Veritonic Debuts Cross-Podcast Listener Measurement
Audio analytics and research firm Veritonic announces the enhancement of Cross-Podcast Listenership Measurement within its platform. Veritonic says its cross-podcast listenership measurement aggregates datasets from proprietary sources to track and analyze listener behavior across a vast array of podcasts
and platforms. This data enables users to understand where their unique audiences are listening, and where there is cross-listenership overlap. Veritonic CEO and co-founder Scott Simonelli adds, “By offering a holistic view of listenership patterns across the podcast ecosystem, we empower brands to make data-driven decisions that maximize the reach and impact of their audio advertising investments.”
total Audio campaigns — including radio, streaming and podcast advertising— with Veritonic allows us to show the power of Audacy’s content in connecting with audiences and mobilizing customers. We’re thrilled to continue our partnership and enable our clients and advertising partners to leverage audio to achieve the utmost in competitive edge, reach, and ROI.”