By Holland Cooke
Consultant
Turkey gets a bum rap. The bird, not the country. We shouldn’t typecast it as a perennial entrée. Turkey is a lean protein packed with B vitamins and other essential nutrients. And it’s more budget-friendly than other meats, particularly this week, as supermarkets deep-discount frozen birds that’ll keep for a long time. But four days after Thanksgiving, you may feel turkey’d-out.
As cable channels now rerun movies we eagerly re-watch this time of year, one FM station seems more special than the others. Listeners opt-into enchantment, and advertisers appreciate it, especially this year, as a late Thanksgiving truncates the traditional brick-N-mortar retail shopping season.
With broadcast radio now largely an in-car appliance, picture the listener pushing buttons, giving each just one second to earn Time Spent Listening amidst the hustle and holiday bustle. One button serves November 5 leftovers, about “them.” The other button is an appetizer for December 25, when – if only fleetingly – we’re all “us.”
Whichever button you are, try this: Hang a strip of jingle bells in the studio, or set-up a SFX hotkey. Give it a yank at some fixed position each half hour, possibly as you announce the present temperature at the end of the weather forecast. Not only is it cheery, it’ll demonstrate that – unlike robotic competition – you’re live-N-local.
Oh, and about that carcass in the fridge: One of my neighbors, a food blogger of some repute, recommends transforming it into yummy Turkey Tetrazzini. Google recipes.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn