It’s My Party
By Mike Kinosian
TALKERS magazine
Managing Editor
MINNEAPOLIS — Back in 2000, Hubbard Broadcasting bought a pair of New Richmond, Wisconsin-licensed country-formatted stations (WIXK-AM & WIXK-FM) for $27 million. The company subsequently tested several formats for the FM, then upgraded it to a move-in signal at 107.1 for Minneapolis-St. Paul, roughly 47 miles to the west.
Country was jettisoned in early-June 2002 so it could give way to what has blossomed into a distinctively different approach to the talk radio genre.