By Holland Cooke
Consultant
Too often, I hear questions as long as (or longer than) replies.
Take a lesson from the late, great King of Talk. I remember Larry asking…
- Bob Hope: “Who do YOU think is funny?
- David Duke: “Don’t you ever get tired of hating?”
- Frankie Valli: “Whose songs are on YOUR iPod?”
Short “Why…” questions, about things the listener might be wondering, are useful. “Why is ____ SO expensive?”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
