Sales

Pending Business: A New Year’s Lesson

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — I particularly enjoy this time of year because it’s when I usually reconnect with former associates all around the country. Sellers, managers, and on-air talent from South Florida to San Francisco who share the bond of having worked through one of the most challenging years in broadcast history checked-in with me. Those calls, texts and emails always include one “wow” moment that serves as a life lesson for all of us. Here’s one in particular that can serve as a motivator for all heading into the New Year.

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