Edison Research Releases “The Podcast Consumer 2024”
Edison Research reports that the results of it’s “The Podcast Consumer 2024” study indicates that podcasts have established themselves as a mainstream media platform, attracting an ever-growing and highly engaged audience. Highlighting the targeted appeal and increasing influence of podcasts, Edison
says that key points for advertisers to know about podcast listeners include: 1) More people than ever are listening to podcasts: 67% of the 12+ population has ever listened to a podcast; 47% of the 12+ population are monthly podcast listeners and 34% are weekly listeners; 2) Listeners are spending more time than ever with podcasts: In 2014, out of the daily time spent listening to all audio by those age 13+, 2% was spent with podcasts. In 2024, that number more than quadrupled and podcasts now account for 11% of daily time with audio. Twenty-three percent of weekly podcast listeners spend 10 hours or more listening to the medium each week; and 3) Podcasts reach all generations: 29% of kids age 6-12, 59% of those age 12-34, 55% of those age 35-54, and 27% of those age 55+ are monthly podcast listeners. See more about the study here.
will cover the latest on significant events from around the nation and the world.” Levanthal adds, “‘The Leventhal Report’ will bring the top stories to the growing Newsmax2 audience with an in-depth analysis of the ‘why’ and what it means to them and our nation. I am looking forward to bringing my global experience in covering the news that matters most to Newsmax2’s lineup of hard-hitting journalism.” Newsmax2 is the network’s free streaming channel available on the Newsmax App and FAST channel platforms found on most major OTT systems including Roku, Samsung, Amazon Fire, Pluto, Vizio, LG, Tivo, Plex and Xumo. Newsmax2 also airs on 20 television broadcast stations through digital channels.
Melanie Ricks – transitions to a digital-only format this summer. Station director of content Kyle Wallace says, “We are excited for Mel and the new opportunities a digital show presents itself, particularly as fans explore new ways to consume our content. Carrie and Ben are part of the up-and-coming generation of young broadcasters, and since both teammates joined the ‘Truth’ team at its inception, their passion and grasp on the Milwaukee community will translate through the airwaves.” GKB says, “Jammin with Juice promises to be a dynamic addition to the lineup, offering a fresh perspective on pop culture, trending topics, and lifestyle through the lens of two local millennials. Hosted by Ben ‘Jammin’ and Carrie ‘Noni Juice,’ the show promises to dissect trending topics, share candid opinions, and deliver plenty of laughter as they explore and entertain.”
mornings and late nights at the heritage station. Prior to that he served for 15 years as the local host of the evening magazine program on Seattle’s KING5 NBC. During his career on KIRO, Curley has spearheaded a number of extremely creative and high-profile charitable promotions in addition to operating an independent business as a fund-raising auctioneer for charitable causes and organizations across the nation. He raises an average of $80 million per year with this endeavor. In making the announcement, TALKERS founder Michael Harrison stated, “John Curley is a true on- and off-air original… iconoclastic, candid, and smart. His charity work as a radio personality over the years has been creative, entertaining, and effective. However, it is his remarkable skill and productivity as an auctioneer for non-profits around America that is absolutely stunning. When John gets on that stage, he raises auctioneering to a heart pounding art form and drags every ounce of generosity out of his spellbound audiences. His patter is song and his moves are dance.” 
determined that granting a limited waiver deferring its foreign ownership review to facilitate a licensee’s prompt emergence from bankruptcy is consistent with the Communications Act.” Further, Audacy says, “According to the MRC, Audacy is attempting to employ an ‘entirely new’ and ‘vague and undefined’ special warrant process’ to delay the Commission review of Audacy’s proposed foreign ownership until ‘sometime down the road’ when the company ‘may choose’ to file a petition for declaratory ruling seeking such review. This specious claim not only mischaracterizes the company’s waiver request detailed in the Application, but completely ignores longstanding precedent establishing the Commission-approved special warrant process used in a number of prior transactions to allow licensees to emerge from bankruptcy promptly, while affording the Commission sufficient opportunity to review foreign ownership issues post-emergence.” Separately, FCC Chairwoman Jessica Rosenworcel responded to Congressman Nicolas Langworthy (R-NY) and Congressman Chip Roy (R-TX), who both wrote to her implying that the Commission is not going through “its normal, statutorily required process” and voiced concern over Soros Fund Management’s acquisition of Audacy debt. Langworthy wrote that Audacy being “owned by a deeply partisan individual [George Soros], could have a fundamental impact on the nature of local radio and potentially silence political viewpoints.” Rosenworcel’s response indicates she believes the Commission is handling the matter appropriately, saying, “The Bureau staff will review the record and decide if the transfer is in the public interest pursuant to Section 310(d) of the Communications Act.”
lawmen, exploring law versus crime and hero versus villain, ultimately revealing the rugged path that led to the rise of modern law enforcement. FOX Nation president Lauren Petterson says, “Viewers will feel as if they’ve teleported back to the Wild West as Sean Hannity masterfully bridges the past and the present, highlighting this fascinating era of time.” Hannity will use the true stories of the outlaws and lawmen of America’s past to track the evolution of law enforcement from the Wild West to today. From Butch Cassidy to Bass Reeves to Billy the Kid, Hannity details the men of both honor and infamy, bringing life to the myths, legends, and truths of the time. Hannity comments, “As our viewers know, I am a strong supporter of our men and women in law enforcement and I look forward to spotlighting a period of time that is pivotal in their origin.”
There is something about 40.
Conway and David Flouffe.” PodcastOne says that the weekly podcast – to debut on May 22 – will “go beyond the headlines and bylines driving the heated 2024 presidential race to offer expert opinions and perspectives in the most pivotal presidential campaign in American democratic history.” PodcastOne president and co-founder Kit Gray says, “Kellyanne and David are icons in the political landscape. Their intelligent delivery of data and facts, their dynamic presentation of opinions and strategy and their wealth of knowledge on what it takes to become the next President of the United States is a privilege and a thrill to listen to, and we at PodcastOne are excited to be able to bring this podcast to the public.”
They seek someone who understands small-market, local radio and is willing to be involved in the community. Knowledge of radio automation software, Adobe audition, WordPress, and general computer experience is preferred. SRG offers paid vacation and great benefits including – health, vision, dental and 401K. Send your resume and demo! No phone calls. No voicetrack inquiries. Saga Communications of Iowa, LLC is an EOE. Kevin Tlam, Operations Manager, Spencer Radio Group, P.O. Box 260, Spencer, Iowa 51301 
Arkansas; WUVS-LP, Muskegon, Michigan; WVBH-LP, Benton Harbor, Michigan; WUMO-FM, Montgomery, Alabama; WMIS-AM, Natchez, Mississippi, and KBWC-FM, Marshall, Texas. Tavis Smiley says, “The show’s expansion into media markets across the United States, including heritage stations in key battleground states like Michigan and Wisconsin, represents the continuation of our vision for this innovative, unapologetically progressive programming. We will continue to provide our growing listener base with enlightening and empowering programming geared toward African Americans and other citizens of color, and we will cover topics that other radio shows are too timid to discuss.”
To be an expert in marketing requires expertise in how memory works. Early in my consultant practice, I studied and read every book I could find on the processes of memory. The best book is Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. Put simply, how many times does a consumer have to hear a message before it has impact? The book, a collection of studies, is the foundation for every qualitative study in the field today.
station after retiring from Cumulus Media’s crosstown sports talker KTCK-AM/FM “The Ticket” tells the Observer that he and castmates Julie Dobbs and Jeff Cavanaugh were let go on Friday (4/26). Rhyner says, “I could be standing at the New Mexico border and still see this coming. It’s a feeling that I and plenty of others at the station had been getting for some time now. iHeartRadio is a music company that really doesn’t do that much talk radio, and the talk radio they do is not local or locally originated, and they got caught into something [97.1 The Freak] they didn’t know anything about, and they were kind of overwhelmed by it, and they decided that ‘this is not our bag.’” Whitt’s Athlon story noted that “lagging ratings” and the talent expense [high overhead] had the station in corporate’s fiscal sights. 