Industry News

Monday Memo: Interview Tip

By Holland Cooke
Consultant

Too often, I hear questions as long as (or longer than) replies.

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Take a lesson from the late, great King of Talk. I remember Larry asking…

  • Bob Hope: “Who do YOU think is funny?
  • David Duke: “Don’t you ever get tired of hating?”
  • Frankie Valli: “Whose songs are on YOUR iPod?”

Short “Why…” questions, about things the listener might be wondering, are useful. “Why is ____ SO expensive?”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn