Industry News

SXM’s Mad Dog Won’t Retire; Will Do Stern-Engineered Stunt

After saying he would retire immediately if the Arizona Diamondbacks won their two final games againstim the Philadelphia Phillies to make the World Series – which they did – SiriusXM sports talk personality Chris “Mad Dog” Russo said on Wednesday’s “Howard Stern Show” that the retirement statement was a “throwaway line” and he would not retire. Stern then urged him to accept “punishment” in the form of a stunt: Russo would wear a Diamondbacks-themed bikini and walk down the street in Manhattan carrying a sign saying, “I am a liar and a dope.”