By Holland Cooke
Consultant
Here’s a sales lead, based on an all-out on-air radio war underway in the Providence, RI market I hear when I’m home. These advertisers are doing well enough that they are also now using TV; and I am now hearing this category in other areas. Because two aggressive sponsors here are using these same copy points, verbatim, they must be working, so rip ‘em off:
“There are no fees, no showings, no clean-up or repairs needed. We buy junk houses, abandoned houses, condemned houses, foreclosure houses, and even land. We buy several houses a month, in any condition, and we want to buy more. We buy inherited houses, behind-in-payment houses, divorce houses, we even buy my-tenant-won’t-pay-the-rent houses. Call today for a cash offer on your house!”
Investors like these are everywhere. In your market, they may be tacking-signs-up on utility poles or planting lawn signs or using Val-Pak or other media much less efficient than radio.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn