Talk Radio,” “Perspectives on Hosting Television Talk,” “Philanthropy and Community Service,” “The Art of Story Telling,” “Talk Radio Programming Opportunities Beyond Politics,” “Meeting the Challenges of Being a Talk Talent,” “The Big Picture of Radio’s Role in a Rapidly Changing World,” and “The State of the First Amendment” among others. As the volumes of data generated by this gathering are sorted out, TALKERS will provide in-depth, detailed coverage of the conference in the days and weeks ahead including posting videos of its key segments.  See a selection of photos from TALKERS 2024 Radio and Beyond below.

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One of the exciting sessions of TALKERS 2024: Radio and Beyond was titled “The Big Picture.”  It sparked a dialogue about the state of talk media and radio in general in the face of tremendous technological and sociological change.  It put forth the premise that for “radio” to succeed in the multiplatform arena of the digital age, its health and survival will depend upon its practitioners having a clear understanding what the term “radio” means and how that definition differs from the word “audio.” The stellar panels included (l-r): Tavis Smiley, host/owner, KBLA, Los Angeles / Smiley AudioMedia; Kraig Kitchin, CEO, Sound Mind, LLC; Deborah Parenti, publisher, Radio Ink / RBR+TVBRChris Oliviero, market president, Audacy New York; Lisa Wexler, host, WICC, Bridgeport; and Chad Lopez, president, WABC, New York / Red Apple Audio Network. (Not pictured, moderator Michael Harrison.)

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Westwood One host Rich Valdes, host of “America at Night,” introduced “The Big Picture” panel eloquently pointing out that for radio to successfully serve the big picture of American society it will have to grasp the demographic and ethnic changes that are rapidly taking place within the nation’s shifting population.

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The “Beyond Politics” panel explored the programming options available to talk radio stations – particularly news/talk – to expand programming possibilities that enhance ratings and revenue beyond reliance on the popular paradigm of pure, targeted 24/7 partisan politics.  Panelists included (l-r):  Asa Andrew, MD, host, “The Doctor Asa Show”; Danielle Lin, C.N., producer/host, “The Art of Living and the Science of Life”; Lee Habeeb, CEO/host/producer, “Our American Stories”/American Private Radio; Daliah Wachs, MD, host, “The Dr. Daliah Show”; Mike “Bax” Baxendale, co-host, morning show, WAQY (Rock 102), Springfield, MA; and Walter Sabo (A.K.A. Walter M Sterling), consultant, Sabo Media Partners / host, “Sterling On Sunday,” TMN / “Sterling at Night,” WPHT, Philadelphia. (Not pictured, moderator David Bernstein.)

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Talk radio programming legend David BernsteinTALKERS director of broadcast operations, served as moderator of the “Beyond Politics” panel session.

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Kevin Casey, TALKERS VP/executive editor (l) served as TALKERS 2024: Radio and Beyond master of ceremonies and John Fredericks, owner/host, the John Fredericks Radio Network (r) delivered the introduction to the “State of Sports Talk Radio” fireside chat. 

Industry Views

Sabo Sez: Try It, You’ll Like It

By Walter Sabo
CEO, Sabo Media Partners
A.K.A. Walter M Sterling
Host, Talk Media Network

imThis week, I started a five-night show on Audacy’s WPHT, Philadelphia. Thank you, market president David Yadgaroff. Because of my tenure in the industry, I received a flattering, humbling number of emails from colleagues in radio. THANK YOU. The support and encouragement are appreciated and certainly needed!

There was a pattern to the notes beyond the kind thoughts for my future. Almost every note hoped that the example of my show’s non-political content would compel other broadcasters to stop their political speeches and start a broader, real-life focused conversation. These emails were from CEOs, program directors, news directors, owners, and hosts. My response is, why me? If the note writer believes broader content would be good for their business, why don’t they put it on the air, today?

It would be fun to speculate on the answer to that question. It would also be pointless because the real answer is…  just do it!

Radio executives love to copy success. I am mystified by why they are copying failure. Almost all politically focused talk stations are declining in audience and gaining in demographic age. Daytime TV talk shows cover much broader topics that capture younger demos, are growing in audience and, as a category, generate $5 billion in annual revenue.

Broader topic menus work well. Thanks to enlightened owners, my company has launched many stations and hosts that are not political. Of course it works, life is what your target listener is discussing with their friends right now. Follow my example. Your audience will grow, and you’ll generate more revenue.

(EDITOR’S NOTE:  Walter Sabo will be appearing on a panel discussion titled, “Beyond Politics” at TALKERS 2024: Radio and Beyond on Friday, June 7 at Hofstra University on Long Island. For information, click here.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is debuted this week on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.