The National Association of Broadcasters chief legal officer and executive vice president, legal and regulatory affairs, Rick Kaplan has posted a blog protesting the FCC’s proposed rule requiring disclaimers on political ads that use AI. Here’s a key excerpt:
“The Federal Communications Commission (FCC) is considering new rules that would require broadcasters to insert a disclaimer on political ads that use AI in any form. Unfortunately, due to the FCC’s limited regulatory authority, this rule risks doing more harm than good. While the intent of the rule is to improve transparency, it instead risks confusing audiences while driving political ads away from trusted local stations and onto social media and other digital platforms, where misinformation runs rampant.”
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