Magnum Broadcasting chief of podcasts Pat Ryan announces a new marketing tool for podcasters called Power Up My Podcast (PUMP) that uses broadcast radio to improve podcasts’ exposure to new listeners. Ryan, who also serves as PUMP CEO, says, “There are so many good podcasts that have no traction.
Here’s a cost-effective way to see if you’ve got what it takes. I’m tired of podcasters coming to me in tears after they sign up for services that market their work ‘wherever podcasts are available.’ That’s not a marketing campaign. Don’t you want to be more than a ‘wherever?’ PUMP is your answer.” He says that with PUMP, a selection of the podcaster’s episodes will be broadcast across five states via six prominent radio stations, helping tap into new listener bases, turning casual listeners into dedicated subscribers. Ryan adds, “If you want to turn your DUDcast into a serious PODcast with marketing power, this is how you do it.”
