Search Results for: owl

Industry News

Edison Research: X (Twitter) See 30% Drop in Usage

By TALKERS | by TALKERS

Teasing the release of its Infinite Dial 2024 research project to be done at Podcast Movement Evolutions on March 28, Edison Research presents some data on X (formerly known as Twitter). At the time of Elon Musk’s takeover of Twitter in the fall of 2022, 27% of the total population in the U.S. reported usingim Twitter. In the 2024 Infinite Dial, 19% of the total population in the U.S. are using X – a 30% drop. Edison says, “While The Infinite Dial has recorded many incremental changes over its long history, a 30% change in any metric year-over-year is incredibly rare and noteworthy, acknowledging that in 2022 and 2023 the survey referred to the service as ‘Twitter’ and in 2024 it referred to the service as ‘X (formerly known as Twitter).’ Keep in mind this is not a measure of subscribers or Twitter/X accounts, but a measure of people who say they are ‘currently ever’ using the service. In addition to this overall usage drop, Twitter/X saw declines in monthly and weekly usage.”

Industry News

Mirta Lourenço is This Week’s Guest on Harrison Podcast

By TALKERS | by TALKERS

Mirta Lourenço is the chief of media development and media in emergency for UNESCO based at the agency’s headquarters in Paris. She is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” The name UNESCO stands for United Nations Educational, Scientific and Cultural Organization which is a specialized agency of the United Nations. Its stated mission is to promote world peace and security through international cooperation in education, arts, sciences and culture. Podcast host and TALKERS founder Michael Harrison served as executive advisor to UNESCO for the recent 13th annual celebration of UN World Radio Day 2024 which gave him the opportunity to work directly with Lourenço, who heads the project each year. According to Harrison, “This year’s theme was a celebration of radio’s first century informing, educating and entertaining with the purpose of bringing global attention to the medium’s continuing importance and vitality in the 21st century while acknowledging the challenges it and all heritage media face in the digital era.” Harrison adds, “Mirta Lourenço is a true champion of global media supporting its potential and responsibility to serve the public good. She is a first responder to the first responders. Her work transcends the boundaries of nationality, ethnicity, and language. It includes media platforms of every structure – commercial, public, community, corporate and governmental. She diligently operates at a smorgasbord of diversity at the center of the media world.” Harrison and Lourenço discuss the state of international radio from her global perspective. Listen to the podcast in its entirety here. 

Industry News

Taylor Jukes Named SVP of Programming for iHeartMedia San Diego

By TALKERS | by TALKERS

iHeartMedia names Taylor Jukes SVP of programming for the San Diego station group that includesim news/talk KOGO-AM, talk KLSD-AM, sports talk KGB-AM, and five music brands. iHeartMedia San Diego market president Noreen Ippolito says, “We are so excited to welcome Taylor into our San Diego cluster. Her knowledge of the audio business and track record speak for themselves. We are eager for Taylor to bring her skill set and big ideas from Miami to an already incredible cluster of stations.”

Industry Views

Pending Business: Curmudgeons

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imAre you a sales curmudgeon? You know, that old-school, out-of-touch terrestrial radio ad sales rep who is too lazy to learn the new digital/social media sales world?

A recent survey by Borrell and Associates says most radio station managers vote for “new blood” on the sales team to offset those old-school sellers who are oversaturated and have no more room to grow. It’s the evergreen water bottle analogy. Open that off-the-shelf bottled water and just try pouring more water into that fully filled bottle. There is no more room for even another ounce. Is that you? So full of sales knowledge that there is no room to learn? Your boss thinks it’s better to hire another seller than to wait until you decide to push yourself through the comfort zone and become more productive in the digital/social media column.

The top line “hire new sellers” concept here is true. Some living history:

1. AM vs. FM. Are you old enough to remember separate AM and FM sales teams? AM radio stations were the first big income generators. When FM music stations became popular, we first sold AM/FM combo plans. Realizing FM formats were geared to a younger audience, we hired sellers who got it. Sales teams were formed to sell just the FM stations. The internal conflict was a management nightmare, yet somehow, we managed to create two separate teams. The rest is terrestrial radio sales history.

2. Cluster Sales. When the FCC allowed owners to control more than two radio stations in a market, we went through another seismic change. Sellers who sold for one, or in some cases AM/FM combo sales, were soon allowed to pitch multiple stations owned by one owner in a market. Managers were faced with a new round of consolidation conflict. If you worked with an advertiser that needed additional markets, you were able to bring outside markets with commonly owned radio stations to the mix. Somehow, we managed.

3. Digital/Social. What took so long? Today’s terrestrial radio ad seller is an important foundational component in every radio station ad sales department. Yet the ad sales and audience growth aren’t on the AM/FM or satellite band. It hasn’t been for a while. The ad demand and growth in audience and revenue is on your computer, smartphone, apps, and earbuds. Are you ready to adapt to the digital/social media demand curve? Or are you sitting in your comfortable rocking chair.

There is no doubt new sellers plugged into new media platforms will fuel the next level of audio sales growth. But before we give up on those curmudgeons on your sales team, let’s learn how they preserve the buyer-seller relationship long enough to earn the privilege of becoming “curmudgeons.”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Ratings Takeaways

January 2024 PPM Ratings Takeaways – Part Three

By TALKERS | by TALKERS

imJanuary 2024 PPM Data – Information for the January 2024 ratings period (January 4 – January 31) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are “Holiday” 2023 – January 2024 (6+).

PORTLAND

News/Talk

KXL 4.9 – 7.0, #6 – #2

KEX 1.1 – 1.2, #21 – #22

KUFO .5 – .5, #25 – #26

KPAM .1 – .1, #34 – #32

News

None

Sports Talk

KXTG 1.1 – 1.9, #21 – #18

KFXX 1.7 – 1.6, #20 – #19

KPOJ .7 – .6, #24 – #25 (Trailblazers)

KFXX Stream  .1 – .1, #34 – #32

KMTT .2 – .1, #31 – #32

Public Radio News/Talk

KOPB 5.5 – 6.0, #3 – #4

KOPB Stream  .9 – 1.2, #21 – #22

CHARLOTTE

News/Talk

WBT-AM/FM 4.0– 4.3, #9 – #10

News

WRFX-HD2 DNA – DNA, DNA – DNA

Sports Talk

WFNZ-FM 2.5 – 3.3, #15 – #13 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 3.5 – 5.7, #11 – #5

WNSC 1.4 – 1.2, #18 – #18

WFAE-HD3 DNA – DNA, DNA – DNA  

Note: Public radio news/talk WFAE’s +2.2 (3.5 – 5.7) represents Charlotte’s largest (6+) “Holiday” 2023 – January 2024 increase.

SAN ANTONIO

News/Talk

WOAI 2.4– 3.0, #15 – #13 (Spurs)

KTSA 1.8 – 2.3, #19 – #18

News

None

Sports Talk

KTFM 1.1 – 1.5, #23 – #21

KTKR .7 – .8, #25 – #26

KZDC .2 – .3, #32 – #35

Public Radio News/Talk

KSTX 2.3 – 2.9, #17 – #14 

SACRAMENTO

 News/Talk

KFBK-AM 6.1 – 7.6 #3 – #3

KSTE-AM 2.1 – 3.5, #16 – #9

News

None

Sports Talk

KHTK 1.6 – 1.9, #19 – #18 (Kings)

KIFM .9 – .9, #21 – #25

KIFM Stream  DNA – DNA, DNA – DNA 

Public Radio News/Talk

KXJZ 2.4 – 2.8, #15 – #14

KQED .3 – .3, #28 – #28

KQEI .1 – .3, #30 – #28

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 3.6 – 4.3, #8 – #9

KDKA-AM Stream  .4 – .4, #22 – #21

News

None

Sports Talk

KDKA-FM 7.2 – 8.3, #4 – #3

KDKA-FM Stream  .1 – .4, #27 – #21

WBGG DNA – DNA, DNA – DNA

Public Radio News/Talk

WESA 3.9 – 5.5, #7 – #6

Notes: Public radio news/talk WESA’s +1.6 (3.9 – 5.5) represents a tie for Pittsburgh’s largest (6+)“Holiday” 2023 – January 2024 increase.

Alternative WXDX is the Penguins’ flagship.

SALT LAKE CITY

News/Talk

KSL-AM/FM 3.6 – 5.5, #9 – #3

KNRS-AM/FM 2.2 – 3.5, #17 – #13

KKAT DNA – DNA, DNA – DNA

News

None

Sports Talk

KALL 1.1 – .8, #22 – #24

KZNS-FM .6 – .7, #25 – #25 (Utah Jazz)

KZNS-AM .2 – .4, #27 – #27 (Utah Jazz)

KZNS-AM Stream  .1 – .1, #30 – #28 (Utah Jazz)

KZNS-FM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 2.2 – 3.6, #18 – #11

KBYU-HD2 Stream  .2 – .1, #27 – #28

KUMT .1 – DNA, #30 – DNA    

Note: News/talk KSL’s +1.9 (3.6 – 5.5) represents Salt Lake City’s largest (6+) “Holiday” 2023 – January 2024 increase. 

LAS VEGAS

News/Talk

KMXB-HD3 .6 – .8, #28 – #28

KXNT .3 – .3, #31 – #32

KXNT Stream DNA – .1, DNA – #35

KMZQ DNA – .1, DNA – #35

News

None

Sports Talk

KWWN .8 – .9, #27 – #26

KKGK .3 – .5, #31 – #29 (Golden Knights)

KRLV .2 – .3, #33 – #32

KENO .1 – .1, #36 – #35

Public Radio News/Talk

KNPR 1.5 – 1.4, #21 – #24

ORLANDO

News/Talk

WTKS 3.1 – 4.3, #12 – #10

WDBO 3.1 – 3.5, #12 – #13

WFLF .6 – .6, #20 – #21

WFYY-HD3 DNA – DNA, DNA – DNA

News

None

Sports Talk

WYGM .9 – 1.0, #19 – #19 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE 2.7 – 3.4, #14 – #14

CINCINNATI

News/Talk

WLW 10.8 – 12.1, #2 – #1

WKRC 4.5 – 6.1, #6 – #5

News

None

Sports Talk

WCKY 1.2 – 1.5, #18 – #18

WSAI .5 – .7, #21 – #21

Public Radio News/Talk

WVXU 3.2 – 3.8, #10 – #8

CLEVELAND

News/Talk

WTAM 4.8 – 5.6, #8 – #10 (Cavaliers)

News

WMMS-HD2 DNA – DNA, DNA – DNA

Sports Talk

WKRK 6.5 – 5.9, #6 – #8

WKRK Stream .8 – .9, #20 – #19

WARF .1 – .2, #23 – #22

Public Radio News/Talk

WKSU 4.1 – 6.1, #10 – #7

WKSU-HD4 DNA – DNA, DNA – DNA

KANSAS CITY

News/Talk

KMBZ-FM 4.1 – 5.0, #7 – #4

KCMO-AM 1.8 – 2.2, #17 – #15

KMBZ-AM 1.4 – 1.7, #19 – #17

KMBZ-FM Stream .5 – 1.0, #23 – #21

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 2.1 – 3.1, #15 – #14

KCSP Stream  .2 – .2, #28 – #27

KWOD DNA – .1, DNA – #29

Public Radio News/Talk

KCUR 2.4 – 3.2, #13 – #12

KANU-HD2 DNA – DNA, DNA – DNA

Note: Country WDAF (6.2 – 8.3, #2, 6+) is the flagship of the Super Bowl champion Chiefs.

COLUMBUS

News/Talk

WTVN 4.5 – 5.2, #7 – #7    

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 6.9 – 7.8, #4 – #2 (Blue Jackets)

WBNS-AM .3 – .3, #21 #21 (Blue Jackets)

WMNI .1 – .1, #23 – #22

WBNS-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 3.6 – 4.7, #9 – #8

Up next: January 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. 

Mike.Kinosian@gmail.com

Ratings Takeaways

January 2024 PPM Ratings – Part One

By TALKERS | by TALKERS

imJanuary 2024 PPM Data – Information for the January 2024 ratings period (January 4 – January 31) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are “Holiday” 2023 – January 2024 (6+).

NEW YORK

News/Talk

WABC 3.0 – 3.5, #11 – #11

WOR 1.2 – 1.7, #21 – #17

WKXW .8 – 1.0, #27 – #24

WKXW Stream .2 – .3, #37 – #35

News

WINS-FM 3.9 – 4.7, #9 – #6

WCBS-AM 1.6 – 1.7, #19 – #17

WINS-FM Stream .4 – .5, #32 – #27

Business News WBBR .3 – .4, #34 – #31

WCBS-AM Stream .1 – .2, #46 – #39 

Sports Talk

WFAN FM & AM 2.3 – 2.7, #12 -#13 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .7 – .8, #28 -#25 (Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.2 – DNA #21 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WNYC-FM 4.1 – 4.5, #7 – #7

WNYC-AM 1.0 – 1.2, #23 – #22 

LOS ANGELES

News/Talk

KFI 4.6 – 5.5, #4 – #3

KEIB .4 – .8, #30 – #33  (Clippers)

KRLA .4 – .6, #30 – #34  

News

KNX-FM 2.5 – 2.8, #12 – #12

KNX-FM Stream .1 – .2, #40 – #39  

Sports Talk

KLAC .8 – .9, #28 – #32 (Clippers)  

Public Radio News/Talk

KPCC 2.0 – 2.3, #14 – #15

Notes: News/talk KFI’s +.9 (4.6 – 5.5) represents a tie for Los Angeles’ highest (6+) Holiday 2023 – January 2024 increase.

Flagship of the Lakers is sports talk KSPN, which is unlisted in this sweep.

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 2.6 – 3.1, #11 – #10  (Blackhawks)

WLS-AM 1.7 – 1.9, #19 – #18

WLIP .3 – .4, #38 – #35

WVON .1 – .1, #43 – #41

WLS-AM Stream DNA – .1, DNA – #41

News

WBBM-AM & WCFS 4.9 – 6.2, #4  – #2

WBBM-AM & WCFS Stream .1 – .2, #43 – #38

Sports Talk

WSCR 2.5 – 3.4, #12 – #8 (Bulls)

WMVP 1.5 – 1.5, #20 – #20

WSCR Stream .4 – .6, #36 – #32 (Bulls) 

Public Radio News/Talk

WBEZ 2.1 – 2.7, #15 – #13  

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.5, #22 – #22

KSFO Stream .2 – .3, #32 – #30 

News

KCBS-AM & KFRC 5.7 – 6.6, #3 – #3

KNEW .3 – .3, #29 – #30  

KCBS-AM & KFRC Stream .1 – DNA, #38 – DNA

KKSF DNA – DNA, DNA – DNA 

Sports Talk

KNBR 3.6 – 3.9, #7 – #6

KGMZ 2.0 – 2.4, #14 – #14 (Golden State Warriors)

KGO .2 – .2, #32 – #34  

KGO Stream .2 – .2, #32 – #34  

KTCT .4 – .2, #27 – #34  

KGMZ Stream .2 – DNA, #32 – DNA (Golden State Warriors)

Public Radio News/Talk

KQED 6.9 – 7.9, #2 – #2

KALW .2 – .3, #32 – #30

Note: Sports talk KNBR is the flagship of the 49ers, which lost to the Chiefs in the Super Bowl.

DALLAS

News/Talk

WBAP 2.8 – 3.7, #14 – #9

KEGL 1.4 – 1.2, #27 – #29  (Mavericks)

KSKY .6 – .6, #33 – #32

KLIF-AM .4 – .5, #34 – #33

KSKY Stream DNA – DNA, DNA – DNA 

News

News – Talk KRLD-AM 1.4 – 1.7, #27 – #24

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

Sports Talk

KTCK 4.2 – 5.6, #3 – #1  (Stars)

KRLD-FM 2.9 – 2.8, #13 – #17

KRLD-FM Stream .3 – .4, #35 – #35

Public Radio News/Talk

KERA 3.5 – 4.0, #6 – #7  

Note: Sports/talk KTCK’s +1.4 (4.2 – 5.6) represents Dallas’ highest (6+) Holiday 2023 – January 2024 increase.

HOUSTON 

News/Talk

KTRH 2.6 – 3.6, #17 – #9  (Rockets)

KPRC . 5 – .3, #28 – #28  

News

None

Sports Talk

KILT-AM 1.5 – 1.6, #21 – #21

KBME .6 – .6, #27 – #27  (Rockets)

KILT-AM Stream .3 – .3, #30 – #28

KFNC .2 – .2, #31 – #33

Public Radio News/Talk

KUHF 2.4 – 2.8, #18 – #19

ATLANTA

News/Talk

WSB-AM & WSBB 7.4– 8.6, #2 – #1

WFOM .4 – .6, #27 – #27

WGKA .1 – .3, #31 – #30

WAOK .1 – .2, #31 – #31

WAOK Stream DNA – .1, DNA – #36

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN  DNA – .1, DNA – #36

Sports Talk

WZGC 3.5 – 4.2, #9 – #8 (Hawks)

WCNN 1.4 – 2.2, #20 – #16

WZGC Stream .3 – .8, #29 – #24 (Hawks)

Public Radio News/Talk

WABE 3.3 – 4.0, #11 – #9

WRAS  .8 – .7, #24 – #25

WABE-HD3 DNA – .1, DNA – #36 

PHILADELPHIA

News/Talk

WPHT 1.7 – 2.2, #19 – #16

WKXW 1.2 – 1.3, #23 – #23

WPHT Stream .7 – .7, #26 – #26

WURD .3 – .4, #27 – #28

WURD Stream .2 – .2, #29 – #30

WDEL-AM DNA – DNA, DNA – DNA

WKXW Stream DNA – DNA, DNA – DNA

News

KYW & WPHI 4.7 – 6.2, #6 – #5

KYW & WPHI Stream .1 – .1, #30 – #32

WTEL DNA – DNA, DNA – DNA

Sports Talk

WIP 5.7 – 7.0, #4 – #4

WIP Stream 1.5 – 2.3, #20 – #15

WPEN-FM 1.3 – 1.5, #22 – #21 (76ers, Flyers)

Public Radio News/Talk

WHYY 2.8 – 3.1, #9 – #10      

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.1 – 1.5, #20 – #18

WOR 1.0 – 1.1, #22 – #19

WLIR .1 – .1, #35 – #32

News

WINS-FM 3.3 – 4.8, #9 – #5

WCBS-AM 2.5 – 2.2, #12 – #15

WINS-FM Stream .9 – 1.0, #23 – #20

Business News WBBR .2 – .3, #30 – #26

WCBS-AM Stream .1 – .1, #35 – #32

Sports Talk

WFAN-FM & AM 3.5 – 4.6, #7 – #7 (Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM 2.7 – DNA, #11 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WSUF .2 – .3, #30 – #26

RIVERSIDE

News/Talk

None

News

KFOO DNA – .1, DNA – #21

Sports Talk

KPWK .2 – .1, #18 – #21

Public Radio News/Talk

KVCR .3 – .4 #16 – #20

KPCC DNA – DNA, DNA – DNA

SAN JOSE

News/Talk

KSFO 1.5 – 1.8, #19 – #20

KSFO Stream DNA – DNA, DNA – DNA  

News

KCBS-AM & KFRC 4.5 – 5.2, #4 – #4

KNEW .3 – .2, #28 – #28  

KCBS-AM & KFRC Stream .2 – DNA, #30 – DNA

Sports Talk

KNBR 3.9 – 4.7, #6 – #5

KGMZ 1.5 – 2.8, #19 – #10 (Golden State Warriors)

KGO Stream .7 – .8, #26 – #26  

KTCT .8 – .3, #25 – #27   

KGO .3 – .2, #28 – #28  

KGMZ Stream .2 – DNA, #30 – DNA (Golden State Warriors)

Public Radio News/Talk

None 

Notes: Sports/talk KGMZ’s +1.3 (1.5 – 2.8) represents San Jose’s highest (6+) Holiday 2023 – January 2024 increase.

Sports talk KNBR is the flagship of the 49ers, which lost to the Chiefs in the Super Bowl.

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION 

News/Talk

WKXW 5.7 – 7.4, #4 – #1

WOR 1.6 – 2.7, #15 – #9

WKXW Stream .7 – .8, #20 – #20    

News

WINS-FM 1.8 – 2.7, #13 – #9

WCBS-AM 1.0 – .9, #18 – #19

WINS-FM Stream .3 – .5, #23 – #22

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WFAN-FM & AM DNA – 2.7, DNA – #9 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.0 – DNA, #18 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

None 

Note: News/talk WKXW’s +1.7 (5.7 – 7.4) represents Middlesex-Somerset-Union’s highest (6+)Holiday 2023 – January 2024 increase. 

Up next: January 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

FOX News Media Promotes Two to Ad Sales Leadership Team

By TALKERS | by TALKERS

FOX News Media names a new advertising sales leadership team. Trey Gargano rises to EVP of ad sales, overseeing all FNM platforms, including FOX News Channel, FOX Business Network, FOX Newsim Digital, FOX News Audio, FOX Weather and FOX Nation. He takes over for Jeff Collins, who was recently elevated to president of the division for FOX imCorporation. Additionally, Ryan Roelle is promoted to SVP of national sales where she will focus on endemic and national advertising in addition to leading linear and digital sales across the country. In making the announcement, Collins says, “Over the past four years, Trey’s vast knowledge and deep understanding of the news marketplace helped drive new revenue streams while Ryan has increased the effectiveness and performance of our endemic and national sales teams. Together, they will ensure continued growth across FOX News Media platforms and success for our valued partners.”

Job Opportunity

Hubbard Has PD Opening in West Palm Beach

By TALKERS | by TALKERS

Hot AC 97.9 WFRM-FM in West Palm Beach has a very rare PD opportunity. The current PD for WRMF, Randi West, was offered the opportunity to continue on but has decided that after four years of commuting between Tampa and West Palm Beach, to step away from her position to devote more time to family. WRMF is an award-winning station with the legendary, family-owned Hubbard Broadcasting group. The top station in one of the fast-growing metros in the country with arguably the best weather anywhere on the planet! Reporting to operations manager, Bruce Logan, you would be equipped with market leading shows like the “KVJ Morning Show.” The ideal candidate for this role will have at least 5 years of programming experience in medium to major markets. The candidate should also possess amazing talent coaching skills and knowledge with digital performance. Learn more and apply here.

Industry News

Yesterday’s (2/14) Top News/Talk Media Stories

By TALKERS | by TALKERS

The deadly shooting at the Kansas City Chiefs’ Super Bowl parade; former President Donald Trump’s legal battles; today’s misconduct hearing for Fulton County DA Fani Willis; President Joe Biden’s age and the presidential race; the Israel-Hamas war and the humanitarian crisis in Gaza; the U.S. migrant crisis and the impeachment of Homeland Secretary Alejandro Mayorkas; the House $95 billion foreign aid bill; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Happy World Radio Day 2024

By TALKERS | by TALKERS

Today (2/13) is the 13th annual celebration of World Radio Day – proclaimed an official “international day” by the United Nations in 2011 and facilitated each year by UNESCO. For last minute ideas and suggestions in taking advantage of the opportunity to acknowledge the medium of radio’s colorful past, present and future please click here. While you’re at it, check out the new two-minute song by the talk radio friendly band Gunhill Road titled, “Over the Radio Waves” on YouTube here and available for license-free broadcast. Happy World Radio Day 2024!

im

Industry Views

Pending Business: The Biggest of the Big

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imSuper Bowl LVIII could have been the best ever.

The pre-game hype was over the top, blending unique Vegas themes with the traditional NFL superhype we all know and enjoy. Digital Frank Sinatra singing “My Way” with the Super Bowl Symphony, Wayne Newton sharing his life story – pure Vegas, baby – and the 2024 pre-game was a scene set like no other. Usher fans enjoyed a halftime show that was pure energy. The storylines for this game featured more themes away from the game than any other in history. Could there have been any more written about Taylor Swift and her connection to this game, impact on NFL viewership and could she make it from Tokyo on time? It seemed like Sunday morning’s New York Times digital edition devoted more front-page space to Taylor Swift than the game itself.

Ironically, Super Bowl LVIII was a stunner. The Niners missed a point after kick that could have made them Super Bowl Champions. The miss led the game into overtime and another amazing Patrick Mahomes–Andy Reid last minute Super Bowl win. But the real treat was all the new think in creative commercials.

No longer were TV ads limited to one or even two celebrities per commercial. It was almost a competition for how many stars you could fit into 30 seconds. After all, when a 30-second commercial cost $7 million, maybe you cast Jennifer Aniston, David Schwimmer, J Lo, Tom Brady, David Beckham, half the cast of “Suits,” to name a few, in one ad.

Madison Avenue was under more pressure than Brock Purdy, so the creative juices were flowing. Love it or hate it, the creative pressure to make a $7 million investment in 30 seconds payoff was intense. The new think worked. Go big or go home! Stand-by for the countless industry articles measuring everything from recall to audience size. The trend is your friend, and the trend says, this could be a peek into the future of open-your-wallet marketing. But where does this put audio pricing and creative on the impact spectrum?

Odds are the creatives that just opened the door to a new chapter of multiple celebrity integrations will stimulate the next generation of “theatre of the mind” producers. They are out there, for sure. We just need to work harder to attract their talent. As for pricing, that part is up to you.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Top News/Talk Media Stories Over the Weekend

By TALKERS | by TALKERS

President Joe Biden’s age and the presidential race; former President Donald Trump’s Russia-NATO comments; the aftermath of Tucker Carlson’s interview with Vladimir Putin; Israel’s rescue of two hostages as Palestinians say more than 100 are killed in Rafah; the U.S. Senate advances a $95 billion foreign aid package; the uncertain fate of Trump’s immunity claim before the Supreme Court; Defense Secretary Lloyd Austin hospitalized again; and the run-up to Sunday night’s Super Bowl LVIII were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (2/7) Top News/Talk Media Stories

By TALKERS | by TALKERS

The U.S. migrant crisis and Congress’ failure to pass border control and aid to Ukraine and Israel legislation; SCOTUS to hear the Donald Trump election eligibility case; the Fani Willis–Nathan Wade relationship; the Israel-Hamas war and the humanitarian crisis in Gaza; the Russia-Ukraine war and Tucker Carlson’s claim he’ll interview Vladimir Putin; U.S. military strikes on an Iran-backed militia in Iraq; Super Bowl LVIII and MAGA’s Taylor Swift-NFL conspiracy theory; the atmospheric river bringing floods and mudslides to Southern California were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: One Special Person

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imOne person can make a difference.

I thought my first boss invented that quote. Seems he borrowed the first half of JFK’s “One person can make a difference, and everyone should try.” It seems in 1964 former first lady Jacqueline Kennedy was describing JFK’s philosophy to a historian as opposed to offering a direct quote. Ultimately, the press attributed the quote to JFK. It’s the thought that counts.

Fast forward to my first management job in Buffalo, New York and the quote became a goal. Consider the GOATS we see in professional sports. Michael Jordan or Tom Brady could put a team on their back and 13 World Championships followed.

Now we see the phenomenon in the explosive intersection of pop culture and sports. Stand back fans, this is a lot bigger than Joe DiMaggio and Marilyn Monroe. This is about the two biggest brands on the planet today joining forces to move the needle in every measurable media metric and drive the commercial value of a partnership through the stratosphere while staying within the confines of good taste.

This is about Taylor Swift and NFL future hall of famer Travis Kelce. This storyline has driven the average ticket to Super Bowl 58 to over $6,000, gameday VIP treatment will run over $35,000.

What does all this heady superstar stuff have to do with us everyday radio/audio sellers and managers watching at home? The “one person can make a difference” theory can work for you.

Here is how:

1. Practice makes perfect. Ever think about how many hours Taylor Swift rehearses? Rumor has it she sings while jogging on a treadmill. Pass the oxygen. When Payton Manning worked out at full speed on an inclined treadmill, we asked him about that grueling drill. His answer was classic, “Ever been chased by a 300-pound lineman who can run 40 yards in 4.6 seconds?” How about you? What is your sales practice routine?

2. The need to be different. Every great athlete, performer, scientist, and innovative businessperson told themselves and anyone who would listen they had the need to achieve. What would your manager say if you said, “I am ready to deliver more sales than anyone else who ever worked here!”

3. The long haul. On the way to achieving their goals, the great ones have no clock, just focus. Even the great James Madison, the youngest framer of our Constitution would “sit for ideas” waiting until he could clearly process and communicate the concepts he was developing.

Too many sellers and managers take short cuts, give up before the 9th contact or move on to other jobs thinking the grass is greener. Be the one person who makes a difference and enjoy the game!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Calculating Taylor Swift

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imNow that every single thing is a political argument, the angry social media conversation about Taylor Swift is unsurprising. And with the Super Bowl looming, the decibel level amps-up.

So, kudos to SiriusXM and CNN host Michael Smerconish. I’ve previously cited him here as technique worth emulating when it comes to:

– Polling the audience on an ongoing basis (a sponsored feature on smart radio stations)
– Leveraging social media to give audience ownership of the show; and
– Genuine curiosity. His centrist approach earns him scorn from both sides in this Cold Civil War we’re living through. I can relate. When I managed WTOP, Washington, the quickest way to make the phone explode was to announce a crowd estimate for an abortion rally. Both sides jammed the lines to damn the number.

This preposterous Swift kerfuffle had been all heat until Smerconish shed light on it this past weekend. Noting rumors shared by FOX News that she would photobomb the Super Bowl with a Joe Biden endorsement, his poll question was “Could Taylor Swift determine the outcome of the presidential election?”

im

Just now, you answered that question in your own mind. But – for our purposes – the more useful approach is to consider information Smerconish curated unfiltered by personal politics:

– Swift has 279 million Instagram followers
– She has (so far) sold 4.35 million pricey tickets for The Eras Tour. Its “record-shattering revenue” (so far) is $1 billion+
– $200 million (so far) in tour merchandise. Her gray $45 T-shirt is now sold-out in all but 3XL and 4XL.
– 26 billion+ Spotify streams in 2023.
– SSRS polling: 59% of USA adults identify as Swift fans, 63% of women; and her fans are evenly divided 50/50 between Democrat or Dem-leaning and Republican or GOP-leaning.
– On her urging, several hundred thousand Americans younger than 25 have registered to vote.

Add it all up? “Taylor knows your social media interactions, where you saw her on tour, how much merch’ you’ve bought from her website, she knows the size of your T-shirt, the number of downloads you’ve made. We’re embarking on an election cycle which will be (a) the most expensive in history, and (b) will see much of the money spent on ‘micro-targeting,’ the use of online data to tailor – pun intended – advertising messages to individuals based on the identification of recipients’ personal vulnerabilities and interests. In order to target effectively, data is essential. And Taylor’s got lots and lots of it, and on a demographic that is exactly what the Biden team needs the most: disproportionally female, young, and passionate. With truly the touch of a button Taylor Swift is uniquely situated to use the data at her disposal to impact the presidential race.”

Leave it to your nerdy consultant to ask: Are WE using OUR listener data to OUR benefit?

Bigger-picture issues:

– Privacy: We have all volunteered LOTS of information about ourselves. Look what pops up in your email and your social media.
– Vulnerability of the Electoral vote process: The last two Republican presidents took office after losing the popular vote. Taylor Swift is my coastal Rhode Island neighbor, and if she votes here, neither of us matter. Our state has four electoral votes. Just 40 thousand-some popular votes in three key states gave Biden his 2020 win.
– Tone: The measurable appeal of Swift’s sunny disposition vs. “I am your retribution.”

Good for us. News/talk radio is in the suspense business. “What JUST happened??? What happens NEXT???” So, we should wish Nikki Haley well.

Inquisitive Smerconish sounds like dispassionate Mr. Spock: “What [Swift detractors on the right] should be worried about is her data.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Two Crows in Jupiter

By TALKERS | by TALKERS

im

Pictured above with the iconic blackbirds familiar to Florida deli enthusiasts as the feathered mascots of the TooJays restaurant chain are Steve Lapa, president, Lapcom Communications Corp (left) and TALKERS publisher Michael Harrison (right) who met yesterday (1/30) over a hearty bowl of matzoh ball soup to discuss plans for the sales and marketing component of the forthcoming 27th annual TALKERS conference. Lapa, a regular TALKERS columnist and one of the radio industry’s leading experts on the challenges of revenue generation in the digital age, will moderate the sales workshop at the 27th annual installment of talk media’s longest running and most important national convention. Details for TALKERS 2024 will be announced next week. Meantime, save the date Friday, June 7.

Industry News

Salem and Dennis Prager Agree to Contract Extension

By TALKERS | by TALKERS

Salem Media Group and Salem Radio Network nationally syndicated talk host Dennis Prager agree to terms on a contract extension. As part of the new deal, and at Prager’s request, the midday show – currently airing from 12:00 noon to 3:00 pm ET – will air live from 12:00 noon to 2:00 pm, effective February 5. Salem says Prager requested the shortened show time “in order to complete hisim monumental five-volume Bible commentary, The Rational Bible, as well as three other books.” Salem adds that each hour of Prager’s show will contain six more minutes of talk than at present and that third-hour affiliates are being offered the opportunity to take an hour of the Charlie Kirk show, which airs at the same time as Prager’s program. Additionally, Prager will do a monthly virtual “hangout” with subscribers to his Pragertopia +. Salem SVP of spoken word Phil Boyce comments, “Dennis Prager is a true talk radio icon and has been for the last 42 years since he first began on the radio at KABC in Los Angeles hosting the original ‘Religion on the Line.’ Millions of listeners spend the day with Dennis, enjoying his wit, wisdom, and knowledge. He is one of the most viral talk hosts on the air today, and we wanted him to remain on the Salem Radio Network for years to come.”

Industry News

WXNT-AM Brings Dan Dakich Back to Indy Airwaves

By TALKERS | by TALKERS

Cumulus Media is bringing Indianapolis sports media personality Dan Dakich back to the radio in the market as host of “The Dan Dakich Show” on WXNT-AM “Indy’s Sports Ticket 1430 AM,” effective Monday (1/29). Dakich, who played basketball at Indiana University under Bobby Knight and coached basketball there (as well as at Bowling Green State University), was most recently on air at Urbanim One’s WFNI, Indianapolis “The Fan.” After leaving “The Fan,” Dakich began hosting a late morning program streamed on the Outkick Network. Cumulus Indianapolis VP and market manager Darlene Park says, “Indiana’s very own Dan Dakich returns to the airwaves as opinionated as ever and ready to break down all things sports on ‘Indy’s Sports Ticket 1430 AM’ every weekday from 12:00 noon to 3:00 pm. He is an Indiana sports legend, and we are so excited he is bringing his game to our team.” Dakich comments, “Couldn’t be more thrilled to join the fantastic team at ‘Indy’s Sports Ticket 1430 AM.’ The state of Indiana and I have had a lifetime love affair that extends way beyond sports and sharing that daily is going to, once again, be a blast! Can’t wait to get started as we build ‘Indy’s Sports Ticket 1430 AM’ into Indy’s go-to home for all things sports.”