By Holland Cooke
Consultant
Possibly not — beginning Sunday — unless you live in Hawaii and Arizona (except the Navajo Nation) or American Samoa, Guam, the Northern Mariana Islands, Puerto Rico, and the U.S. Virgin Islands. Everywhere else, clocks will change when we “fall-back” on November 3.
It’s uncanny how just that one-hour shift impacts listeners’ lives. So, it’s a BIG topic of conversation. In this week’s column, consultant Holland Cooke describes the emotional and practical adjustments listeners will confront, and smart broadcasters will empathize. And he suggests on-air tactics to make your station relatable and conspicuous. To read the column in its entirety, please click here
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn