Peter Boyles to Host Weekend Show on KNUS, Denver. Longtime Denver talk radio personality Peter Boyles is returning to Salem Media Group’s news/talk 710 KNUS to host a Saturday program airing from 9:00 am to 12:00 noon, effective September 10.
Boyles has been serving as morning drive host and recently announced his retirement from that full-time position. Last week, Salem announced that former Colorado district attorney and current Denver Post columnist George Brauchler has assumed daily morning show duties. Station operations manager Kelly Michaels says, “Pete is a Denver radio legend and we are blessed to have him back sharing his unique take on the issues of the day.” As part of the lineup change, Randy Corporon’s weekly program moves to Saturdays from 5:00 pm to 8:00 pm. During his career, Boyles has served with numerous Denver radio stations including: KAAT, KLAK, KWBZ, KYBG, KHOW, and KOA.
WXOS-FM, St. Louis Morning Personality Michelle Smallmon to Exit for ESPN Opportunity. The Hubbard Radio sports talk station posts on its website the news that
WXOS-FM, St. Louis morning drive co-host Michelle Smallmon will leave the “Karraker & Smallmon” program after this Friday’s show to join ESPN as overnight “SportsCenter” anchor for ESPN Radio. Earlier in her career, Smallmon served with WXOS as producer of “The Fast Lane” program that included her current broadcast partner Randy Karraker before she left to join ESPN the first time around. She rejoined WXOS in May of 2020.
Leon Williamson Named VP of Sales for iHeartMedia Indy. Broadcast marketing pro Leon Williamson is named vice president of sales for iHeartMedia’s Indianapolis cluster that includes WNDE “FOX Sports 1260,” WOLT-HD2/W248AW “Business News
97.5,” and three music brands. Williamson transitions to this position from iHeartMedia’s Miami operations. iHeartMedia Indianapolis market manager Kristy Beebe says, “We are so excited to welcome Leon to iHeartMedia Indianapolis. Leon’s unique skill set and passion to lead our sales team is what we’re most excited about. His familiarity of our brands and products, along with the experience he brings from different sectors will be a tremendous addition to our Indianapolis team.” Williamson has also served with Urban One in St. Louis and Cox Media Group in Miami. He comments, “I am extremely excited to lead the Indianapolis team with both my professional and personal skills. I look forward to creating a legacy and blazing a trail for young professionals in media that share my experience.”
Michael Burger Promoted to Market President for iHeartMedia Raleigh. Radio sales and management pro Michael Burger is promoted to market president for iHeartMedia’s Raleigh station group that includes news/talk WTKK-FM and five music brands. Burger was most recently serving as SVP of sales for the cluster. iHeartMedia
division president Tom McConnell states, “Michael is a strong natural leader with high business acumen. He has introduced new strategic changes and created synergies between our content creators and revenue drivers that have helped fuel the overall performance for the market.” Burger comments, “I am beyond appreciative and grateful to be trusted with this opportunity. As Raleigh continues to grow, expand and flourish, I look to the future with excitement, encouragement and promise. iHeartMedia Raleigh has established itself as a fierce competitor in the market. We have positioned ourselves incredibly to not only be a destination source for entertainment, music, events, social media, and audio, but to help our clients tell their stories in a creative way that helps them achieve new heights.”
WWO AAG Blog: Performance Marketing Versus Creating Future Demand. This week’s Cumulus Media | Westwood One Audio Active Group blog addresses the difference between the “buy now” marketing strategy versus one that seeks to “create future demand.” Some of the research-based findings in this study include: For the
automobile category, only 3% are in-market for a new vehicle and consequently, sales event ads only work on the small group who are ready to buy. But looking ahead two years, 24% will purchase a vehicle in that time span and therefore advertisers who focus on creating future demand will have access to a much larger pool of potential customers. The report says, “When a business consistently uses brand building to create future demand and sales events to convert existing demand, great things happen.” It posits that the ideal budget mix is 40% for sales events and 60% to create future demand via brand building. Read the blog here.
KWTO, Springfield, Missouri Unveils ‘Uncommon Sense with Cass’ Program. A new weekend program will debut on Zimmer Midwest Communications’ news/talk
KWTO-AM/K227AO, Springfield, Missouri called “Uncommon Sense with Cass,” hosted by Cass Bowen. The show launches on September 3 and airs Saturdays at 10:00 am. Zimmer says the show “will cover politics, culture, and social issues through a Christian conservative lens, and will feature a diverse group of guest interviews from politicians, local special interest groups, cultural commentators, and more.” Bowen serves with the station on the KWTO morning drive program as executive producer and air personality.
TALKERS News Notes. The content staff at Pittsburgh Community Broadcasting Corp – operator of public news/talk WESA-FM and independent music station WYEP-FM announce their intention to form a union with SAG-AFTRA. The bargaining unit includes hosts and disc jockeys, reporters, editors, producers, and others. The group states, “We will approach this process in the spirit of collaboration and professionalism and urge PCBC leadership to do the same by voluntarily recognizing the union and begin bargaining in good faith with us. As a union town, Pittsburgh’s public radio stations should be union shops.” The bargaining unit says its goals are securing livable, equitable wages for staff, and improving the company’s approach to diversity, equity and inclusion. The union also seeks to create a more supportive and transparent workplace to help strengthen PCBC as an organization…..Community Communications’ public radio outlets WMFE, Orlando and WMFV, Cedar Creek, Florida announce they are launching a revamped version of the weekly arts, culture and entertainment segment “Spotlight” on Septempber 1. The segment, hosted by WMFE’s “All Things Considered” host, Nicole Darden Creston, will air at 4:45 pm on Thursdays. “Spotlight” will relaunch as both a four-minute radio segment and an extended podcast. The segment explores Central Florida’s arts scene from a unique perspective and amplifies voices not often heard. “Spotlight” will also share performances from creators of all stripes.
Midterms/2024 Presidential Race, FBI Raid/Documents Investigation, Biden Student Loan Plan, Russia-Ukraine War, Immigration, Musk vs Twitter, Droughts & Floods Among Top News/Talk Stories Yesterday (8/29). The primary elections for the November midterms and speculation about the presidential nominees in 2024; the aftermath of the FBI raid on former President Donald Trump’s residence at Mar-a-Lago and the investigation into classified documents; criticism of President Joe Biden’s student loan forgiveness plan; Russia’s ongoing invasion of Ukraine; migrant troubles at the U.S.-Mexico border; Elon Musk’s battle against Twitter to back out of his $44 billion acquisition of the company; the droughts and floods affecting life in America were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
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“while AM/FM radio represented only 16% of the media budgets, AM/FM radio generated 25% of site and search traffic.” Further, it discovered that “AM/FM radio delivered +58% greater site traffic than its share of spend. In contrast, TV delivered -11% less conversion lift than its share of the budget.” A Nielsen sales effect study of a campaign for a major retailer matched Portable People Meter panel data with credit card data to reveal how TV and AM/FM radio impacted sales. The AM/FM radio-only segment, those consumers only reached by the AM/FM radio campaign, had 3 times the sales lift of the consumers reached by the TV ads. Consumers only exposed to the TV ads generated a +4.6% sales increase. Those who saw both the TV ads and the AM/FM radio ads had a +4.8% sales lift. The segment only exposed to the AM/FM radio ads had an outsized +13.4% increase in sales. You can see the whole blog post here.
increases in advertising awareness, brand relevance, brand trust, and brand consideration.” Other key findings include: 1) AM/FM radio increases the efficiency of automotive media plans: Colourtext and Radiocentre compared AM/FM radio’s average share of total media spend to the increase in advertising awareness, brand relevance, and brand trust generated by AM/FM radio campaigns. In each case, the auto brand lift is four to 11 times greater than AM/FM radio’s share of media spend; 2) the best performing auto campaigns place an emphasis on creative consistency; 3) AM/FM radio creates future demand for automotive brands; 4) Nielsen Scarborough: American auto intenders clock a lot of miles in their vehicles: A Nielsen Scarborough study of 199,118 Americans finds new car buying intentions in the next year increase as miles traveled grows; 5) among ad-supported audio, AM/FM radio has a dominating 89% share of in-car time spent; 6) Nielsen Scarborough: Heavy AM/FM radio and digital consumers are way above the norm for auto purchase intention; and 7) new vehicle purchasers are similar in profile to heavy AM/FM radio listeners, and heavy Internet users, and podcast listeners. 
NFL, and this year’s Super Bowl coverage marks the 50th time that the network will broadcast the game. Some of the key takeaways from this study are: 1) NFL postseason AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and have higher disposable incomes compared to NFL postseason TV viewers; 2) The NFL postseason AM/FM radio audience is more engaged with sports: MRI Simmons finds NFL postseason AM/FM radio listeners attend more sporting events, seek out sports information on their phones more often, and play more fantasy sports than NFL postseason TV watchers. The higher levels of engagement translate into greater advertising effectiveness; and 3) NFL postseason AM/FM radio listeners are more likely to make purchases across key consumer categories: Compared to the NFL postseason TV audience, AM/FM radio delivers more consumers who are likely to buy a new or used vehicle, start a new business, or hire a financial advisor. You can see the complete report